the creative sustainable opportunity

www.trinity-planning.be

The creative sustainable opportunity

GreenBusiness

ActivismDeny

PolicingComplying

Market is accelerator for change

Sustainability is innovation

These are old NY subway vessels jump starting new coral reefs

Wormpoop is the caviar of garden fertilisers, a current big box success in the US, inspired by waste streams and made out of 100% garbage

The land of efficiency

The land of effectiveness

Tap into the right side of the brain.Shift from “doing the thing right”, to let’s find “right things to do”,

Logic

Detail

Facts

Success

Present and past

Knowing

Feeling

Big picture

Imagination

Harmony

Present an future

Belief

Good news for creatives, entrepreneurs,thinkers, do’ers, developers, troublemakers, designers and storrytellers:This is the beginning of a new big creative challenge

Sustainability is all very nice, but I’m trying to run a business here (your boss)

How to build sustainable success? How to build profit in harmony with people and planet? How to make it accelerating synergies?

Profit

People

Planet

#1 First increase profitabilityRemake processes with the help of R’s

Reflect | Rebuild | Rethink | Reduce | Re-feed

Re-use | Recycle | Respect | React

Reduce waste = Reduce energy =

= Reducing CO2 =

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Reducing costs

#2Close the loops;Waste is uneconomical, it is a resource out of place

#3Ask yourself: how would nature solve this?

#4Challenge consumer conventions

#5Create cultural innovation

#6Provide bodies of knowledge and opinion

#7Don’t be green, be good!

#8Provide a flattering story

#9Connect your brand promise with a big societal challenge

#10Make it easyMake it part of life and routines

#11Make it fun

Thanks for your attention!

www.trinity-planning.be