the art of email for nonprofits

Master the Art of Email for your Nonprofit

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Let’s Connect!

jason@commitchange.com

Twitter: @JasonNicosia1

Meet: Jason Nicosia

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About CommitChange

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Get your free account at:

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Why Email Marketing is Great for Nonprofits

It’s Fast

It’s Cost-Effective

It has Measurable ROI

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Why you shouldn’t be sending regular text emails

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Building an Email Database● Online

○ Sign-up Forms and Landing Pages○ Facebook Sign-ups

Building an Email Database● Offline

○ Event Check-ins

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Building an Email Database● Your Donor Management System

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Creating your Message● Determine Campaign’s Objective

For example,

○ Keep current donors connected to increase loyalty

○ Furthering an offline campaign with an online ask

○ Strictly online fundraising campaign

○ Thanking donors immediately after their donation

○ Updating donors on any news concerning the organization

○ Inviting recipients of email to an event

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Creating your Message● Create a schedule for communication

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Creating your Message● Define your Nonprofit’s voice and target constituent

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Creating Email Campaigns

Hard Asks & Soft Asks

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● Vary your content with every ask!

● Send out strategically to not overwhelm your readers.

● Hard asks should be sent out in accordance with your major fundraising campaigns

● Soft asks are best when they are accompanied by a personal story with an emotional appeal.

● Remember, your call to actions in your other campaigns will be asks too, so keep those varied as well.

Thank Yous

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● The Immediate Thank You

● Showing Impact Thank You

● End of The Year Thank You

Newsletters

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● Keeps your donors engaged and up to date● Should be sent on a consistent time frame● Flexible environment to share updates as well as to ask for continued support

What to Include in Your Email

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Let’s get the discussion going!

Ask your Questions!

Get in Touch!@CommitChange

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