the bacon system - session nine - email marketing

TRAINING - Email Marketing

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Email MarketingMany Things

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Email Marketing

Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. - Wikipedia www.baconcoach.com/learn

Email Marketing?Starts With A List

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Email Marketing

New Customers

Current Customers

Old Customers

Others

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It Starts With A Strategy

Email Marketing With A Purposewww.baconcoach.com/learn

Email Marketing Strategy

Who Is Your Audience(s)?

What Topics?

Do They Pay Attention?

What Do They Want To Know & Do?

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Email Marketing Strategy

Average Opens - >25%

Average Clicks - >10%

Opens/Clicks - 1-2%

Advertising Averages - 1-2%

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Bad EmailFull Stories

Too Much Info

Too Many CTA’s

Generic Headline

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Good EmailAbove The Fold

Digest

Clear CTA Links - Read More

Creative Headlinewww.baconcoach.com/learn

Email Marketing

TypesText Only

HTML Text

Templates

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The 4 P’sPurpose

Potential

Platform

People www.baconcoach.com/learn

PurposeContinue The Conversation

Accepted Delivery Platform

Consistant Communications www.baconcoach.com/learn

What’s Your Purpose?

Why Email People?www.baconcoach.com/learn

Drive Them To Your Website

Blogs

Podcasts

Events

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PotentialSales

Referrals

Future Sales

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What’s The Potential?

Keep People Interested & Informedwww.baconcoach.com/learn

Create Engagement

and Conversation

sAsk For Comments

Ask For Shares

Include Links

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PlatformFree

Entry Level

Advanced

Industrial www.baconcoach.com/learn

Free? What Price?It Depends On ROI

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Levels Of Email

SystemsEntry Level

Mid Level

Enterprise System

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PlatformFree

Outlook

Mail Chimp

Vertical Response

Note: Send To More Than 100 Emails At A Time… You CAN Be

Blacklisted

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PlatformMid Level

Constant Contact

iContact

AWeberwww.baconcoach.com/learn

PlatformHigh Level

InfusionSoft

Ontraport

HubSpotwww.baconcoach.com/learn

PeopleDouble Opt-In

Freemium - Lead Magnet

Come & Go

Import From Websites www.baconcoach.com/learn

People?Starts With A List (or Multiple)

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ListsPast Customers

Current Customers

Old Prospects

New Prospectswww.baconcoach.com/learn

Email MarketingDistribute Your Content - Click Backs

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Why Behind The How?

Propels You Content

Keeps You Top Of Mind

Gets People To Your CTA

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StatsSent Emails - 1000

Opens - 20-25% = 200-250

Clicks - 5-10% = 50-100

Sales - 1www.baconcoach.com/learn

FrequencyAnnually = 1

Monthly = 12

Weekly = 52

Daily = 365

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Which Day?Consumer - Weekends

Business - Weekdays

Best Times - 9am - 1pm

Best Days - Tues. & Thurs.

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What’s The Goal?Get People To Buy (Now or Later)

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What’s Hurting The Goal?

The Free Economywww.baconcoach.com/learn

SPAM• Too Much Email

• Spam Filters

• Firewalls

• Not Recognized

• Complaints

• Unsubscribes

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Know, Like & Trust

• Double Opt-In

• Keep It Short & Sweet

• Deliver Great Content

• Personalize

• Don’t Abuse The Inbox

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Create A Conversation

You Ideal Customer - Your Ideal Solutionwww.baconcoach.com/learn

Your HomeworkEmail Marketing - Worksheet

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TRAINING - Email Marketing

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