the enterprise-utah's business journal

Volume 41, Number 7

UTAH’S BUSINESS JOURNAL$1.44Sept. 12-18, 2011www.slenterprise.com

THIS WEEK

• Calendar •See page 16.

• Industry Briefs •Begin on page 6.

Eye CareBegins on page 11.

D.A. Davidsonopens

investmentbankingoffice

New branch is located indowntown Salt Lake.

See page 3.

S p e c i a lFFoocuscusR e p ort

New Draper buildingto become home to Hoopes Vision

Ten years after 9-11,industry experts sayuncertainty remains

Artist's rendering of the new Hoopes Vision building, to which the eye surgery center will relocate next summer.

The new Planet Fitness facilities will be owned by a Logan firm that operates five other locations in Utah and Idaho.

By Barbara RattleThe Enterprise Ground is scheduled to be broken in early October for a 58,000 square foot building that will be two-thirds occupied by an expanding Hoopes Vision, now based in Sandy. PEG Development, Orem, will develop the three-story structure, to be located at 11874 S. State St. Beecher Walker Architects has designed the structure, which will be built by

GP Construction. The building should take about 10 months to complete, said Robert Schmidt, PEG’s director of development. Hoopes Vision will occupy the first two floors of the new building; the third level will be available for lease. Lease rates for the third level have not yet been determined. Tricia Thomson, adminis-trator at Hoopes Vision, said the Draper facility will serve to

Logan-based Chem-Dry parentsold to private equity firm

Planet Fitness to open gymsin Orem, SLC on November 1

Logan-based Harris Research Inc., parent company to the Chem-Dry chain of carpet and uphol-stery cleaning franchise, has been sold by The Home Depot Inc. to Chicago-based Baird Capital Partners, the U.S.-based buyout fund of Baird Private Equity. Chem-Dry brand is the world’s largest provider of car-pet and upholstery cleaning ser-vices, with approximately 4,000 franchises worldwide. Chem-Dry will continue its lead generation program with The Home Depot. Another business unit of Harris Research, N-Hance — a wood cabinet and flooring renewal ser-vice — has more than 200 fran-chises. N-Hance is part of The Home Depot’s kitchen renova-tions offering and will continue to be available through The Home Depot retail locations in the United

States and Canada, as well as directly to consumers. “We are excited to partner with Harris Research and to con-tinue building on its successful franchise model, the strength of its brands and the partnership with The Home Depot,” said Randy Mehl, a Baird partner who will join Harris Research’s board of directors. “Harris has an impres-sive history of product develop-ment and world class technology and we believe our operating tal-ent and global resources will help support the company’s growth.” “We are looking ahead to new opportunities that build on our solid foundation of innova-

By Brad FullmerThe Enterprise Logan-based Planet Fitness Intermountain will open two new Planet Fitness gyms Nov. 1 along the Wasatch Front, according to managing partner Keith Larsen. The first tenant improvement project is a $1.6 million, 21,000 square foot facility at 157 N. State in Orem; the other is a $1.5 mil-lion, 18,000 square foot project in the Canyon Rim Shopping Center at 3175 E. 3300 S. in Salt Lake

City. Planet Fitness Intermountain (PFI) operates five other Planet Fitness gyms in Utah and Idaho, in addition to two large health clubs – the 100,000 square foot Apple Fitness Center in Idaho Falls and the 130,000 square foot Sports Academy and Racquet Club in Logan. Larsen said the new gyms will increase the company’s bot-tom line by between 20 and 30

