that's a beautiful lake, but is your school coed?

Kristina L. Dooley Educational Consultant

IECA Associate Member

IECA Spring Conference 2009

That’s a beautiful lake… but is your school coed?

IECA Spring ConferenceSan Francisco, CA

Presentation GuidelinesC.A.S.E. ... Highly encouraged!Be prepared to share your own ideas & be

prepared to participate!We have a time limit…“The length of a film should be

directly related to the endurance of the human bladder.” Alfred Hitchcock

IECA Spring ConferenceSan Francisco, CA

"I base most of my fashion sense on what doesn't itch.” - Gilda Radner

Remember: Students & Parents will choose, or not

choose, your school based on their own pre-requisites.

IECA Spring ConferenceSan Francisco, CA

IECA Spring ConferenceSan Francisco, CA

Visual IdentityLogosFontsColorsPhotosMascot

IECA Spring ConferenceSan Francisco, CA

IECA Spring ConferenceSan Francisco, CA

IECA Spring ConferenceSan Francisco, CA

Written IdentityThe FACTS

Demographic StatsGeographic StatsTuitionOutcomesNiche Programs

Mission Statement TaglineSchool NicknameAcronym Social Network ID’s

Language/Translations“Apple will never stand for

corporate computing.” – Guy Kawasaki

Hint: Check out Knowem.com

IECA Spring ConferenceSan Francisco, CA

IECA Spring ConferenceSan Francisco, CA

Verbal Identity

Question:Who’s Talking About Your School?

IECA Spring ConferenceSan Francisco, CA

Answers… President/ Head of School Director of Admission Communication Director Dean of Students Academic Dean Faculty Board of Trustees House parents/ RA’s Maintenance Department Bus Drivers Coaches Housekeeping Staff

Director of Development Food Service Providers Business Office Staff Parents Students Alumni Grandparents Consultants Community Members Colleagues at Other Schools And…

IECA Spring ConferenceSan Francisco, CA

These guys, too!

Mark Zuckerberg Founder of Facebook

Tom Anderson Founder of MySpace

IECA Spring ConferenceSan Francisco, CA

Types of Technology Affecting School Marketing

IECA Spring ConferenceSan Francisco, CA

How can you keep track of your school’s image online?

Google Alerts123people.comTechnorati (technorati.com) – Tracks BlogsYacktrack (yacktrack.com) – “Chatter” ToolWho knows new online technology the best? Students!

Local University InternStudent Government Member/Admission AmbassadorCurrent Parent VolunteerAlumni Volunteer

IECA Spring ConferenceSan Francisco, CA

Now, back to that whole lake thing…Does your website have the following?:

The FACTS Easily identifiable contact info (address, phone, email) on the

HOME PAGE?Campus News section that is updated DAILY?Application Available Online (even in PDF)?Tuition Info Posted?REAL student photos? Links to your Social Networking sites (if you have them)?Construction Updates (with Photos!)?A consistent image/brand (used on printed pieces, too)?

IECA Spring ConferenceSan Francisco, CA

It’s cool to be a follower!C.A.S.E. in Action…BobJohnsonBlog.comMITAdmissions.orgAcademicImpressions.comStamats.comMashable.comNAIS Daily News (Contact Myra McGovern)Twitter.com/kristinag1

IECA Spring ConferenceSan Francisco, CA

My Tweet…Visual…are you a Green Orange?Written…That’s a Fact!Verbal…the Elevator Speech: 2009 Edition.Embrace Social Media…Big Bear Hugs are

BestDon’t lose the lake, just add some swimmers.Be a Follower…Really, It’s OK.Now, not all at once…

IECA Spring ConferenceSan Francisco, CA

QUESTIONS & COMMENTS?

IECA Spring ConferenceSan Francisco, CA

Muito Obrigada!*Kristina L. Dooley

Kristina@EstrelaConsulting.com

(*Thank you very much!)