the bigger picture - where's the money?

The Bigger Picture – Where's the Money?

Louise Downing

RSH Partners

• Raising awareness in the sector about fundraising in general, including the sources available and the techniques to use• Empowering organisations to have a more planned and strategic approach to fundraising• Increasing the sector’s ability to develop and implement a fundraising strategy• Building and developing local and national advocacy networks

• engage 450 participants over three years• deliver its programme in communities across Scotland • leave a legacy of fundraising skills • enable heritage organisations to achieve greater levels of income from fundraising • make a step change in the sustainability of heritage organisations

The Story So Far• 545 places taken up• 53 training events delivered- 19 Make it Happen- 15 Planning to Progress- 19 In Focus sessions• 407 participants• 292 organisations

Charitable Trusts• Very good return on investment

(1:9.6)• Success rate is likely to be 1 for

every 4-7 applications made• Good source of funding for projects

and capital equipment• Can obtain some funding for

revenue costs• Restricted funding

Business Investment• Corporate sponsorship• Donations• In-kind support• Membership• Always think about the 'donor'• Can provide unrestricted funding

Individual Giving• Legacies• Donations• Major Gifts• Friends & Membership• Direct debit / Standing Order• Community Fundraising

Why Individual Giving?• Source of unrestricted funding• Excellent return on investment

(Legacies has highest ROI at 1:27)• Gift Aid• Can develop ongoing commitment

from donors and supporters

Seven Steps of Fundraising Video

Hayburn Park videos• Hayburn

Playpark Association crowdfund experience

• Hayburn Park Crowdfund video

Louise Downing

louise.downing@scotheritage.org0131 297 2008

www.resourcingscotlandsheritage.org