the “secret ” service: marketing & communications...marketing as a direct service •when...
Post on 26-Jul-2020
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The “Secret ” Service: Marketing & Communications
Heather Darby, Director of Development & MarketingKellie McClure, Development & Marketing Coordinator
DISCLAIMERS• We’re not perfect!
• We won’t know all of the answers
• We’re going to be talking about a lot of hard truths. Please be open to recognizing personal & agency flaws (we’ll do the same!)
Who are you?
• What agency are you from and what is your role?
• What is your main marketing struggle?
• What do you hope to get out of this session?
Our History
Activity• Examine your own identities
• Consider an identity that does not describe you, perhaps one that may be marginalized or underserved
• Analyze the following piece of marketing from the perspective of that identity
• Keep this exercise in mind throughout our presentation
Marketing as a direct service
• When designing marketing materials, what is your purpose?
• Conversation: How do marketing materials impact survivors?
• Your messaging can either perpetuate or subvert stigmas
Are you a megaphone or a conversation leader?
• What are your goals when engaging your communities?• Engagement• Education• Information
• You still have to ask for things-money, volunteers, shares-but we believe they’ll be more willing if you engage them about your cause first
Inclusive marketing• While important, this is not just about who is in your photos
• Universal design: Ensure that marketing materials are accessible for all individuals regardless of ability
• Elderly, blind, deaf, color blind, etc.
• Conversation: how do you ensure that your materials are accessible?
Intra-agency culture• Intra-agency culture & intra-agency marketing is just as
important as external marketing• If you market yourself as prioritizing mental health externally do you
also make it a priority for your staff to take care of their mental health?
• Mission, vision, values
• This step requires a lot of internal reflection & acknowledgement of past mistakes, as well as a commitment to do better
We’re almost finished!• Check out
• What are your next action steps?
Thank you!Heather Darby, Director of Development & Marketinghdarby@ampersandky.org
Kellie McClure, Development & Marketing Coordinatorkmcclure@ampersandky.org
(859)253-2615
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