the basics of web marketing and design

BandyWorks

Emporia Chamber of Commerce Lunch-In

August 16, 2012

Agenda

Getting Them There: Social Media

• Connect with:– Your current customers– Potential customers– Brand Advocates – Partners

The Objective: Build Relationships

Getting them there: Social Media (cont’d)

Getting them there: SEO & Internet Ads

• SEO– Backlinks– Keywords & Content

• Internet Ads– Search engines– Blogs– Social networking ads– Online classified ads– Email marketing

What They See: Web Design

• Minimal Content• Mobile & Tablet

Friendly– One page sites– Responsive design

What They Thought: Google Analytics

• Google Analytics• Facebook Analytics • Sample Client

– Top 10 pages cover 82% of all traffic over the 6 month report

– Half of the pages listed have only 1 hit over the entire 6 month period

– The average number of pages visited per visit to the site is right around 3

– Bounce Rates

Build Your Web Presence!

• Establish your domain• Build a simple, effective site• Analyze what your visitors are doing