the 7 habits of brand participation

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The 7 Habits of Brand Participation—Shelley Kuipers, Founder & CEO

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Who We Are

“New market winners will synthesize chaos and order.”

Chaordix [kay-or-dix] is the global standard in

crowdsourced brand and product innovation.

– Dee Hock, VISA® credit card founder, and author of the book:One from Many, VISA® and the Rise of the Chaordic Organization

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Our Customers & Partners

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Participation is the new brand.™

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1. find your crowd(they’re out there waiting)

The 7 Habits

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The Crowd

The Crowd

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2. get them engaged(even before day one)

The 7 Habits

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Onboarding

Onboarding

COMINGSOON

APPLYNOW

RESERVEYOURSPOT

WELCOME& WARM-

UP

COMMUNITY, CHALLENGE,

PROGRAM LAUNCH

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Communications

Diverse communication channels critical to community engagement,

quality contributions

TriviaEmail/SMSNewsBlog

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Crowd Moderation

ModeratorRoles

ModerationBenefits

Community leadership

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3. keep them participating

(it has to mean something)

The 7 Habits

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Crowd Curation

Curating

Ensuring consistent levels of participation & contribution→ Achievement frameworks→ Intrinsic rewards→ Extrinsic rewards→ Moderator & expert

recognition

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Activity Toolkit

Broad & deep crowd activities

QualitativeData

QuantitativeData

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4. think participants, not ideas

(you’ll get more out of it)

The 7 Habits

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Idea Management vs. Crowd Intelligence™

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5. introduce the crowd(to everyone in your

business)

The 7 Habits

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The Future

Apply crowdsourcing for multiple purposes

TeamInsights

Product Innovation

Brand Innovation

Social Innovation

Business to Business

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6. lead the crowd(so they can help you

innovate)

The 7 Habits

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Our Unique Methodology

THE CROWD AFFINITY GROUPS LEADERS & PROSUMERS

INSIGHTS IDEAS INNOVATION

Iterative distillation of the people & contributions from the

crowd

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7. be committed(the path to innovation)

The 7 Habits

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Innovation Capacity

BRAND AFFINITY GROUPS

IDEAS

ONE-TIME CAMPAIGN

PERSISTENT INNOVATION CHANNEL

LEADERS & PROSUMERSINNOVATION

THE CROWDINSIGHTS

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Participation is the new brand.™

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Participation is the new brand.™

She knows what’s not working in your culture. But nobody’s asked her how to fix it.

She wants to pitch your CEO a game-changing product. But her voice is drowned out in the noise.

He leads a disruptive startup that would be the perfect partner for your company. Can you find him in the crowd?

He wants to evangelize for your brand. But he can’t get your attention.

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