the digital storyteller's journey: how to mythologize your story

T H E D I G I T A L S T O R Y T E L L E R ’ S J O U R N E YJ O R D A N B O W E R

HIMALAYAN MOUNTAINS Eastern Nepal

Utopia means “NO-PLACE”.

“We shape OUR TO0LS and thereafter our tools SHAPE US.”

MARSHALL MCLUHAN

What is CREATIVITY?

CREATIVITY is:

DESIRE EXPECTANCY IMAGINATION

Our DESIRES

Our IMAGINATIONSOur EXPECTATIONS

are revealed through OUR STORIES.

OUR LIFE is our paramount creative project.

What are we SEARCHING for?

“What we’re seeking…is to FEEL THE RAPTURE of being alive…

…Myths are clues to the SPIRITUAL POTENTIALITIES of human life.”

JOSEPH CAMPBELL

JOSEPH CAMPBELL

Mythology is the eternal process of LEARNING TO BE HUMAN.

Just as innovation is the process of RE-IMAGINING TECHNOLOGY…

…DIGITAL STORYTELLING is the process of re-imagining mythology.

How does the world look through OUR DEVICES?

Marshall McLuhan’s Tetrad of Media Effects

Our healing comes through separating the IMAGINARY from the IMAGINAL.

Temple of Asclepius, Epidaurus

How do you MYTHOLOGIZE your story?

Engage audiences through SOLUTIONS-ORIENTED STORYTELLING.

Build stories that reflect the JOURNEY OF THE GROUP.

Find your story’s EMOTIONAL HEART.

Think of your story as THE WAY YOU TELL YOUR STORY.

H O W T O M Y T H O L O G I Z E Y O U R S T O R Y

D I S C O V E R Y A R T I C U L A T I O N I N T E G R A T I O N

What does your story represent?

What is the ideal relationship of

story, storyteller and audience?

Which strategic choices further your narrative?

T H E D I G I T A L S T O R Y T E L L E R ’ S J O U R N E Y

T H E W E B I S : LONELY ISOLATED DISLOCATED DISEMBODIED NARCISSITIC

COUNTER THE EFFECTS OF THE MEDIA

All mythic stories are about the search for a HAPPY FAMILY.

REMEMBER THE HUMAN LONGING:

G E T I N T O U C H : www.jordanbower.com

@jordan__bower