the cultural creative collaborative city.pdf

The Cultural / Creative / Collaborative

City Greg Richards

Tilburg University

g.w.richards@uvt.nl

Culture has become a major force for urban regeneration

…..raising challenges of serial reproduction of culture

...and the serial reproduction of cultural tourism?

More attention being paid to intangible culture and creativity 1) An attraction factor in itself 2) A basis for innovation 3) A resource for communities and increased quality of life

Cool places that are hot…..

The development of the cultural economy Form of capital

Relational Creative/ symbolic Cultural

Patronage Creative industries Co-creation Economic base

Culture 1.0

Culture 2.0

Culture 3.0

Cultural Creative Relational

• Shift to intangible assets, symbolic economy

• Lifestyle, life strategies

• Everyday life becomes a source of creativity

Forms of capital

The place to be with others who share similar lifestyles, ideas, passions…

Eventful cities, Field configurating events

Field configuring events Survey of 34,000 young travellers in 2012: 50% spent time in major cities, 25% in smaller cities 30% had friends living in destination city 52% visiting the city for a special event had friends there

Creative networks are increasingly important Design networks in Barcelona (Rovira 2011)

Important elements of the new relationality

Networks

Creative spaces

Co-ordinating mechanisms

Being there: In the right place, at the right time, with the right people

City Making

Relational tourism

Cultural tourism

Creative tourism

Distinction Cultural capital CULTURE Symbolic capital Branding Individual skill/talent CREATIVITY Collective knowledge Networks COLLABORATION Holistic thinking Co-creation Involving all aspects of the city

Implications for destinations

• The attraction of mobile populations as a general strategy

• The recognition of links between people as important source of attraction

• Thinking about relationships as a source of value(s)

• Rethinking the existing boundaries between tourism, leisure and everyday life

More information

Greg Richards home page on academia.edu

http://independent.academia.edu/gregrichards