the 8 don'ts of wcm

The 8 Don'ts of WCM

Cédric HüslerOVUM Butler Group Web Content Management Strategy Briefing - Nov 2009 - London

An Insider's Perspective

Phot

o: C

raig

Alla

n

Cédric Hüsler Director of Product Marketing

cedric@day.com

@keepthebyte

Cédric

Cédric Hüsler

In Web Content Management since 1999.

Headquarter in Basel [Switzerland] and Boston [US]

Founded 1993 - publicly traded since 2001 [DAYN]

World-wide 130 employees

+200 customers

#fail

#fixwcm#futurewcm

Not talking about:

You don’t know what you want

Ever-changing goals

Trying to get the cheapest deal and then complain

Doing project management via e-mail

People on the job don’t have the skills

Product has bugs and bad documentation

Content Editing

1. Apply Formating

WYSIWYG

In-context

In-Context Editing?

Can you find the difference?

URLs

2. Links

Stateless

REST

http://maps.google.com/maps?f=q&source=s_q&hl=en&geocode

=&q=Barf%C3%BCsserplatz,+Basel&sll=47.46217,8.06375&sspn=0.540356,1.098633&ie=UTF8&hq=&hnear=Barf%C3%BCsserplatz,

+Basle,+Switzerland&z=16

http://map.search.ch/basel/barfuesserplatz

vs.

.../product.jsp?id=12346

Mistake 1:Addressing the “Script”Mistake 2:.jsp? What the heck?

Mistake 3:Does it have a name?

/cars/audi/s4.details.html

your IA what to display?format - what a PDF?

Permissions

3. Moderation

UGC

XSS Attack

Less permissions are better1

2 Instead better review of changes [workflow?]

Permissions drive Primary Content/Navigation Structure?

IntranetDMZ

user generated content

propagate contentto authoring environment

publish approved content

full workflow support

Production Authoring

displays onlyclean content

Moderation of UGC?

<div class=”comment”> Look at my profile</div>

<div class=”comment”> Cool <b>stuff</b></div>

<div class=”comment”> Look at my profile <img src=”javascript:alert(‘ha’)”></div>

<div class=”comment”> Check out this site</div>

<div class=”comment”> Cool <b onload=”alert(‘ha’)”>stuff</b></div>

<div class=”comment”> Check out <a href=”javascript:alert(‘ha’)”>this</a> site</div>

#1 Attack Vector on Web-Apps:

Cross Site Scripting (XSS)

is anybody here

4. Statistics

Feedback

Comments

Stats Hero Authormilesreal-lifeOffice of the CTO

Let your prospect decide.

Your HiPPOs

Your favourit

Your designers

5. Navigation

Tagging

Search

Quiz:

Are You a Filer or a Piler?

A filer is a person who organizes information using a rigid structure, and a piler is someone who maintains a mostly unstructured information organization.

6.Setup

Backup/Restore

Disaster Recovery

eval-servermy laptop dev2dev1

integrationquality assurance

productionpublish

productionauthor

having funat home with cq

cleaninstall to reproduce

an issue

packing myown app

cq5 includingcustom app

...but you install only once!

“Ostrich”-style

Disaster Recovery Process?

Dev: PHP

7. Author: .Net

Live: Java

You ?

Run the same platform in authoring and live1

2 In-house skills inline with technology used?

Collapse

8. Load-testing

Finger Pointing

Performance

Finger PointingThe Grand

BusinessOwner

JavaDeveloper

SystemAdmin

ProjectManager

ProductVendor

Developer Usermiles

bridging the gap

built-in profilers

real-lifeperformance lab

“The performance Dialogs”

4000 mil

2000 mil

0 mil

JulyAprilJan

How many do I order in January?

Use Cloud Computing

What do you think?

( )

...more information on http://www.day.com( )

Cédric Hüslercedric@day.com

Agility Matters.For Business, For Authors, For Developers, For Infrastructure