the double-edge sword of mobile broadband and how to use it

This document is offered compliments of BSP Media Group. www.bspmediagroup.com

The Double-edge Sword of Mobile Broadband How to use it in your favor

14th November 2013

(Evolution)

(Mobile Evolution)

(Subscriber Growth)

(Revenues Continue To Grow)

(Broadband and LTE Growth)

(3G and LTE Penetration Growth)

(Smartphone Sales/Penetration Growth)

(Data Growth by Application)

(Typical Smart-Phone Usage Per Day - UK )

(Smartphone Usage USA)

(The African Perspective)

Source: TheRoyceFunds Insights

(LTE in Africa) Commercial Launches

6 In Africa

• Angola

• Mauritiius

• Namibia

• South Africa

• Tanzania (in progress)

(LTE in Africa) Commercial Launches

(Capital Investment)

(Declining ARPU)

• How does the Operator remain relevant?

• Is it enough for MNOs just to enable the data channel?

• The perceived value of the MNO’s services is falling

(The Rise of the OTT Challenges)

• In the SmartPhone world, the App Store & Social Media are grabbing the attention of Smartphone users

• The Operator Brand/Relationship is being diluted.

(The Rise of the OTT Challenges)

• Is it all Doom and Gloom?

• How do we manage the double edged sword?

• How do we compete in an OTT and App enabled world?

• How does the Operator remain relevant?

• A Dumb Pipe and Data Channel?

• How do we grow the business?

(Answers)

(Double Edged Answer)

(Top 10 Global Brands)

(90th - 100th Top Brands)

(Branding)

(Evolution of an Operator)

(Technology)

(Voice & SMS Usage & Growth)

(Messaging Revenue Growth)

(Messaging Revenue By Region)

(Messaging Revenue Growth By Type)

(SMS Traffic Growth)

(Technology)

Reduce costs to increase gross margins

Increase and optimise quality of service to strengthen the brand identity

Protect and Engage subscribers and enterprises to create stickiness and brand loyalty

Evolve core services to differentiate and strengthen the brand

Think outside of the box

(Technology)

(VAS Consolidation & Cloud Computing To Reduce Costs)

(Case Study)

(Diameter Signaling Control for QoS)

(Filtering and Control for Increased Security)

(Smart Calls & Messaging to Evolve Core Services)

(The Next Step)

RICHARD CHOI richard.choi@jinnysoftware.com

(www.jinnysoftware.com)

Jinny Software Ltd., 29 North Anne Street, Dublin 7, Ireland. Tel: +353 1 887 2626 Fax: +353 1 887 2692 Email: info@jinnysoftware.com Web: www.jinnysoftware.com

the double-edge sword of mobile broadband and how to use it

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