the 12 days of cultivation &stewardship
Post on 08-Jan-2016
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The 12 Days of Cultivation &Stewardship
Boys & Girls Clubs of America’s strategy to engage new donors and retain existing It Just Takes One annual campaign donors
The Development CycleIdentify the critical few: those with the greatest capacity to give
Share your Boys & Girls Club story
Learn more about the donor
Cultivate and EngageSolicitation: Ask for a
specific amount based on mission
Donor Recognition:
Saying “thank you”
Stewardship
Concept: Focus for 12 days
Menu of opportunitiesCultivation
• CPO & board volunteer can personally visit with a new prospect identified for a solicitation for next year’s IJTO campaign
• Invite new prospect identified for next year’s IJTO campaign solicitation to take a tour of the clubhouse
• Board volunteer(s) host a House Party of Hope with invitations going to new prospects who are identified for next year’s IJTO campaign solicitation
Stewardship
• CPO & board volunteer can personally visit one of the current year’s IJTO campaign’s “Top 10” donors
• Organize a “thank-a-thon” focused on communicating ROI messages to current year’s IJTO campaign donors via phone
• Invite current year’s IJTO campaign volunteers to participate in the Club’s year-end holiday party (e.g. decorate, games, hand out presents, etc)
What “could” this look like?
On the first day …
It is a “thank-a-thon”
On the second day …
Personal cultivation visit
On the third day …
Stewardship material is mailed
On the fourth day …
Personal stewardship visit
On the fifth day …
It is a House Party ! ! !
On the sixth day …
Personal cultivation visit
On the seventh day …
Personal stewardship visit
On the eighth day …
It is a House Party ! ! !
On the ninth day …
Personal cultivation visit
On the tenth day …
Personal stewardship visit
On the eleventh day …
Let’s take a clubhouse tour
with a Youth of the Year reception
On the twelfth day …
Holiday Party with the kids
Tips on getting started
•Don’t procrastinate
identify volunteers today
identify donors today
identify new prospects today
Plan the parties, events & receptions today
• Put a calendar together
Simple calendar
Day 1 – Thank-a-Thon event
Day 2 – Personal cultivation visit with John Doe
Day 3 – Mail newsletter to all current year donors
Day 4 – Personal stewardship visit with Jane Burger
Day 5 – BD member Fred hosts House Party of Hope
Day 6 – Personal cultivation visit with Mary Jo Lou
Day 7 – Personal stewardship visit with Nick Zappos
Day 8 – BD member Sara hosts House Party of Hope
Day 9 – Personal cultivation visit with James Patney
Day 10 – Personal stewardship visit with Pat Jordan
Day 11 – Clubhouse tour & YOY reception
Day 12 – Year-end holiday party
Possibilities are endless
Questions?
Resources
For more information go to theFUNDRAI$INGbank
on bgca.net
• In the VAULT Stewardship House Party of Hope Year-End Fundraising
• In IT JUST TAKES ONE IJTO Manual After the Gift
• Ask the Expert
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