@thatpepsiintern v/s coca-cola thefanstation been there done that - ipl

So here’s a Report from Social Samosa - a leading Social Media Blog on

@ThatPepsiIntern

“It’s truly commendable how the brand has gone ahead and

created an

entire new Social Media property for engaging their audience”

“It’s truly commendable how the brand has gone ahead and

created an

entire new Social Media property for engaging their audience”

with real-time

updates

and behind-the-

scenes!

“@ThatPepsiIntern twitter handle will generate exclusive content from the Pepsi

IPL 2014 and will be the link between the fans and celebrities, thereby bringing

the Pepsi IPL experience alive”

“Through the Pepsi Intern, cricket lovers can directly interact with or send their

message across to celebrities.”

They can ask @ThatPepsiIntern to complete unique tasks for them

in the stadium

“and even win tickets to the matches through

contests.”

and even win tickets to the matches through

contests.

Zero to 200000 Fans on Facebook Organically in 20 Days

60% Engagement Rate on the FB Page

600 Blogs written by Coca-Cola Fanstation Insider Gang300 Videos created by the Insider Gang

100,00,00,000 Organic Impressions on Facebook alone

100,000 Unique Visitors to the Website

And the Article Concludes…

By this means, Pepsi is has been cleverly using their brand ambassador in

their social media efforts so that their audience can engage and converse

with something more than just a brand. Moreover, Ranbir’s presence adds

a sense of credibility and a strong fan following and above all a human

touch.