By Brad FullmerThe Enterprise The 10-year anniversary of the Sept. 11, 2001 attacks on New York City’s World Trade Center and the Pentagon in Washington, D.C., have sparked intense feel-ings nationwide, with most people able to recall exactly where they were when they first got word of the devastating terrorism that occurred on U.S. soil and claimed some 3,000 lives. From a business perspec-tive 10 years ago, the nation was already sliding into an economic recession; the aftermath of 9-11 only hastened what ultimately would have happened anyway, according to local economists and business association leaders. Ten years later, the U.S. finds itself in the throes of a crippling

economic recession, a perfect storm of ongoing Middle East wars, a stagnant housing mar-ket, high unemployment rates and ineffective federal government leadership. In Utah, the past decade has been marked by drastic economic ebbs and tides. From 2005-07, most business sectors were boom-ing; once the real estate bubble burst and the bottom fell out of the housing market, the last three years have been paralyzing for many. The question seemingly on everyone’s mind is, are we better off now economically than we were a decade ago? Or are even more troubling times still ahead? “There is a lot of uncer-tainty with the economy,” said

see HOOPES page 5

see FITNESS page 5see CHEM-DRY page 5

see 9-11 page 2

Rich Thorn, president/CEO of the Associated General Contractors of Utah. “We’re coming off three consecutive tough years [in con-struction], and I don’t think the next two years will be much bet-ter, but there are signs of things turning around in some sectors. Congress has to make key deci-sions and play nicely. We can’t hear the continued rhetoric on things like raising the debt ceiling — it has a negative impact on the economy.” Construction is one of sev-eral key markets that help define the state of any economy. Other key segments include banking, trucking, retail and manufactur-ing, among others. Local execu-tives from those markets remem-ber 9-11 well, and the impact of that day. “The past 10 years is a case study in extremes,” said Howard Headlee, president of the Utah Bankers Association. “We’ve gone from the best of times to the worst of times economically, and unfortunately, in the up years, a lot of people knew that something was wrong, they just couldn’t put their finger on it.” Headlee, who has been at his current post for 15 years, said the banking industry as a whole was prepared for the aftermath. “The biggest reaction I saw locally was savvy business pro-fessionals, the effort and empha-sis on, ‘OK, what would I do, how would our business fare?’ We began in earnest in the bank-ing industry to organize ourselves with other major industries — utilities, construction — to have a sophisticated interrelationship in case of any kind of future disaster, terrorist or natural disaster. We are better prepared to deal with the disruption. More and more busi-nesses are taking time to focus on that. Economically, the economic cost of these types of disruptions can be enormous.” Security was perhaps the big-gest concern among all economic sectors. “The biggest change I see

ongoing is the nation’s security issue,” said Tom Bingham, presi-dent of the Utah Manufacturers Association. “You used to walk into a manufacturing plant with no concerns. Now someone needs to escort you. It’s hard to evaluate how effective it is, but everyone has a heightened state of secu-rity, particularly in areas that may involve government contracts or other sensitive things.” “There weren’t any many major changes, other than a renewed concern about travel and greater airline security,” said Jeff Thredgold, chief economist for Zions Bank. “I remember the way it impacted the industry,” said Thorn. “The construction industry had to step up to help enhance security systems. 9-11 changed how we do business, especially in how buildings are built, the amount of security required. There is a lot more thought into the structural component of buildings, for the building itself and the people who inhabit those buildings. We cher-ish and value our freedoms, but people are willing to give up some individual freedoms for the sake of protection of people.”

Moving Forward In 2001, Utah had an overall unemployment rate of 4.8 per-cent; currently, it’s at 7.5 percent, according to the U.S. Department of Labor. According to Mark Knold, chief economist for the Utah Department of Workforce Services, that number is primarily the result of the residential hous-ing crash. “In terms of what we lost, we have not gathered it back,” said Knold. “We lost around 80,000 jobs, plus we did not create 20,000 jobs we didn’t create for new entrees into the labor force,” said Knold. “We’re anticipating job growth as we move into 2012, but not at a level that we feel comfort-able with in terms of making a dent in what we lost. That won’t happen in 2012.” Construction unemployment remains a major concern; it’s at roughly 18 percent currently, said Thorn. He believes that will stay the same until the residential hous-ing market rebounds. “It will likely be several years,” said Thorn. “There is still a lot of inventory, still foreclo-sures. The residential market is a big driver in what happens in the commercial field.”

