testers know thy customers - a talk on verifying business ideas using analytics and ux testing

Testers, know thy customer

- A talk on verifying impacts with UX testing.

By @eddybruin

2

Gojko’s hierarchy of software quality

3

Gojko’s hierarchy of software quality

4

Boehm’s Curve

5

Boehm’s Curve

6

Example of a simple impact map

Customer focus?

Text is ambiguos

Customer focus?

“You’ve gotta start with the customer

experience and work backwards to the

technology.” - Steve Jobs

12

http://www.slideshare.net/brandriveninnovation/consumer-journey-mapping

13

http://hubdesignsmagazine.com/2013/05/08/agility-multichannel-briefsthe-

hub-designs-mdm-think-tank/

14

15

14

Source: OurMobilePlanet.com

Mobile market share - April 2013

User analytics based testing

14

Source: OurMobilePlanet.com

Mobile market share per age in NL

User analytics based testing

18

User Centered Design

19

User-centered design

User-centered design =

a problem solving process that requires:

• Designers to analyze and foresee how users are likely to use a product.

• Test the validity of their assumptions with regard to user behavior in real world tests

with actual users.

“If the user can’t use it. It doesn’t work”

- Susan Dray

Can Will

Usability Persuasion

What is usability testing about?

“If the user doesn’t use it. It will only

cost you money.”

- Eddy Bruin

26

27

Paper prototyping

28

29

Test techniques revisited

30

Wrap up - #Makeitusable

Shorten feedback loops back to business ideas

Validate/measure those business assumptions

You can use Customer Journeys, Usability Testing &

Analytics to do so.

Know your customer helps you determine risks to test

Pair up with a UX designer

Learn and have fun!

31

Books

So here’s my twitter:

So tweet me, maybe!

@eddybruin

Hey, I just met you

And this was crazy!

Or me: eddy.bruin@capgemini.com Or me: Eddy Bruin