the digital landscape now and next; a speech for rightmove

The digital landscape,

now and next

@jamesdearsley

James Dearsley

Founder of The Digital Marketing Bureau

A survey of 2,100 people

21% offered without seeing the house in person

This increased to 30% if they were a millennial

Over 50% of all offers on houses priced over $750,000

http://247wallst.com/housing/2015/09/18/1-in-5-people-make-purchase-offer-without-seeing-house/

77% of all

usage of

“mobile”

devices is

done from

home or

work where

regular

computers

are available

66% of all emails are

now opened on mobile

devices

34% of adults use

their smartphone

within five minutes of

waking up (compared

to 49% of millenials)

Source: http://www.theguardian.com/technology/2015/aug/06/smartphones-most-popular-way-to-browse-internet-ofcom

Over 70% of

adults now

have a

smartphone,

up from 39%

in 2012.

Averaging

nearly 2hrs

of activity

per day

More Google searches

take place on mobile

devices than on

computers in 10

countries including the

US and Japan

11.3% of people now

search exclusively

through their mobile

device

Source - http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/

“We wanted the viewer to be as dumb as possible and as cheap as possible because we basically wanted to open VR for everyone”

Thank you

@jamesdearsley

James Dearsley

Founder of The Digital Marketing Bureau