tell your story with pictures

Tell Your Story With

Lars BredahlDigital Marketing Coordinator – First Bank

lbredahl@firstbancorp.com@larsbredahl

‘s

#NCCommsSem@larsbredahl First Bank

Visual Content Revolution

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What

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Why

• No Language barriers• Shorter attention

spans• More shareable• Improved technology

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Key Stats

• 90% of the information transmitted to the brain is visual*

• Visuals are processed 60,000x faster in the brain than text*

• Across all social media avenues, posts with strong images get on average 3x as much user engagement as those with no images. (Forbes)

*Source: Social Media Today

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Visual Social Networks

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Pinterest

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YouTube

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Instagram

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Others

• Tumblr• Vine• Snapchat

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Social Networks Evolving

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Facebook

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Twitter

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Social Media Image StrategyTips

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Social Media 101

• What are my goals?• Who is my audience?• What is my brand’s voice?• What platforms will help me achieve my goals?• What content will resonate with my audience?• How will my content appear in different locations?• How will I measure and optimize?

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Create Visual Content

• Use images you already own• Take photos and video of everything• Draw• Add text to photos• Edit and repackage content for future use• Remember to use quality images to increase

engagement

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Share Visual Content

• Utilize Creative Commons & Royalty Free Websites to find images– Wikimedia– Flickr– Microsoft Office– Pixabay

• Always give proper image accreditation

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Visual Content Ideas

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Tell a Story

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Tap Into Emotions

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Make ‘Em Laugh

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Educate

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Give Followers a Voice

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Be Relevant

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Inform

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Bring Back Memories

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Inspire

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Play Games

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Reward

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Promote

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Visual Content Tools

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Photo Editing Tools

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Video Editing Tools

• Final Cut Pro• iMovie• Windows Movie Maker

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Infographic Tools

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Meme Tools

• Meme Generator• Quick Meme• Someecards

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Quote Tools

• Quotes Cover• Quozio• Recite This

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Conclusion

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Thank You!

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