the brand licensing process

1

The 8-Step Brand Licensing Process

The following slides are an abridged section from our webinar series

“How to Build Your Brand Licensing Dynasty”

To purchase the complete webinar and series with audio visit www.BrandLicensingExpert.com

2

Identify Where to Play

Determine How to Win

Prospect Licensees

Perform Due Diligence

Define Licensing

Opportunity

Negotiate Contract

Conduct Orientation

Establish Business Plan

The 8-Step Brand Licensing Process

3

Step 1: Identify Where To Play• Step Objective: Determine brands’ degree of extendibility• Desired Outcome: List of eligible product categories

The Virgin Brand

4

Step 2: Determine How to Win

• Step Objective: Define go-to-market strategy• Desired Outcome: Determine whether to manufacture,

source, acquire and/or license

Manufacture? Source?

Acquire? License?

5

Step 3: Prospect Licensees • Step Objective: Identify prospective licensees• Desired Outcome: A targeted list of prospective licensees

5

6

Step 4: Perform Due Diligence

• Step Objective: Vet targeted list of licensees• Desired Outcome: Two to three fully qualified licensees

6

7

Step 5: Define Licensing Opportunity

• Step Objective: Scope opportunity, identify deal terms• Desired Outcome: Initial sales forecast, understanding of

the licensees’ strengths and capabilities, deal parameters

7

8

Step 6: Negotiate Contract

• Step Objective: Finalize deal terms and sign contract• Desired Outcome: A signed contract with a motivated

licensee

8

9

Step 7: Conduct Orientation

• Step Objective: Familiarize both parties with the brand and approval process

• Desired Outcome: A licensee fully knowledgeable of the brand and the commercialization process

9

10

Step 8: Establish Business Plan

• Step Objective: Develop agreed to business plan• Desired Outcome: Achievable targets

10

11

This has been a snippet from our webinar series “How to Build Your Brand Licensing Dynasty”

To purchase the complete series with audio visit www.BrandLicensingExpert.com