telling stories with datatelling stories with data. table of contents design basics communicating...

Telling stories with Data

TABLE OF CONTENTS

Design BasicsCommunicating Data

Storytelling

ContrastCRAP

Differentiate similar elements from

each other

ContrastCRAP

Differentiate similar elements from

each other

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How many nines are there?CRAP

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There are nine nines!CRAP

Contrast Example

CRAP

This is a headline

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec suscipit velit in ex aliquet, tempus hendrerit urna laoreet. Aliquam ac lorem eros.

This is also a headlineLorem ipsum dolor sit amet, consectetur adipiscing elit. Donec suscipit velit in ex aliquet, tempus hendrerit urna laoreet. Aliquam ac lorem eros.

Is this a headline?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec suscipit velit in ex aliquet, tempus hendrerit urna laoreet. Aliquam ac lorem eros.

RepetitionCRAP

Repeat some aspects of the design

through the work

● consistent treatment of charts,

texts, headlines

This is a headline

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec suscipit velit in ex aliquet, tempus hendrerit urna laoreet. Aliquam ac lorem eros.

This is also a headline

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec suscipit velit in ex aliquet, tempus hendrerit urna laoreet. Aliquam ac lorem eros.

You know this is a headline

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec suscipit velit in ex aliquet, tempus hendrerit urna laoreet. Aliquam ac lorem eros.

RepetitionCRAP

Repeat some aspects of the design

through the work

● consistent treatment of charts,

texts, headlines

Repetition Example

CRAP

AlignmentCRAP

AlignmentCRAP

Alignment ExampleCRAP

ProximityCRAP

Group related elements together

Contrast Example

CRAP

Contrast ProximityRepitition Alignment

DESIGN PRINCIPLES

C.R.A.P.

Our brains are already hardwired to be better at understanding certain

visual cues better than others. Let’s take advantage of that!

COMMUNICATING DATA

Length

COMMUNICATING DATA

Size

COMMUNICATING DATA

Position

Size & PositionCOMMUNICATING DATA

COMMUNICATING DATA

Shape

COMMUNICATING DATA

Color

COMMUNICATING DATA

Color

Ask a Question

Explain, Don’t Decorate

Know your Audience

Tell the Truth

STORYTELLING

Storytelling

Telling a story in one chart

STORYTELLING

Data is part of the story

STORYTELLING

Story unfolds

Scrollytelling

Story unfolds

Scrollytelling

Let them explore

STORYTELLING

Know your audience

Bar charts start at the baseline

DOS AND DONTS

Be careful with pie charts

DOS AND DONTS

Be careful with pie charts

DOS AND DONTS

The 9 most populous states have more people than the next 41 states combined.

2D > 3DDOS AND DONTS

Ask a Question

Explain, Don’t Decorate

Know your Audience

Tell the Truth

STORYTELLING

Storytelling

1. Bar chart (examine best practices)

2. Heatmap (examine use of colors)

3. Deviation chart (looking at data in other ways)

4. Map (location based data)

5. Line chart (time based data)

Same data, different ways

Same data, different ways

Questions?

● Flowing Data, Nathan Yau

● Stephen Few

● Raw Data Density

● Scrollytelling

● Slide:ology by Nancy Duarte

● Wall Street Journal Guide to Information Graphics by Dona

Wong

● The Functional Art by Alberto Cairo

Resources

Danielle CarrickCondé Nast

danielle_carrick@condenast.comwww.daniellecarrick.com