tell stories to promote your club

promote your club in 2013promote your club in 2013……. one story at a time …. one story at a time …

Why Lions stories can doWhy Lions stories can do

recruit new membersrecruit new members

retain current membersretain current members

continue community supportcontinue community support

continue community recognitioncontinue community recognition

Community environment Community environment

time poortime poor

communications communications clutterclutter

evolving volunteer evolving volunteer models models

competition from competition from othersothers

Achievements become stories

Club achievement

what was the situation before Lionswhat was the situation before Lions

how did he/she hear about Lionshow did he/she hear about Lions

who are the Lions helpingwho are the Lions helping

how exactly did Lions helphow exactly did Lions help

what was the resultwhat was the result

call to action for the communitycall to action for the community

narrative narrative

not about us … not about us … about themabout them

simple & simple & understandableunderstandable

human interesthuman interest

local benefitlocal benefit

call to action call to action

MessagesMessages

who are theywho are they

where are theywhere are they

what do they know about what do they know about LionsLions

how do we connect with how do we connect with them them

Persons of interest

some-one in your communitysome-one in your communityusing their networks to help using their networks to help

LionsLions

Key influencersKey influencers

Who Aussies trustWho Aussies trust

Delivering your story Delivering your story

benefitsbenefits

risksrisks

different different environmentsenvironments

realistic expectations realistic expectations

Working with local Working with local media media

Be newsworthyBe newsworthy something new

human interest

local benefit

trends (local and national)

the st factor (first, latest etc)

images and statistics

Club media toolsClub media toolsmedia backgroundermedia backgrounder

• your clubyour club

• hearing dog hearing dog program program

media release built on media release built on your storyyour story

media alertmedia alert

Own media Own media

Social mediaSocial media

one to one conversations one to one conversations

DIYDIY

free but intensive free but intensive

brand journalismbrand journalism

Club social mediaClub social media

type of informationtype of information

control and privacycontrol and privacy

frequency and commitment frequency and commitment

criticismcriticism

Paid mediaPaid media

Re-purpose Re-purpose your your

storiesstories

Budget Budget your storiesyour stories

Schedule your storiesSchedule your stories

measure your measure your stories stories

club reviewclub review

mine your calendar for stories mine your calendar for stories

consider district/national needsconsider district/national needs

set expectations (4/4)set expectations (4/4)

share the effortshare the effort

Next 100 Next 100 daysdays

light up your PR with stories of people you help

ContactContact

tel: tel: 0401 063 3870401 063 387

email: email: bobcraw@webone.com.au

twitter: twitter: @bobcraw@bobcraw