the customer's online journey
Post on 05-Apr-2017
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The Customer's Online Journey
www.meetup.com/the-tech-biz
P R E S E N T E D B Y :
E L I S H A K R A M E R
Table of Contents
Think like a Rockstar
Think like a Screenwriter
Think like a Salesman
Part I: Getting your head straight
Buy a strawberry plant
Invest in profile pics
Part III: Throwing Leads into the top of the Funnel
Part II: 2 More Prerequisites:
Part IV: Building Trust and Nurturing Leads
Part V: Listening Digitally (i.e. Measurement Tools)
From Where?
How to invest wisely
Think like a Screenwriter
LEARN MORE
Almost every movie follows the same 15-beats structure.
READ BOOK SUMMARY
Think like a Salesman
Written in 1947. Still relevant.
My favorite salespeople
TONY ROBBINS
JAY ABRAHAM
LES BROWN
How and why mint.com built a 20k email list before launching
READ MORE HERE
a) We wanted to have a lot of personal finance people aware of us for trust reasons, the longer you know about something likely the more you’ll trust it.
b) Sponsor. We found smaller bloggers with passionate readersand sponsored their blog for periods at a time. Great relationship builder with influential writers.
c) We tracked all the cost / conversion to see which keywords, sites, methods were the most effective. Make sure you do this ALL THE TIME so you are not burning money if you are a start- up.
Get your photographer friend to take photos of you, and spread the best ones across your Social profiles (+Gmail)
OR ASK HANNA
Helpful Tip: Buy a Strawberry plant (cuz it's all about patience)
STEVEN'S SELLING
For Content Ideas and researching which Social Platforms your audience is on
CHECK OUT BUZZSUMO
Question #2: When I search like my target audience, which sites on the first page of results can I collaborate with or advertise on?
How to see the stats on any website (helpful for analyzing competitors or potential partners) CHECK OUT SIMILARWEB
People that visited just one page and left
"Lead with generosity, follow up with care" - Keith Ferrazi, author of 'Never Eat Alone'
Q: What should the first brand interaction be like?
Automated Emails
TRY AWEBERTest to make sure your emails are landing in the user's "Primary" tab
Upload up to 3,000 email contacts per account via LinkedIn.
LEARN MORE LINKEDIN HACKS
Do you have a refferal policy set up for your message or brand?
For example, when Facebook or LinkedIn tempt you to invite your entire email list on sign-up.
Retarget your sites visitors anywhere on the web.
CHECK OUT ADROLL
Get a feel for your audience by understanding which links they're clicking on.
CHECK OUT CLKIMUse a branded shortener plus link retargeting
Google Analytics Chrome Extension
CHECK IT OUT HERE
Source / Medium Tab in Google Analytics
READ MORE HERE
www.hallandkythes.com
C O M M E N T O N M E E T U P
Thank you, Come again.
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