the american hotel & lodging educational...

The American Hotel & Lodging

Educational Institute

Our mission statement:

To be the premier source for quality hospitality

education, training, and professional certification,

serving the needs and advancing the excellence of

hospitality schools and industries worldwide.

High School Programs

American Hotel & Lodging

Educational Institute

National Career Clusters Frameworks • Agriculture, Food & Natural Resources

• Architecture & Construction

• Arts, A/V Technology & Communications

• Business Management & Administration

• Education & Training

• Finance

• Government & Public Administration

• Health Science

• Hospitality & Tourism • Human Services

• Information Technology

• Law, Public Safety, Corrections & Security

• Manufacturing

• Marketing

• Science, Technology, Engineering & Mathematics

• Transportation, Distribution & Logistics

Hospitality & Tourism Career Cluster

Hospitality & tourism encompasses the management, marketing and

operations of restaurants/food services, lodging, attractions,

recreation and travel related services.

ProStart Hospitality &

Tourism Management

Fact • In 2011, the travel industry accounted for over 7 percent of the

1.6 million jobs created in 2011

• Expanding its employment base by 119,000 over the past year, the Department of Labor is showing a sixth consecutive quarter of travel and tourism employment growth.

• Within the travel category, the lodging industry has seen the largest rate of growth – with employment rising 3.4 percent during the most recent reporting.

• In January, the White House issued an Executive Order aimed at boosting travel and tourism jobs citing the industry as one of high growth potential that will lead the country into recovery.

National Employment Statistics • 2007 TO 2014

• Jobs will grow by 14%

• # of workers will grow by 12%

• Lodging employment will grow by 25% (1.9M to 2.4M)

U.S. DOL Bureau of Labor Statistics

Hot Lodging Job

2008-2018 Job Growth

Positions % Increase

Hotel, Motel and Resort Desk Clerks 13.8%

Housekeeping 3.8%

Restaurant Servers 6.1%

Security Personnel 6.9%

Sales Related Occupations 3.8%

GM’s & Lodging Managers 3.5%

U.S. DOL Bureau of Labor Statistics

Hospitality and Tourism

Management Program

Hospitality and Tourism

Management Program (HTMP)

Components of HTMP • Student Textbook—one each year

• Student Workbook—one each year

• Teacher Classroom Materials

– Teacher Wraparound Edition (Textbook)

– Teacher Resource USB Drive • Instructions to Teachers on Key Program Elements

• Lesson Plans

• PowerPoints

• Classroom Resource Materials/Activities

• Assessments/Quizzes

• Student Workbook answer key & support materials

• Teacher Resource Guide

o Syllabus

o Articulation Crosswalk

o Learning Competencies

o Common Core Standards Matrix

• Media Package

– Supplemental DVD Package

– Supplemental Online Courses for Students

Common Core State Standards

Provide a consistent, clear understanding of what students are expected

to learn. The standards are designed to reflect the knowledge and

skills that students need for success in college and careers.

HTMP integrates the Common Core State Standards.

These standards have been adopted by 45 states, the

District of Columbia, and the U.S. Virgin Islands.

Year One Curriculum

Year One Curriculum – Unit 1

• Unit 1 - Introduction to Hospitality and Tourism

– Global View of Industry

– Scope of Industry

– Industry Career Options

– Guest Service Professionals Students will focus

on learning the

aspects,

responsibilities,

knowledge, and

skills required from

the operational

perspective of the

hospitality and

tourism industry.

Year One Curriculum – Unit 2

• Unit 2 - Hospitality Soft Skills

– The Guest Cycle

– Guest Experience

– Financial Processes

– Communications

Students will focus

on learning the

aspects,

responsibilities,

knowledge, and

skills required from

the operational

perspective of the

hospitality and

tourism industry.

Year One Curriculum – Unit 3

• Unit 3 - Operational Areas

– Front Office Operations

– Executive Housekeeping Operations

– Facilities Management

– Food and Beverage Services

– Resort Operations

– Operational Finance

Students will focus

on learning the

aspects,

responsibilities,

knowledge, and

skills required from

the operational

perspective of the

hospitality and

tourism industry.

Year One Curriculum – Unit 4

• Unit 4 - Sales and Marketing

– Role of Marketing

– Four Ps of Marketing

– Marketing Ethics and Messages

– Marketing Green Practices

– Role of Sales

– Structure of Sales Department

– Prospecting

– Types of Sales

Students will focus

on learning the

aspects,

responsibilities,

knowledge, and

skills required from

the operational

perspective of the

hospitality and

tourism industry.

