text messaging shorcode vs longcode
Post on 02-Dec-2014
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VISUALLY EXPLAINED
SHORT CODE
VS.LONG CODE
SHORT CODE vs. LONG CODEThe demand for long code SMS functionality is increasing due to low cost and immediate availability COMPARED to a short code
35842 17025551212vs
so, why is it so cheap?
LET ME COMPARE IT FOR YOU
35842 17025551212vs
SHORTCODE aka short numberSpecial 5 to 6 digit phone numbers that power SMS mobile text campaigns using commercial gateways.
Most likely you’ve been exposed to “short codes” when companies send text alerts for delivery notifications, banking transactions or big media brands like ‘American Idol’ who create text message-based voting.
TYPES OF SHORTCODES
Dedicated Five to six digit number dedicated to one organization to use exclusively for their SMS campaign(s) (Leasing fee $500/$1,000 per month through CSCA)
Shared Shared among an SMS provider’s customers and uses cookie cutter SMS campaigns. (Campaign fee $0-$500 per month to your service provider)
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TYPES OF DEDICATED SHORTCODES
Generic Randomly generated five to six digit number dedicated to one organization to use exclusively for their SMS campaign (Leasing fee $500 per month through CSCA)
Vanity Custom patterned five to six digit number dedicated to one organization to use exclusively for their SMS campaign (Leasing fee $1,000 per month through CSCA)
2SMSUS equals
27678735842
SHORTCODE SMS traffic explained
It’s more expensive than long code, but this is a legal way of sending commercial SMS traffic
2-WAY VIA DEDICATED SHORTCODEYou have a 2-way conversation with your end users. No restrictions.
OPEN conversation
….reply for any questions.
Text your location to 305424.
2-WAY VIA SHARED SHORTCODEYour endusers must type a KEYWORD before starting/responding to a conversation.
….reply KEYWORD plus question.
Text KEYWORD plus your location to 305424.
RESTRICTED conversation
LONGCODE aka long number10 digit phone number or (VMN) virtual mobile number that powers peer to peer SMS communications.
NOT supported by US wireless operators nor industry governing body. Therefore, subject to SPAM block by the wireless operator without notice.
($0 to $1 per month to lease a long code. When a number gets blocked, a new virtual number is generated for your traffic.)
LONGCODE SMS traffic explained
Not supported by US wireless operators nor industry governing body. Therefore, subject to SPAM block by the wireless operator without notice.
IDEAL USAGE
Shortcode Longcodevs
Critical Time Sensitive Alerts
Non Critical Non Time Sensitive Alerts
FOR YOUR SMS TYPE……
Road trip
CHOOSE A CORRECT TOOL FOR YOUR BUSINESS NEEDS
FOR YOUR SMS TYPE……
$5 million business deal
CHOOSE A CORRECT TOOL FOR YOUR BUSINESS NEEDS
SHORT CODE OR LONG CODE?
Learn the differences and choose the correct SMS TOOL for your business needs.
RECAP Shortcode Longcode
40 to 600+/second Scalable
1 message/second NOT scalable
$500 to $2,000 $0 to $1
$0.01 to $0.15 $0.0001 to $0.01
SPEED
SETUP FEE
MESSAGE COST
RECAP Shortcode Longcode
Low High
Yes No
Yes No
RISK
REGULATED
REPORTING
Shortcode Longcode
10-15 Weeks 5 Minutes
Yes No
SETUP TIME
MARKETING CAMPAIGNS
WIRELESS OPERATOR APPROVED
Yes No
RECAP
GET MORE HELPF R O M V I C T O R I A & N A T H A N
support-us@2sms.com
http://www.2sms.com
1-877-276-7266
–Victoria Roberts
2sms is an enterprise SMS application provider. We help great companies navigate the SMS industry and integrate SMS into their existing communication system to engage people and then turn that engagement into revenue.
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