the 4 s's of successful ecommerce selling

The Four S’s Of Successful Ecommerce

“The Features You NEED to Sell Products”

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The Four S’s of Successful Ecommerce

•Site Search

•Seamless Navigation

•Social Sharing

•Stunning Photos

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Site Search

•The More Products, The More Important Your Search

•People Expect High Quality Search

•Faceted Navigation

•Refining Results

• 50% (or more) Of Your Shoppers Will Default To Search

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Poor Search Results

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Poor Search Results

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Poor Search Results

•Why are these results poor?

• No Pictures On Search Results Page

• No Way To Drill Down and Refine My Search

• Categories Didn’t Make Sense For My Purposes

• Ultimately I Couldn’t Easily Find What I Wanted

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High Quality Search Results

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High Quality Search Results

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High Quality Search Results

•What Made These Results High Quality?• Multiple Ways To Find What I’m Looking For

• Broad “Google Like” Search• Parts Finder• Category Browsing

• Results Page Was Well Designed• Showed Photos With Results• Faceted Navigation• Drill Down Refinement

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Seamless Navigation

•Store And Site Are One And The Same

•The Visitor Should Never Feel Like They’re Switching Sites

•People Expect Ecommerce – There Should Not Be A Barrier

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Seamless Navigation

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Seamless Navigation

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Seamless Navigation

•Experience Is Uneven

•Creates Customer Confusion

• Lowers Conversion Rate

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Seamless Navigation

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Seamless Navigation

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Seamless Navigation

•Experience Is Consistent

•Creates Customer Confidence

•Raises Conversion Rate

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Social Sharing

•People Expect Websites To Be Social

•They Look For Sharing Links

•Creates High Quality Traffic

•Easy To Do

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Social Sharing

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Social Sharing

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Social Sharing

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Social Sharing

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Social Sharing

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Stunning Photos

•People Are Visual Thinkers

•They Want To Window Shop Online

•They Need To Visualize How They’ll “Use” The Product

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Stunning Photos

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Stunning Photos

•No Sense Of Dimensions

•Can’t See All Sides

•Hard To Imagine Usage

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Stunning Photos

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Stunning Photos

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Stunning Photos

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Stunning Photos

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Stunning Photos

•Sense Of Scale And Dimensions

•Multiple Viewing Angles

•Easy To Imagine Usage

History

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•Based in San Diego, California •Founded in 1997•Data Centers in California, Florida and Georgia•Focus on scalability, rapid deployment and ease of use

Competitive Landscape

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Typical Customers

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Partners

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Thank You

Rick Wilsonrwilson@mivamerchant.comwww.mivamerchant.com(800)608-MIVA