Year One Curriculum – Unit 5

• Unit 5 - Safety and Security

– Operational Safety

– Occupational Safety

– OSHA

– Hotel Security

– In-House Security

– Key Control

– Operational Emergencies

– Emergency Preparedness

Students will focus

on learning the

aspects,

responsibilities,

knowledge, and

skills required from

the operational

perspective of the

hospitality and

tourism industry.

Year Two Curriculum

Year Two Curriculum – Unit 1

• Unit 1-Introduction to Leadership and Management

– Global Guest Audiences

– Welcoming Other Cultures

– Respect and Value for Diversity

– Management Styles and Skills

– Empowerment

– Preparing for a Leadership Career

– Traits of Leaders

– Leadership Styles

Students will focus on the leadership and managerial aspects, responsibilities, knowledge, and skills required by an entry-level leader within the hospitality and tourism industry

Year Two Curriculum – Unit 2

• Unit 2-Hospitality Leadership Skills

– The Seamless Guest Cycle

– Guest Recovery

– Problem Solving

– Being Inclusive

– Guest Experience Property Standards

– Forecasting and Revenue Management

– Managing the Bottom Line

– Employee Purpose and Role

Students will focus on the leadership and managerial aspects, responsibilities, knowledge, and skills required by an entry-level leader within the hospitality and tourism industry

Year Two Curriculum – Unit 3

• Unit 3-Operational Areas

– Front Office Leadership

– Managing Housekeeping Operations

– Leadership and Facilities Management

– Food and Beverage Services Leadership

– Human Resources

– Managing Operational Finance

Students will focus on the leadership and managerial aspects, responsibilities, knowledge, and skills required by an entry-level leader within the hospitality and tourism industry

Year Two Curriculum – Unit 4

• Unit 4-Sales and Marketing

– The Marketing Plan

– Target Markets

– Promoting a Product

– Managing the Sales Team

– Selling to a Global Audience

Students will focus on the leadership and managerial aspects, responsibilities, knowledge, and skills required by an entry-level leader within the hospitality and tourism industry

Year Two Curriculum – Unit 5

• Unit 5-Safety and Security

– Managing Workplace Safety

– Sanitation Risk Management

– OSHA: Following the Requirements

– Access Control and Guestroom Security

– Emergency Response Planning

– Emergency Preparedness Planning

Students will focus on the leadership and managerial aspects, responsibilities, knowledge, and skills required by an entry-level leader within the hospitality and tourism industry

HTMP Student Components

(One for each year)

• Textbook

• Workbook

– Scantron sheet for final exam

– Workplace Voucher for Certification

– Workplace Evaluation Form for Certification

Student Textbook

• Industry profiles: focusing on career building best practices

• Chapter Competencies

• Terms Your Should Know sidebar definitions

• Red boldface terms in text

• Pineapple Fun Fact Box: featuring history, heritage, and future of hospitality and tourism industry

• American with Disabilities (ADA) Box: featuring responsibilities and requirements

• Green Practices Box: highlighting sustainable conservation methods

• Graphics, charts, and diagrams to engage student learning

• Apply Your Learning chapter review

• Glossary

Student Workbook

• Engaging activities to:

– Build student vocabulary and contextual understanding

– Develop verbal and nonverbal learning skills

– Reinforce and apply learning through:

• Case studies

• Industry related calculation and formula usage

• Written exercises

• Problem solving scenarios

• Scantron sheet to administer exam

• Workplace Voucher for Certification

• Workplace Evaluation Form for Certification

HTMP Teacher Components • Teacher Classroom Materials

– Teacher Wraparound Edition (Textbook)

– Teacher Resource USB Drive • Instructions to Teachers on Key Elements

• Lesson Plans

• PowerPoints

• Classroom Resource Materials/Activities

• Assessments/Quizzes

• Student Workbook answer key & support materials

• Teacher Resource Guide

o Syllabus

o Articulation Crosswalk

o Learning Competencies

o Common Core Standards Matrix

• Media Package

– Supplemental DVD Package

– Supplemental Online Courses for Students

Teacher’s Wraparound Edition • Talking Points for student

textbook and workbook

• Background information for key topics

• Additional learning activities for every chapter such as:

