the chemistry of a successful landing page infographic
Post on 11-Aug-2014
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THECHEMISTRYOFA
SUCCESSFULLANDING
PAGE
TheBasicLandingPage
Atitsmostbasic,alandingpageisawebpagethatmakesanOfferandprovidesa
Formforvisitorstotakeaction.
"STARTWITHABLANKPAGE,
NOTYOURCORPORATE
TEMPLATE."BRIANMASSEY,CONVERSIONSCIENTIST
ALandingPageMustOfferSomething
ALandingPageMustProvideaWaytoAct
"ALANDINGPAGEKEEPSA
PROMISEANDENTICESA
VISITORTOACT."BRIANMASSEY
ACompleteLandingPage
AddOnlytheFieldsYouNeed
Asyouaskformoreinformation,itmakesyourprospectslesscomfortable
completingtheform.Conversionrategoesdown,thoughqualitymaygoup.
LandingPageContamination:Abandon
Byaskingforpersonalinformation,youmakepeoplewanttoleavethepage,or
Abandonyou.
UseCopytoCounterAbandonment
Usecopyandimagestoaddressvisitorobjections.
ProofandTrustMaketheReactionStronger
THEONLYREASONTOPLACE
YOURLOGOONALANDING
PAGEISTOBUILDTRUST.BRIANMASSEY
ProofandTrustaretwocatalyststhathelpyourvisitorsfeelconfidentand
comfortablecompletingyourform.
BorrowTrustFrom...
RelevantImages:Showthe"Product"
Younowhavealandingpagethatshoulddeliveryouthesalesaorleadsyouneed.
Considertestingtheseelementstomakesureyouraudienceagreeswithus.
Youneedtoshowtheproduct,evenifwhatyou'resellingisaservice.
RENDERREPORTS,WHITE
PAPERS,GUIDESANDEBOOKS
ASPRINTEDMATERIAL.
Don'tletyourdesigneraddanything.Theironlyjobistousecolor,typeface,white
spaceandpositioningtomakethelandingpageeasytoconsume.
ALLOFTHEELEMENTS
FORAVIGOROUS
REACTION
Wearethemostmeasurableagencyyoucan
hire.Getafreestrategysessionwith
ConversionSciences
athttp://conversci.com/session
www.ConversionSciences.com
Createinf ographics
Copyright2013ConversionSciencesLLC.
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