the art & science of value creation: 3 traits of great value-creators
Post on 11-Jan-2017
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@JeremiahGardner
CREATIVES VS CODERS NARRATIVE
design thinking lean startup
mvpprototype
VS
customer inspiration customer development
a/b testing experimentation
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@JeremiahGardner
lead with empathy
Personally experience your customer’s perspective
See what people really do, not just what they say
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@JeremiahGardner
search vs execute
You can’t execute your way to value discovery…because it’s inherently unknown.
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@JeremiahGardner
the value path
Identify assumptions
Run behavioral experiments testing assumptions
Make decisions based on evidence
At speed
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