the benefits of split testing

The Benefits of Split Testing

Have you ever purchased anything from Amazon?

Clicked on a Facebook ad?

Been on Groupon?

Chances are you’ve already been part of a split test!

As a marketer, the ability to test whether or not something works for your site is crucial.

And that’s all split testing essentially is.

Split testing is the process of learning to speak your market’s language in the easiest and fastest way possible.

It’s Not As Complicated As You May Think

• It starts with a simple installation of tracking code on your pages.

• It will do is load up multiple versions of the same page for different sets of visitors so that you can directly determine how effective one is against the other(s).

Two Most Common Types Of Split Testing

1. A/B Testing• Involves testing a single element of

your page• It could be anything: a headline, an

image, long-form copy vs. VSL, etc.

2. Multivariate Testing

• Involves testing multiple elements and its combinations on one page versus another combination on another

With multivariate testing you will need an enormous amount of traffic to get credible results; something that new

websites may not have yet.

A/B testing tells you easier than Multivariate testing what your site visitors like or want

based on the test results.

Multivariate Testing

A/B Testing

What Are The Benefits Of Split Testing?

No More Guessing!• The most important part of

testing is the hypothesis.• Example: “Curiosity-driven

headlines are more likely to get my audiences to click on blog posts and explore my website.”

• Your hypothesis can be correct (or not) and split testing is the only way you can tell for sure

Measurable Results• Think of your website as yourself

and the audience you want to reach as the foreign country

• The earlier you begin to speak their language, the easier it will be to find out how you can communicate effectively

• You can track this via:- Site visits- Audience engagement- Revenue- Clicks

Easy To Get Started

• For little to no cost, you have the chance to improve your website so that you don’t lose touch with your audience

Is your website doing as well as you think it is?

Is that particular copy really the best to use?

Should you choose a better image?

Your Seriously Simple Marketing Hack

1. Go to Visual Website Optimizer

2. Sign up for the FREE 30-day trial.

3. Mouse over “Tools”, click “Get Tracking Code”, copy the VWO Tracking Code, and insert the code on your site.

4. You’ll get to test up to a thousand visitors for free!

For More Information Visit:

www.SeriouslySimpleMarketing.com