the bra-cketbook foundation - 1and1 case study

1&1 Case Study

The Bra-cketbook Foundation – Rebecca Ellen Clay

www.bra-cketbook.com

® 1&1 Internet Inc. 2013 Page 1

What is the history of The Bra-cketbook Foundation?

Rebecca Ellen Clay is a Breast Cancer Survivor and wanted

to raise awareness and funding for Support the Cure

Turning a unique hobby into a successful business, Clay

began turning everyday bras into beautifully embellished

purses

The business began in July 2008

Launched out of Clay’s basement

100% of profits are put towards

breast cancer research® 1&1 Internet Inc. 2013 Page 2

A need for help…

® 1&1 Internet Inc. 2013

A way to visually display the products

Achieve great online visibility

Manage an online presence at an affordable cost

An avenue to communicate with vendors and customers

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“Before 1&1, we did not have one boutique. We

had not sold one handbag or one tie.”

- Clay

In order to be successful, Clay knew she needed:

The necessities of a website

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“I was advised to use 1&1 Internet by a website designer. With a

start-up business, I did not want to spend an enormous amount of

money. I also wanted to be able to manage it myself. I knew I would be uploading pictures often due

the to fact that all of our products are one of a kinds or limited

editions.”- Clay

First-hand experience

“My website prevents me from exorbitant printing and mailing costs as our boutiques go directly to our website to see more current styles. 1&1’s telephone

operators are available without a lengthy delay and can be understood clearly. They also offer a prompt reply of emails when I have asked questions.”

- Clay Page 5® 1&1 Internet Inc. 2013

Results by numbers

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Since the www.bra-cketbook.com was created:

The Bra-cketbook Foundation designs and manufactures up to 600 custom bags each year.

Bra-cketbooks are sold in over 300 boutiques.

These boutiques are located in over 32 US states as well as Canada.

“With the help of 1&1…

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Bra-cketbooks is strong in

the market.”

Our sales are

growing”

We are helping to ‘Support

The Cure.’”

I can use my website

as my catalogue.”

- Clay

Thank you for your attention!

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® 1&1 Internet Inc. 2013 Page 8