"the art of building a brand" by martha stewart

The Art ofBuilding a Brand

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Business is being done in many different ways now, and we have to take advantage of what’s available for us. It’s very exciting.

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I really encourage entrepreneurs, if they have a great idea, to run with it. Find ways to finance, build, market.

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I think of the brand as an insertion of value, to give it substance and meaning.

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Ideas grow and evolve over time.

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Try to reach a new customer. Not just a luxury customer, but the vast market which is down the retail pyramid.

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If we show you how to plant a tree today, and we find a better way to plant a tree in five years, we will alter our information, but we always to get that information to you.

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We try to stay curious; we’re constantly looking for new ideas. Use your curiosity and research to create beautiful imagery and informative stories.

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You should love playing with learning.

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To make sure we don’t dilute the brand, we only do things we love.

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I’m paying attention to what our brand can do to grow and succeed in the future.

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I really admire family businesses that are able to continuously evolve and grow.

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Q: How do you approach your digital content in a way that works so well when so many other marketing brands have struggled? A: We have a vast content library, with 25 years of amazing, finely researched, well-designed, beautiful imagery, and thousands of great recipes and decorating techniques. That library is being combed through and rearranged daily for the Internet user.

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Q: How have you made sure your culture supports your values? A: The people who come to work for us are like-minded people.

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Q: Are you trying to set trends, or watch the horizon to jump on new trends?A: It’s both. It’s just a question of being enthusiastic about what you’re doing, building carefully, having passion for your ideas.

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Q: When there is a setback, what is the best way to respond? A: Be very frank, open, honest, calm, and forthright. Change course as quickly as possible.

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Q: What do you think it is in your upbringing that you can do it when others struggle? A: I was brought up to believe in myself. I was encouraged to do what I thought was right, good, and productive. My father said you can do anything you want if you work hard enough. That’s a very important work ethic to instill in your children.

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Q: You created this category, and now you have competitors that followed your path. How do you stay a step ahead? A: Like who? I have been pitted against some beautiful, talented, amazing girls, and it’s so silly. There is room for a lot of great stuff. The world has become extremely crowded and competitive. And if I can be a mentor and a helper, that’s great.

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Q: What do you hope your legacy is? A: To have been a really good teacher. And to have been a successful entrepreneur who did things that made living every day better.