the 7-phase product life cycle for startups - h. del castillo, aipmm
Post on 06-May-2015
487 Views
Preview:
DESCRIPTION
TRANSCRIPT
H. Del Castillo Linkd.in/hdelcastillo
Hector Del Castillo linkd.in/hdelcastillo
H. Del Castillo Linkd.in/hdelcastillo
Hector: @hmdelcastillo
AIPMM: #AIPMM
Summit: #StartUpProduct
H. Del Castillo Linkd.in/hdelcastillo
The Hub Of All Things Product Management
H. Del Castillo Linkd.in/hdelcastillo
AIPMM Certifications
AIPMM offers globally recognized certifications:
• Certified Product Manager (CPM®)
• Certified Product Marketing Manager (CPMM®)
• Agile Certified Product Manager (ACPM®)
• Certified Innovation Leader (CIL®)
• Certified Brand Manager (CBM®)
H. Del Castillo Linkd.in/hdelcastillo
What Is A Product?
H. Del Castillo Linkd.in/hdelcastillo
A good, service or
combination of both
H. Del Castillo Linkd.in/hdelcastillo
What Is A ProdBOK®?
H. Del Castillo Linkd.in/hdelcastillo
Global standard for conceiving, building, and marketing products
Source: © 1998-2013, AIPMM, All Rights Reserved.
H. Del Castillo Linkd.in/hdelcastillo
Why A Process?
H. Del Castillo Linkd.in/hdelcastillo
Process = Organizational Discipline
H. Del Castillo Linkd.in/hdelcastillo
Organizational Productivity Requires Discipline
H. Del Castillo Linkd.in/hdelcastillo
Increases likelihood for success
H. Del Castillo Linkd.in/hdelcastillo
Reduces time to market
H. Del Castillo Linkd.in/hdelcastillo
Aligns Strategy, Structure, People and Culture With Market Trends
and Customer Needs
H. Del Castillo Linkd.in/hdelcastillo
Strategy
Trends & Needs Structure Culture
People
H. Del Castillo Linkd.in/hdelcastillo
Benefits
H. Del Castillo Linkd.in/hdelcastillo
Common Language
H. Del Castillo Linkd.in/hdelcastillo
Guideline For Creating Products
H. Del Castillo Linkd.in/hdelcastillo
Mutual Commitments
H. Del Castillo Linkd.in/hdelcastillo
Product Teams
H. Del Castillo Linkd.in/hdelcastillo
Continuous Improvement
H. Del Castillo Linkd.in/hdelcastillo
The 7-Phase Product
Life Cycle
H. Del Castillo Linkd.in/hdelcastillo
Source: © 1998-2013, AIPMM, All Rights Reserved.
Gate Phase
H. Del Castillo Linkd.in/hdelcastillo
Conceive
H. Del Castillo Linkd.in/hdelcastillo
Understand Trends and Needs Better Than Competitors
H. Del Castillo Linkd.in/hdelcastillo
Plan
H. Del Castillo Linkd.in/hdelcastillo
Why Build It
H. Del Castillo Linkd.in/hdelcastillo
Develop
H. Del Castillo Linkd.in/hdelcastillo
Keep Your Eyes On The Market
H. Del Castillo Linkd.in/hdelcastillo
Qualify
H. Del Castillo Linkd.in/hdelcastillo
Find Customers To Try It Early
H. Del Castillo Linkd.in/hdelcastillo
Launch
H. Del Castillo Linkd.in/hdelcastillo
Inform Customers About It
H. Del Castillo Linkd.in/hdelcastillo
Deliver
H. Del Castillo Linkd.in/hdelcastillo
Improve Best Performers
H. Del Castillo Linkd.in/hdelcastillo
Retire
H. Del Castillo Linkd.in/hdelcastillo
Withdraw Worst Performers
H. Del Castillo Linkd.in/hdelcastillo
Source: © 1998-2013, AIPMM, All Rights Reserved.
H. Del Castillo Linkd.in/hdelcastillo
Knowledge Areas
H. Del Castillo Linkd.in/hdelcastillo
Market
H. Del Castillo Linkd.in/hdelcastillo
Customer
H. Del Castillo Linkd.in/hdelcastillo
Business
H. Del Castillo Linkd.in/hdelcastillo
Organization
H. Del Castillo Linkd.in/hdelcastillo
Product
H. Del Castillo Linkd.in/hdelcastillo
Product Is The Intersection Of Business, Market, Customer and
Organization
H. Del Castillo Linkd.in/hdelcastillo
Business Customer
Market Organization
Product
H. Del Castillo Linkd.in/hdelcastillo
Upcoming Courses
Course & Location Dates Days Time
ACPM® Certification Prep Course & Exam
McLean, VA
Seattle, WA
Feb 25, 2013
Mar 11, 2013
M 8:30 am – 5 pm
CPM® Certification Prep Course & Exam
McLean, VA
Seattle, WA
Feb 26-27, 2013
Mar 12-13, 2013
T, W 8:30 am – 5 pm
CPMM® Certification Prep Course & Exam
McLean, VA
Seattle, WA
Feb 28-Mar 1, 2013
Mar 14-15, 2013
Th, F 8:30 am – 5 pm
CIL® Certification Prep Course & Exam
San Francisco
McLean, VA
Feb 5-6, 2013
May 22-23, 2013
T, W
W, Th
8:30 am – 5 pm
H. Del Castillo Linkd.in/hdelcastillo
For More Information About
• AIPMM membership benefits
• Certification courses in your area
• How to prepare to take a certification exam
• Defining the right product strategy & process to grow your business
• Aligning your business model with your product strategy
H. Del Castillo Linkd.in/hdelcastillo
Hector Del Castillo CPM, CPMM, PMP
@hmdelcastillo
linkd.in/hdelcastillo
hmdelcastillo@aipmm.com
+1-301-523-9478
top related