the creative economy the intersection of arts and business in our communities a project of the new...
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The Creative Economy
The Intersection of Arts and Business in Our Communities
A project of the New Hampshire Creative Communities Network
AgendaThe Creative Economy Toolkit 8:00 • Making It Work In Our Community
Panel Discussion 8:30• Intersection of Art and Business
Breakout Sessions 8:50• What is one thing we can do to move our work forward
Pitch Out 9:20
Purpose of Today
Why is the creative economy important?
Why should we invest in strengthening the creative
economy?
Defining the Creative Economy
Together, artists, cultural non-profits, and creative businesses produce and distribute cultural goods and services that
impact the economy by generating jobs, revenue and quality of life
New England Foundation for the Arts definition:
The Creative Economy
Businesses & Organizations
Places
People
Creative Cluster Creative Workforce
Creative Communities
Creative Clusters Businesses & Organizations
• Arenas• Cultural Centers• Performance Venues• Artist Studios• Artist-Owned Businesses• Technology Centers• Entrepreneurs• Business Incubators
Creative WorkforcePeople
Artists Creative Industry Workers Creative Problem Solving in Business
Creative CommunitiesPlaces
Creative Districts
Public Spaces
Parks
Walkable Streets
How The Creative Economy WorksCreators
• Artists• Designers• Writers• Engineers• Scientists
Consumers / Customers
• Performance Fees
• Visual Art Sales
• Creative Design Services
• Manufacturing
Supporters• Art
Commissions• Non-Profits• Government• Business
Creative Economy and JobsNew Hampshire
Over 4,500 arts related businesses with over 13,000 people employed (2012)
• Art Schools• Design, Publishing• Film, Radio, TV• Museums• Performing & Visual Arts
Creative Economy NH – Non-Profits
became $67 Million in local sales – retail, lodging, restaurants
We Have Put Together the Steps for Our Creative Economy
Data• Surveys• Research
Plans• Cultural• Economic
Development
Policies• % for arts• % for
culture
How Will We
GROW?
Local Creative Economy Successes
*Non profits only
How do we continue to build our Creative Communities?
Convene Stakeholders Build Partnerships Promote Successes
Keys To Success in Advancing the Creative Economy
Commitment
Education
Funding
Advancing our Creative Economy
Engage
Conversation
Policy Maker/ Advocate / Creative Industry
Portsmouth
Preservation• Identify and preserve and open spaces contributing
to unique character and cultural assets of Portsmouth
Space• Expand and support spaces for cultural activities
and events, including affordable space for artists, performances, meetings, storage
Youth• Engage young people in arts and cultural
opportunities in all aspects of their life, including educational, recreational, and social settings
Business • Engage businesses with the arts and cultural community
Marketing • Market Portsmouth as a business and cultural destination
Agency• Create an arts and culture agency to act on the
City's behalf on all matters related to arts and culture
Rochester
Heritage: • Highlight our unique heritage to inspire a sense of place and pride in the City of Rochester
Potential• Identify, strengthen, promote and broadcast
Rochester's cultural assets, infrastructure, and artistic treasures.
Community • Facilitate community involvement in the arts.
Commerce • Recognize the economic power of the arts and culture in Rochester.
Image• Invigorate Rochester with an emphasis on the
City's unique blend of old-fashioned charm and progressive vision.
ConcordCapacity
• Build capacity of Concord’s creative sector through strategies such as public and private funding for not-for-profits, information, networking, management assistance, and coordination.
Creative Climate• Develop a business and public policy climate that
encourages creativity with a public commitment to creative economic development that actively enables creative enterprises and individual artists.
Identity
• Define and promote a creative identity and brand for Concord, so residents, current and prospective employers, potential creative workers, and visitors understand Concord’s unique and authentic identity as a home and destination.
Downtown
• Develop and enhance downtown, implementing Main Street plans for upper-story residential, creative enterprises, special events, restaurants, shopping, streetscape and façade development that result in a vibrant, lively downtown with activity into the evenings and weekends.
Greater Concord
• Enhance neighborhoods and surrounding communities as walkable villages that encourage creative businesses, artist housing, cultural programming, parks and open space, and cultural attractions.
Grouping of Themes
Culture•Collaborative•Potential•Creative Climate
Business•Commerce•Downtown
Community
•Youth•Agency•Space•Capacity
Marketing
•Identity•Heritage•Image•Cultural Tourism
Monadnock Region – Keene / Peterborough / Jaffrey
Culture •
Business •
Community •
Marketing • Cultural Tourism - Task Force Already working on this with the Monadnock Travel Council
Advancing our Creative Economy
Engage
Monadnock Region – Keene / Peterborough / Jaffrey
Culture• Connect artists with artists, non-arts
community, entrepreneurial training, and city planners, to increase visibility of creative economy.
Business
• Create a recruitment and retention package, catered to each sector, showing the arts/culture offerings, to entice people to live/work/stay in this region.
Community
• Public art project – eg: mural = community involvement
• Young Audience Program = active participation
• Arts After Dark - social gatherings of artists and businesses
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