the beauty and the beast...the 7 rules for online success

Beauty & the BeastFashion, Technology and the New Online Economy

Valeria DominguezeCommerce and Omnichannel Director Adolfo Dominguez

Global eCommerce Summit June 18, 2014 Barcelona

Since 1975

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Flagship & Digital flagship

SERRANO Nº 5

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Proof of online success

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2009 2014

REVENUE GROWTH

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x19

OUT OF 672 STORES

2009 2014

ECOMMERCE RANKING

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Nº1

2012 2013

EBITDA GROWTH

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1.

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Management ,American style

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eCommerce team

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Beauty, emotionand feeling connected

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Photography e olution

2009 2011 2013 2014

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Category page e olution

2009 2011

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SEARCHWOMAN MAN U WOMAN U MAN SHOES BAGS KIDS CAMPAIGN

Vestido joya428,00¤

Vestido joya428,00¤

Vestido espalda 398,00¤

Vestido espalda 398,00¤

Vestido glitter 178,00¤

Vestido griego 484,00¤

Vestido gasa 369,00¤

Vestido gasa 369,00¤

Vestido topos 384,00¤

Vestido topos 384,00¤

Vestido nude 348,00¤

Vestido nude 348,00¤

FREE SHIPPING AND RETURS WHEREVER YOU ARE FREE SHIPPING AND RETURNS WHEREVER YOU ARE

FAVOURITES CAMPAIGNVIDEOSHERITAGEOUR STORES

DRESSES DRESSES

WOMANdressesjackets & vestssweaters & cardigansshirts & topsteestrousers & shortsskirtsshoesbagsaccessoriescocktail

U WOMAN SHOES BAGS ACCESSORIES COCKTAIL AD+KIDS

FAVOURITES CAMPAIGNVIDEOSHERITAGEOUR STORES

WOMANdressesjackets & vestssweaters & cardigansshirts & topsteestrousers & shortsskirtsshoesbagsaccessoriescocktail

U WOMAN SHOES BAGS ACCESSORIES COCKTAIL AD+KIDS

SEARCHWOMAN MAN U WOMAN U MAN SHOES BAGS KIDS CAMPAIGN

2012 201318

Animal print a-line dress 374 ¤

Gathered gabardine dress 184 ¤

WOMANMANU WOMANU MANSHOESBAGSACCESSORIESCOCKTAIL woman -colecction -accessories u woman

AD+KIDSCAMPAIGNLOOKBOOK

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WOMANMANU WOMANU MANSHOESBAGSACCESSORIESCOCKTAIL woman -colecction -accessories u woman

AD+KIDSCAMPAIGNLOOKBOOK

Gathered side dress378 ¤

Animal print a-line dress 374 ¤

Crochet-knit dress232 ¤

Gathered gabardine dress184 ¤

2SHQ�%DFN�ÁDUHG�GUHVV398 ¤

Greek style silk gown 498 ¤

A-line jewell dress 498 ¤

Ladylike printed dress 168 ¤

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4.

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Mexico

FLAGSHIP MEXICO, ANATOLE

136 POINTS OF SALE

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Make it comfortablefor the client ,not yourself

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Free shipping and returns*

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APP mobile

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Make shopping social

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User reviews

FIT GUIDE

YOUR RATING:

Signature: Claudia D (edit)

SUBMIT

Small True size Big

Guidelines

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This dress is so beautiful. The fabric is soft and the cut and shape make it so comfortable. The length is just right and the pleating in the back stops it from looking too frumpy. Can be dressed up or down.

This dress is so beautiful. The fabric is soft and the cut and shape make it so comfortable. The length is just right and the pleating in the back stops it from looking too frumpy. Can be dressed up or down.

VALORACIÓN MEDIA (4.0 out of 5 stars) Basado en 12 opiniones. El 90% de los usuarios recomienda este producto

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I love the colors on this dress and how swishy it is. The belt honestly actually looks surprisingly cheap, But The dress is a bit small for me and I’m 5’3’’

JUNE 18, 2014MY OPINION

CLAUDIA.D

CRISTINA.C

Fit guide

Fit guide

Fit guide

Perfect

Perfect

Small

JUNE 10, 2014

MARCH 25, 2014

EDIT DELETE

I found this opinion usefull: YES: 4

I found this opinion usefull: YES: 1

COSTUMER REVIEWS

By clicking submit, you accept and agree the Terms and Conditions

SHARE YOUR OPINION

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Wish List

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Description Composition Caracteristics

Select size size chart

Color: spearmint

FREE SHIPPING

PLEATED SILK BLOUSE128 €�

100% silk blouse with long sleeves, a crew neck and a pleated at the front. It fastens with concealed buttons, and features metallic buttons on the cuffs and neckline.item 21953507741

S M L Pleated silk blouse128 €

Medium-heeled sandals119 €

Pleated silk blouse128 €

Pleated silk blouse128 €

Pleated silk blouse128 €

Green linen midi dress128 €

Matte geometric neck34 €size: 38

Pleated silk blouse128 €

Crochet-knit dress232 €

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WISH LIST | My summer dreams

size: 38

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The customer is already omnichanel

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360 shopping experience

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Shop online:

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