the day after (the 2016 election)

The Day After (the 2016 Election)Giovanni Rodriguez | The Silicon Valley Story Lab

SF StateNovember 9, 2016

The Silicon Valley Story Lab �

Why I’m here

@giorodriguez The Silicon Valley Story Lab �

I advise organizations on cross-cultural communication strategies, and I had a role in the 2012 election. During the 2016 election, I participated mostly as a “student” of the campaigns.

Agenda for today

@giorodriguez The Silicon Valley Story Lab �

Agenda for today

#wtf

@giorodriguez The Silicon Valley Story Lab �

Agenda for today

#wth

@giorodriguez The Silicon Valley Story Lab �

Agenda for today

#wth (well, that happened!)

@giorodriguez The Silicon Valley Story Lab �

Agenda for today

What can we learn from this election that will help us both as professionals and human beings?

@giorodriguez The Silicon Valley Story Lab �

The Silicon Valley Story Lab �

things that changed

@giorodriguez

The Silicon Valley Story Lab �@giorodriguez

i. Content

It used to be about paid and earned media. This election was more about earned and owned media.

The Silicon Valley Story Lab �@giorodriguez

i. Content

It used to be about paid and earned media. This election was more about earned and owned media. We’ve entered the age of “big content.”

The Silicon Valley Story Lab �@giorodriguez

i. Content

It used to be about paid and earned media. This election was more about earned and owned media. We’ve entered the age of big content.

The Silicon Valley Story Lab �@giorodriguez

i. Content

It used to be about paid and earned media. This election was more about earned and owned media. We’ve entered the age of big content.

The Silicon Valley Story Lab �@giorodriguez

i. Content

It used to be about paid and earned media. This election was more about earned and owned media. We’ve entered the age of big content.

The Silicon Valley Story Lab �@giorodriguez

ii. Data

Big content today trumps big data, despite our obsession/addiction to the latter. But not everyone got the story wrong.

@giorodriguez The Silicon Valley Story Lab �

Nate Silver71.4%

@giorodriguez The Silicon Valley Story Lab �

Nate Silver71.4%

Nate Cohn85%

@giorodriguez The Silicon Valley Story Lab �

Nate Silver71.4%

Nate Cohn85%

Sam Wang99.9%

@giorodriguez The Silicon Valley Story Lab �

100% wrong

@giorodriguez The Silicon Valley Story Lab �

The Silicon Valley Story Lab �@giorodriguez

iii. Groundgame

Big data can help with the groundgame -- i.e., getting out the vote -- but the parties have caught up with one another … with a partner strategy.

The Silicon Valley Story Lab �@giorodriguez

iii. Groundgame

Big data can help with the groundgame -- i.e., getting out the vote -- but the parties have caught up with one another.

2012: Obama’s Cave

The Silicon Valley Story Lab �@giorodriguez

The Silicon Valley Story Lab �@giorodriguez

iii. Groundgame

Big data can help with the groundgame -- i.e., getting out the vote -- but the parties have caught up with one another.

2012: Romney’s ORCA

The Silicon Valley Story Lab �@giorodriguez

The Silicon Valley Story Lab �@giorodriguez

iii. Groundgame

Big data can help with the groundgame -- i.e., getting out the vote -- but the parties have caught up with one another.

2012: Romney’s ORCA

2016: RNC lends a hand The Silicon Valley Story Lab �

The Silicon Valley Story Lab �@giorodriguez

iv. Demographics

The long-term challenge for America is inclusion (gender, race, ethnicity, creed, age). But with the wane of the labor movement, a key constituency of the Democratic Party may have been left behind.

@giorodriguez The Silicon Valley Story Lab �

The Silicon Valley Story Lab �@giorodriguez

iv. Demographics

The long-term trend may be toward inclusion. But with the wane of the labor movement, a key constituency of the Democratic Party may have been left behind. Ask: where do people live?

The Silicon Valley Story Lab �@giorodriguez

The Silicon Valley Story Lab �@giorodriguez

iv. Demographics

The long-term trend may be toward inclusion. But with the wane of the labor movement, a key constituency of the Democratic Party may have been left behind. Ask: where do people live?

The Silicon Valley Story Lab �

The Silicon Valley Story Lab �@giorodriguez

iv. Demographics

The long-term trend may be toward inclusion. But with the wane of the labor movement, a key constituency of the Democratic Party may have been left behind. Ask: where do people live?

The Silicon Valley Story Lab �@giorodriguez The Silicon Valley Story Lab �

The other “forgottens”?

The Silicon Valley Story Lab �@giorodriguez

v. The early vote

More people than ever voted early in the election. How did this play in the age of big content?

The Silicon Valley Story Lab �@giorodriguez

v. The early vote

The long-term trend may be toward inclusion. But with the wane of the labor movement, a key constituency of the Democratic Party may have been left behind.

The Silicon Valley Story Lab �The Silicon Valley Story Lab �The Silicon Valley Story Lab �@giorodriguez

The Silicon Valley Story Lab �@giorodriguez

v. The early vote

The long-term trend may be toward inclusion. But with the wane of the labor movement, a key constituency of the Democratic Party may have been left behind.

The Silicon Valley Story Lab �The Silicon Valley Story Lab �@giorodriguez

The Silicon Valley Story Lab �@giorodriguez

v. The early vote

The long-term trend may be toward inclusion. But with the wane of the labor movement, a key constituency of the Democratic Party may have been left behind.

The Silicon Valley Story Lab �@giorodriguez

The Silicon Valley Story Lab �@giorodriguez

closing thoughts

The Silicon Valley Story Lab �@giorodriguez

One

The need for Americans to go beyond the reconciliation of gender, race, ethnicity, creed, and age. The next reconciliation is around class.

The Silicon Valley Story Lab �@giorodriguez

Two

The need to develop a common story. That, in fact may be most uncommon: unique, exemplary, exceptional at a time when class division is a global challenge.

The Silicon Valley Story Lab �@giorodriguez

Three

The need for communications professionals to examine not just the efficacy of their tools, but their ethical application as well.

The Day After (the 2016 Election)Giovanni Rodriguez | The Silicon Valley Story Lab

SF StateNovember 9, 2016

The Silicon Valley Story Lab �