the 7 tool you need to win at social

T H E 7 T H I N G S Y O U N E E D TO W I N AT S O C I A L

With Beth HendersonMarketing Manager at Likeable Local

@LikeableLocal

FOR YOUR SMALL BUSINESS

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Why Social Media?1.44 billionmonthly active Facebook users

77% of consumers trust

recommendations from both their families and friends

71% of peopletrust products and services they find on Facebook

The average user logs onto social

networks 1.72 hours per day; that’s

28% of all online activity!

$8.5 billion was spent on social this year and it reach nearly

$14 billion in 201823% of Facebook Users check their

accounts at least 5 times a day

SOCIAL MEDIA = THE NEW WORD OF MOUTH

-90% of people trust business recommendations from someone they know.

-People are 4x more likely to buy when referred by a friend

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SOCIAL ADS HAVE BUILT IN

ENDORSEMENTS FROM FRIENDS .

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THE REALITIES OF SOCIAL MEDIA

• $8.5 billion was spent on social in 2015.• $14 billion will be spent in 2018.

BUT• Social media will NOT bring you immediate

results.• Social media cannot make up for a bad

product or service.

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SOCIAL MEDIA IS YOUR MARKETING WEAPON

• There are 1.44 billion Facebook users.

• 71% of people trust services they find on social media.

• The average user logs into social networks 1.72 hours per day.

• That’s 28% of all online activity!

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THE 7 THINGS YOU NEED TO WIN AT SOCIAL

• Social Advertisements• S.M.A.R.T. Goals• Great Content• Referrals• Education• A Connection to Your Followers• Gratitude

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1. Social Advertisements“Obstacles don't have to stop you. If you run into a wall, don't turn around and give up. Figure out how to climb it, go through it, or work around it.”- Michael Jordan

Facebook Reachageddon

“Facebook Reachageddon”

means businesses now have to pay to

play to get their content seen”

= The End of Organic Reach. If you aren’t paying to boost your posts, only 1-2% of your fans will

see your posts organically

A FEW YEARS AGO IT HAPPENED TO BIG

BRANDS

.03% of their

following

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NOW IT’S HAPPENING TO SMALL BUSINESSES…LIKE YOU

.04% of their

following

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SOLUTION: Advertise Smarter

✓Set Goals ✓Reach The Right People ✓Scale Smarter

3 Pillars of Ad Success

2. S.M.A.R.T. Goals“A goal without a plan is just a wish.”- Antoine de Saint-Exupery

SET S.M.A.R.T GOALS FOR YOUR SOCIAL ADS

SpecificMeasureableAttainableRelevantTime Bound

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REACH THE RIGHT PEOPLEUse Hypertargeting & Nanotargeting

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REACH THE RIGHT PEOPLE: Custom & Lookalike Audiences

✓ Get more business and referrals from current customers✓ Attract people similar to your current customers✓ Get already-interested prospects closer to buying✓ Retarget “cold-feet” visitors

3. Great Content“Traditional marketing talks at people. Content marketing talks with them.”- Doug Kessler

Follow the 10 Commandments of Content Creation

~From our Free eBook SocialContentEBook.com ~

-Give your followers a reason to engage-Think positive-Remember to K-I-S-S (Keep It Simple, Stupid!)-Have a Conversation -Ask Yourself: Is it Sharable? -Know How to Properly Curate -Be Mindful of the 4-1-1 Rule-Keep It Timely -Use Visuals To Enhance Your Message-Tell a Story

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Use Your Unique Brand Voice

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Recycling Content Works

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“It’s your responsibility to share and re-share great content.” -Dave Kerpen

Rework Your Content to Make It Fit Every Social Network

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4. Referrals and Incentives“I believe in incentivizing people. If you can incentivize people in anything, whether it’s in life; in spirituality; in business; just take care of folks. Incentivize them and all of a sudden it's amazing the difference that you'll see.”- Zachary Levi

You Never Get What You Don’t Ask For

Referrals: Incentivize and Ask

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5. Education“Education is not preparation for life; it is life itself”- John Dewey

Free Online Materials = Education is Possible for Everyone!

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Why Offer Your Followers Freebies?

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6. A Connection to Your Followers and Fans

“The best marketing doesn’t feel like marketing.”- Tom Fishburne

Inspire Your Customers to Tell

Your Story by Connecting!

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Connect By Listening to

Your Followers

7. Gratitude"I would maintain that thanks are the highest form of thought; and that gratitude is happiness doubled by wonder." - G.K. Chesterton

Say Thank You!

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Donors Choose, R.O.I. of Gratitude.

Those who received handwritten thank you notes were 38% more likely to work with you

again!

The Original Social Media.

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NOW LET’S REGROUP…• Social Advertisements• S.M.A.R.T. Goals• Great Content• Referrals• Education• A Connection to Your Followers• Gratitude

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THANK YOU / QUESTIONS

Connect with me: @DaveKerpen

dave@likeable.com

Grow your business at

LikeableDemo.com

Mention this #LikeableWebinar to save!

“How dare you settle for less when the world has made it so easy for you to be remarkable?” - Seth Godin

GRAND PRIZE!