the consumer behavior of millennials
Post on 12-Feb-2017
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The Consumer Behavior of Millennials
Presented by Alexandra James
Staples for Millennials
How Do They Behave?
● Brand loyal
● Not influenced by advertising
● Review blogs before making a purchase
● Value authenticity
● Their future spending habits won’t change
How Do They Behave?
● Want to engage with brands on social networks
● Use multiple tech devices
● Expect brands to give back to society
What Influences Them to Buy?
● Social Media
● Friends, Family, and Strangers
● Whether values of a company align with
their values
● Millennial targeting on social media
Important Brand Characteristics to Millennials
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