the business value of cloud-based customer relationship...

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All IDC research is © 2015 by IDC. All rights reserved.  All IDC materials are licensed with IDC's permission and in no way does the use or publication of IDC research indicate IDC's endorsement of Microsoft’s products/or strategies.

Benefits at the Intersection of CRM and Cloud

Cloud Enhances the End-User Experience

Lower Cost of Operations

Reliability

Customer Experience

AcceleratesMobile Business

Application timeto market (days)

Applicationadoption rate

Application downtime (days)

The Business Value of Cloud-Based

Customer RelationshipManagement

An IDC Infographic, Sponsored by Microsoft

CRM

CLOUD

21

6

73%

47%

29

2

Twice as reliable2X

Cloud-delivered CRM is over 3x

faster to market3X

72%

54%

93%

Better customer service10%

Cloud CRM Frees Up IT Assets and Budget

IT time spent on IT strategy

IT time spent keeping the lights on

IT budget focusedon new initiatives

TraditionalCloud

10%

25%

86%

66%

14%

27%

Additional Benefits:

✔ Integrated deployment and administration with other cloud services, like Microsoft Office 365

✔ Microsoft Azure - build cloud apps that integrate with CRM

20% less time keeping the

lights on

93% more reliable

56% faster adoption

mobile business reduces time to

market 72%

Resources can be spent more strategically

Agility

70% fasterdeployments

User Productivity 7% total

increase of user productivity

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