the chief consumer officer jmrx
Post on 08-May-2015
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Massive change
@TOMDERUYCK
Many possible futures
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Structural Collaboration
with consumers
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‘For impact, speed is at least
as important as the weight you
can put behind it’
Stan Knoops – Unilever R&D
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@TOMDERUYCK
not Faking it
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not Doing everything
consumers ask
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not Having no strategy
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We need to make Consumers an
integral part of everything we do!
Mariken Kimmels – H.J. Heinz
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Challenge accepted?
@TOMDERUYCK
@TOMDERUYCK
#2
Activation of
internal stakehol-
ders to take rele-
vant action
#1
Consumer
collaboration
initiatives
#3
Inspiring and
empowering
employees at
all levels
#4
Leverage of
results & culture
externally
#5
Impact
measurement
Lead and
coordinated
by the Chief
Consumer
Officer
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Consumer
collaboration
initiatives
#1
@TOMDERUYCK
Reactive & proactive
#1
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Discovering new
opportunities
#1
@TOMDERUYCK
Bringing down the silos
#1
@TOMDERUYCK
Even the CFO will be happy!
#1
@TOMDERUYCK
Keeping
onGOing
GOing
#1
@TOMDERUYCK
#1
@TOMDERUYCK
Avoid a Collaboration Hangover! #1
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Ambassador Team
#1
@TOMDERUYCK
#2 Activation of
internal stakeholders
to take relevant
action
@TOMDERUYCK
#2
@TOMDERUYCK
#2
@TOMDERUYCK
Inspiring and
empowering
employees at
all levels
#3
@TOMDERUYCK
What if…?
#3
@TOMDERUYCK
Hig
h
Lo
w
Direct Indirect
L
evel in
the o
rganiz
ation
Relationship with consumers
#3
@TOMDERUYCK
Executives Management
Frontline Staff
#3
@TOMDERUYCK
Leverage of
results & culture
externally
#4
@TOMDERUYCK
#4
@TOMDERUYCK
Impact
measurement
#5
@TOMDERUYCK
Culture
#5
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Performance
Communication
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CHIEF
CONSUMER
OFFICER
Consumer Coach
People Engager
Ecosystem Builder
Action Hero
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Ready for a transformation?
linkedin.com/in/tomderuyck
@tomderuyck
tom@insites-consulting.com
Tom De Ruyck Managing Partner
& Head of Consumer Consulting Boards
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