the crowd funding revolution what it is and why it matters
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The Crowd Funding Revolution
What it is and Why it Matters
About me
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President + Co-Founder at FundableCrowd funding platform for small businesses.
Founder at IdeaBuyer.comOnline marketplace for intellectual property.
President + Founding Team at Startups.co400,000 Members, 20,000+ Active Accredited Investors
Eric Corl
Eric Corl | © 2013 Fundable.com
Our Company
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• Crowdfunding Platform for Businesses
• Funding at Scale
• 22 Employees
• ESPN for Startups
• Office Made for Entrepreneurs
Our Vision
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Quick Tour
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Quick Tour
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Quick Tour
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Quick Tour
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Why Is Entrepreneurship Important?
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- Pay 45% of All Private US Payroll- Create 90% of the new jobs in America- Create 4,000 new jobs on an average day- Hire 40% of high tech workers- Provide 55% of all jobs.
Important But Neglected
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Less than 1/3 of professional investments are at the seed stage.
Most companies cannot raise money from professional sources until they no longer need it.
Big delta in the impact small businesses have and the funding available to them.
Traditional Funding Options
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Friends & Family Venture CapitalAngel Investments Bank Loans
Eric Corl | © 2013 Fundable.com
Funding Options
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Friends & Family Venture CapitalAngel Investments Bank Loans
Eric Corl | © 2013 Fundable.com
$60bb
Funding Options
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Friends & Family Venture CapitalAngel Investments Bank Loans
Eric Corl | © 2013 Fundable.com
$60bb $20bb
Funding Options
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Friends & Family Venture CapitalAngel Investments Bank Loans
Eric Corl | © 2013 Fundable.com
$60bb $20bb $20bb
Funding Options
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Friends & Family Venture CapitalAngel Investments Bank Loans
Eric Corl | © 2013 Fundable.com
$60bb $20bb $20bb $14bb
Friends & Family
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Friends & Family
Eric Corl | © 2013 Fundable.com
Pro’s Con’s
Quick to attain Potential Losses
Typically hands off Strained Relationships
Angel Investments
17Eric Corl | © 2013 Fundable.com
Pro’s Con’s
Larger Checks Business Involvement
Sophistication Answering to Someone
Additional Value 90-120 Day Close
91 out of Every 10,000 co’s
Venture Capital
18Eric Corl | © 2013 Fundable.com
Pro’s Con’s
Large Checks Lost Control
Inside Baseball Heavy Dilution
Earning Handcuffs
4 out of Every 10,000 co’s
Industry Limited
Rarely Seed Stage
Bank Loans
19Eric Corl | © 2013 Fundable.com
Pro’s Con’s
No Dilution Debt Service Costs
Quick Closing Personally Guaranteed
Rare for Startups
Brick & Mortar Centric
Funding Options
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Friends & Family Venture CapitalAngel Investments Bank Loans
Eric Corl | © 2013 Fundable.com
$60bb
57%$17k
$20bb
.0091%$230k
$22bb
.0004%$800k
$14bb
.016%$145k
Why Are They So Low?
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• Geographically & Industry Limited
• Impersonal, Weighted Risk
• Biggest – Restrictions on the Public
Biggest Issue
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• It is illegal for the average person to invest in a private company.
• Prohibited by SEC restrictions.
• Millions of Potential Investors Cannot Invest
How Is This Changing?
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• Advent of Crowdfunding
• The Passage of the JOBS Act
• Re-Introducing the consumer into the funding process.
What is Crowdfunding?
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crowd funding -
Eric Corl | © 2013 Fundable.com
the practice of funding a project or venture by raising money from a number of people, typically via the Internet.
Crowdfunding
25Eric Corl | © 2013 Fundable.com
Pro’s Con’s
Validate Your Business Competitor Exposure
Build Traction
Build Social Proof
Publicity
Gain Investor Interest
No Dilution
Crowd Funding Now
$1.4 BB2011
26Eric Corl | © 2013 Fundable.com
2012
$2.8 BB
Types of Crowdfunding
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Rewards Equity
• Offer pre-orders• Typically raising < $50k• Anyone can back you• No equity dilution
• Offer equity stake in company• Typically raising $50k to $10MM• Accredited investors only.• Must issue stock in company.
The History
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History
The Internet
The Legislation
Eric Corl | © 2013 Fundable.com
The JOBS Act
29Eric Corl | © 2013 Fundable.com
Jumpstart Our Small Business Act
Signed into law April 2012 ("the crowdfunding act“)
Aims to decrease barriers to entry for startups
Passed 73-26 in the SenatePassed 380-41 in the House
Two Main Impacts
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1. It Removes the Ban on General Solicitation
2. It Gives Most Americans the right to invest in private companies.
Eric Corl | © 2013 Fundable.com
General Solicitation
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Before: Pitching equity raises could only be done privately to accredited investors or within entrepreneurs' personal, private networks
After:General solicitation of equity raises is permitted.
Effect:Entrepreneurs visible to thousands more investorsMore investment opportunities for everyoneAnyone can own a piece of a company and diversify how they invest
Eric Corl | © 2013 Fundable.com
Accredited Investors
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Fact:3.4mm N. Americans = accredited investors in 2010
Approximately 233.7mm N. Americans = accredited investors after JOBS Act
Eric Corl | © 2013 Fundable.com
The #’s In Perspective
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Americans Gambled Over $550 Billion Last Year
American Public Has a Net Worth of $50 Trillion+
What It Does
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Will Democratize Funding for Entrepreneurs
Open Up Trillions In New Funding
Will Bridge the Funding Delta
Eric Corl | © 2013 Fundable.com
How It Impacts You
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Helps more great companies get started and grow, regardless of where they are based.
States Like WV will have a competitive advantage.
Examples of CrowdfundingCompanies Raised Time
Fleksy $900,000 3 Months
Training Mask $20,162 30 Days
3D-Vision $24,878 30 Days
Seeds $25,000 60 Days
36Eric Corl | © 2013 Fundable.com
Fleksy
37Eric Corl | © 2013 Fundable.com
• Problem• Solution• Market Size• Traction• Team
BodBot
38Eric Corl | © 2013 Fundable.com
• Problem• Solution• Market Size• Traction• Team
Start Crowdfunding
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- Elevator Pitch & Description
- Funding Goal
- Compelling Rewards
- Profile Visuals
Marketing
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- Friends & Family
- Community
- Industry Bloggers & Journalists
- Social Media Networks
It Isn’t Just About Funding
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- Market Validation
- Meet Potential Partners
- Invaluable Press
- Social Proof
- Meet Potential Investors
Resources
42Eric Corl | © 2013 Fundable.com
Eric@Fundable.comLinkedIn: Linkedin.com/in/ericcorlTwitter: @ericcorl
2012 Funding ReviewJOBS Act Infographic
Recommended Reading
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How to Write the Perfect Email Pitch
What Are Investors Looking For?
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