the brief of bvlgari design__sofi wen
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The name comes from the surname of the company's Greek
founder, Sotirios Voulgaris (1857-1932).
This company not only made a name for itself with jewelry but also
being a recognized luxury brand.
is an Italian jeweler and luxury goods retailer.
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2: Product Design
1-1. Product Mix1-1.1 Product position
1-1.2 Product category
1-1.3 Price range
1-2. Target Consumer1-2.1 Major consumer
1-2.2 Generation
1-2.3 Occupation
1-2.4 Lifestyle
1: Product Analysis
1-3. Product Image
1-3.1 Concept1-3.2 Product style
1-3.3 Brand personality
2-1 Design trend for 2010 S/S
2-2 Design concept
2-3.Design proposal2-3.1Idea sketches by 1/1 scale
2-3.2Color rendering
2-3.3Computer drawing
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A taste of Italian excellence made of high quality materials.
Delicate Jewelry Crafts of recognizable design which combines the aesthetics of
Greek and Roman classicism with elements of modernism.
A high-valued collectors item.
Fine Gemstone jewelry
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The whole product line of Bulgari includes jewelry, watches, accessories, gifts,fragrances/skin care and hotels/resorts.
Its clear to see that for a consistent customer, having one Bulgari product would
influence the purchase of the other, so thats why Bulgari has a wild variety of
products.
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The frequency and the amount of jewelry purchased may vary but the style remains until a woman
gets to her middle age, almost fifties. From near twenties to forties is the age group that buys themost jewelry. A woman in this age buys jewelry for herself, for her mother, for her daughter, for her
friends, for her friends wedding, for her friends newborn and so on, jewelry is not just a prized
possession but also the preferred gift in every occasion for her.
Female market
20ies~40iesbuys the most jewelry After 50iesbeing a consist taste-lover
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Bulgari jewelry has always been associated with
celebrities, like royal members, movie stars orpoliticians that have set a high profile personality
for the brand.
We could find a Bulgari buyer from the
entertainment industry, business fieldsetc.
She may be a celebrity,a businessman,a rich, or
even an engaged female. They have a common
aesthetic of fine jewelry taste.
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Luxury ShopperIncluding Enterprisers, businessman, celebritiesetc.
They have a variety of social events while buying luxury
goods with unique taste.
They have already become a consistent customer.
Average age over 35.
Business EliteSince they are positive and ambitious at work, they tend to buy the most expensive
products which they could afford.
Luxury-purchasing is not only for desire but also for seeking self-identity.
Average age- 30~50
Modern WomenIncluding celebrities, female businessman, office-ladies and wealthy wives.
Though they dont have the most income in the family,
they build self-esteem via luxury purchasing.
Having a luxury fever for chasing the latest fashion trends.
Average age-30.
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combines the aesthetics of Greek and Roman classicism
with elements of modernism.
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B.ZERO 1 MONOLOGOBULGARIBULGARI
BULGARIBULGARI NEW MONETE
central spirl
Tubogas
Informal
elegant
wild selections
From simple
to colorful
Bulgari
Bulgari logo
Diamonds,
W / Y / P gold
pave diamonds
contemporary
classic
external gold
circle,double logo
Diamonds,
colored gemstones,
black onyx
pave diamonds
modernity
fashionable
external gold
circle,double logo
Diamonds,colored
gemstones,W/Y gold,
black onyx, pearl
pave diamonds
classic
antient coins
engrave the
origin of each coin
Gold,
silver coin
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PARENTESI TONDO CABOCHON OPTICAL
PENDENTI ELISIA WITHDIAMONDS
SPIGA LUCEA
Original and contemporary reinterpretation
"Light and shade" effect
Diamond pave setting conveys movement and express elegance
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The bold and elegant style which fuses classic and contemporaryis the paramount feature of Bulgaris distinctive designs.
Bold & Elegant
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From this universe, we rediscover both the appealing
glamour of seductive movie actresses and the humble
elegance of traditional folklore outfits.
Technology becomes playful in a sweet way.
A new positive high-tech is restarting with references
to the nativity of the 50s.
Technology, Robot,Chemical colors Folk Graphics, Supernature, White
Functional, Modern, Experimental Retro-Hispanic, Preppy, Folk
From:CIFF (Copenhagen International Fashion Fair)
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Inspirational images
2010 S/S New collectionsCABOMI.10
CABOMI.10 = CABOCHON + charmming + 2010
I was inspired by the impressive rings of
CABOCHON collection (2007).
They are elegant yet modern, therefore, used to be
the major shape of my new collection of Bulgari.
Key words Tech / Mystic / Modern/
Minimal/ Elegant / Retro
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CABOMI.10
I started from composing different details of rings,
in order to find the most ideal style.
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CABOMI.10
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CABOMI.10 - Mens steel jewelry
Bracelet Cufflink Tiepin
My concept for this set is to convey a modern kind of contemporary design.
MaterialSteel,Onyx,paved diamonds
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CABOMI.10 - Womens K gold jewelry
Ring Pendent Earring
Keeping the CABOCHON-alike shape, but also want to be bold and stunning.
Materialyellow gold, pearl,paved diamonds
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