– Ideas for guest speakers

– Group projects

– Role playing

– Research assignments

• Activities designed to appeal to different learning styles

Lesson Plans

• Discussion outline for each chapter section

• Link to Common Core Standards

• Link to Hospitality Cluster Standards

• Learning competencies

• Key terms and vocabulary

• Additional group or individual learning activities

• Classroom management guides

• Links to appropriate supporting materials

• Apply Your Learning answers

PowerPoint Presentations

• Focus on chapter competencies

• Guide to classroom discussions

• Complete answers to questions

Assessments • Provides quiz/test sections and

answer key

• Provides chapter test and

answer key

• Final exam review guide

HTMP Teacher Resource Guide

• Sample Syllabus

• Math & Communication Skills

• Learning Objectives/Competencies

• Articulation Crosswalk

• Common Core Standards Matrix

• HTMP Certificate of Achievement Template

Supplemental Media Package • Year 1 DVD Package (One Time Purchase)

– Includes (9) DVD titles

• Student Online Courses (Annual Renewal Fee) o Includes individual student seat in (8) online courses/modules:

1. Guest Service GOLD Course

2. Supervisory Skill Builders: Effective Communication Module

3. Skills Training: Front Desk Representative Course

4. Front Office Manager; Module 1

5. Skills Training: Guestroom Attendant Course

6. Skills Training: Maintenance Employee Course

7. Skills Training: Restaurant Server Course

8. Eye on Awareness Course

Final Exam

• Student exams must be proctored by an

administrator (guidance counselor, principal, etc.)

industry personnel or clergy

– Testing may be completed any time after students

complete each textbook

• Certificate of Completion awarded to students who

score 70% or higher on the final exam each year.

Students who score 90% or higher receive

certificate “with honors.”

International Certification Certified Hospitality & Tourism Management Professional (CHTMP)

• Requirements:

– Pass both HTMP Year 1 and HTMP Year 2 final exams with a score of 70% or higher

– 100 hour work experience in qualifying position • Qualifying position is defined as working, whether paid or unpaid, in the

hospitality industry

• Hospitality industry is defined by four categories: Accommodations, Food & Beverage, Transportation, or Attractions (see Page 11 of Year 1 text)

• There is no supervisory level requirement

• Work requirement can be done over the course of the 2 year program, but must be completed within 120 days (4 months) of taking the Year 2 final exam

• Students will receive a Workplace Voucher to have their supervisor sign to verify they have completed the 100 hour work requirement

• Supervisor will also complete a 1-page Evaluation Form to be used as a personal portfolio for the student in order to showcase skills mastered. There is no minimum score requirement for the Evaluation.

Stackable Certification Option

Certified Guest Service Professional (CGSP)

• Complete Guest Service GOLD Curriculum included in the

Supplemental Media Package within the Student Online Course

annual package

• CGSP Certification available for purchase at a deeply discounted rate

for HTMP students

• CGSP offers students the chance to earn an internationally

recognized, industry supported professional certification in the first

year of the program. There is no workplace requirement for CGSP.

Teacher Certification

• CHI Summer Institute is held each summer at various hospitality colleges.

• Participants receive :

– Customized textbook

– Examination administered at end of week

• (required for professional certification)

• Includes three levels of training

– Each level is a week-long training

• Upon successful completion of all three levels and completion of 120 hours of internship, teachers will be awarded the CHI (Certified Hospitality Instructor) certification

Scholarships

• HTMP Scholarship-can be used for post-secondary

education, certification or distance learning

• American Express Scholarship

• Ecolab Scholarship

• Above scholarship applications available at

www.ahlef.org

Articulation

• Encourages post-secondary education

• Avoids duplication of efforts by students

• Saves students money

• HTMP objectives match EI competencies for college

hospitality management courses and professional

certification

• Smooth articulation with colleges using EI courses

• Complete Articulation Crosswalk available on

Teacher Resource USB

LMP National Competitions

2011

2009

2010

2008

LMP National Competition • Held annually in

Orlando, Florida

• States hold a

competition to

determine state winner

that advances to

nationals

• Components include:

– Hospitality Project

– Hotel Operations

– Knowledge Bowl

2012

Websites American Hotel & Lodging Educational Institute

High School Curriculum Information

www.ahlei.org/highschoolprograms

American Hotel & Lodging Educational Institute

General Information

www.ahlei.org

American Hotel & Lodging Foundation

Scholarship Information

www.ahlef.org

American Hotel & Lodging Association

General Industry Information

www.ahla.com

For more information, contact:

Shelly Weir

Senior Director, State Relations

& Educational Programs

800 North Magnolia Ave., Suite 300

Orlando, FL 32803

800-349-0299 x8166

sweir@ahla.com

The American Hotel & Lodging

Educational Institute