the dentsu way

The

DentsuWayDecember 1st, 2011

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DENTSU NETWORK GLOBALToday, Dentsu operates in 94 countries on behalf of more than 6,000 clients. We are the fastest-growing network in the western hemisphere, and around the world.

TRADITIONAL HOLDING COMPANY

Holding Company

Shareholder

Galaxy of Agencies

CLIENT

Lead Agency

The Network

DENTSU’S MODEL

1) Attract the Best Talent

2) Inspire ‘Good Innovation’

3) ‘Cross Switch’Integrated Communication

Design

1) Attract the Best Talent

2) ‘Good Innovation’

ENTREPRENEURSHIP

IDEAS TECHNOLOGY

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[+ Value]

Brand

[+ Interaction]

Consumer

EVERYTHING IS CHANGING

Social Media Is A Dialog

Steer the Conversation

Listen

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ly.mpg

‘Reach & Frequency’

+

‘Depth & Relevance’

3) Integrated Communication Design

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MB.mpg

[Source: Mary Meeker Web 2.0 ’11]

Inn

ovati

on

Time

How Will Mobile

Evolve In The

Future?

Mobile Is Still Early

THOUGHT LEADERSHIP

Digital Couponing PlaybookSocial Commerce PlaybookMobile Marketing PlaybookSocial Marketing Playbook

http://blog.360i.com

THANK YOU