2 The Enterprise Sept. 12-18, 2011

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Study: SL home inventory remains in balance Job growth and posi-tive signs in the housing mar-ket indicate potential improve-ment in 2011 in the greater Salt Lake area, according to a recent report by Metrostudy, a national housing data and consulting firm that maintains the most extensive primary database on residential construction in the U.S. housing market. “While the economy contin-ues to struggle in many markets across the country, the Greater

Salt Lake economy remains one of the strongest in terms of job growth,” said Eric Allen, director of Metrostudy’s Greater Salt Lake division. Annual new home starts for the Greater Salt Lake market totaled 4,339 as of the second quarter, which is a 12.3 percent decrease compared to the 5,306 at this time last year. “Now that the expiration of the tax credit is nearly a year behind us, it is not surprising that new home starts

remain low,” said Allen. “The market should be reaching bottom again, in terms of production, and should start to see slight increases as we move forward.” There have been a total of 5,081 new homes closed over the past 12 months, which is also a decrease of 17.8 percent compared to last year’s pace. “While annual closings did not experience the same increase as starts during 2009-2010, they have remained above starts, which has helped new home inventory remain in balance,” Allen said. New home inventory for detached product in the Greater Salt Lake market has increased for the past three quarters to 2,000, a 6.7-month supply. Finished vacant home inventory has decreased every quarter since the peak in the fourth quarter of 2007, when there were 2,988 finished homes to a current total of only 615, only a 2.1-month supply. “Home buyer activity has improved when compared to last year at this time,” said Allen. “This trend indicates homebuild-ing may improve earlier rather than later, leading us to believe that 2011 should improve at least slightly over 2010.”

The EnterpriseSept. 12-18, 2011 3

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D.A. Davidson opens investment bankingoffice in downtown Salt Lake City D.A. Davidson & Co., a Montana-based full service finan-cial services firm, has expanded its investment banking division and opened a new office in Salt Lake City. The Salt Lake City office will be led by Daren Shaw, man-aging director of investment banking at D.A. Davidson & Co. Shaw is being joined by Samuel Orme, principal, and Geoffrey Loos, associate, both of whom have relocated to the Salt Lake City office from D.A. Davidson’s Portland, Ore. branch. “Utah is a key market for D.A. Davidson & Co., and we are excited to have three experienced bankers to open the new office,” said Brad Gevurtz, head of invest-

ment banking for D.A. Davidson & Co. “Utah’s pro-business and entrepreneurial climate will con-tinue to foster companies’ needs to raise capital and pursue merger and acquisition strategies. “D.A. Davidson has worked with a number of Utah’s lead-ing public and private compa-nies over the past decade, such as EnergySolutions, Zions Bancorporation, Franklin Covey, Altiris, Grant Victor, TimeShareWare, Sorenson BioScience and MITY Enterprises. We are eager to further expand our presence and deal flow in Utah. By having a stand-alone, fully staffed investment banking office in Salt Lake City, D.A. Davidson will be better positioned to offer

quality professional services to Utah companies, which we believe have been under-served from the lack of investment banking firms in the region.” Founded in 1935, D.A. Davidson & Co. holds $23 billion in client assets under management and serves clients nationwide from offices in 16 states. D.A. Davidson’s Investment Banking Group, headquartered in Portland, provides full-service underwriting and advisory services for mid-size and growing companies, includ-ing public offerings, mergers and acquisitions and private place-ments. The Salt Lake City office is located at 175 S. Main St., Suite 850.

Meal manufacturer to move HQ to Salt Lake City Wise Co., a Centerville-based manufacturer of ready-made, freeze-dried and dehydrated meals for outdoor use and emergency preparedness, is moving its headquarters to Salt Lake City. The firm, founded in November 2008, has leased 10,000 square feet at 3676 W. California Ave., and should take occupancy of the space by Oct. 1, said president and CEO Brian Neville. Some sales and marketing personnel will remain in Centerville, but

the majority of the team, as well as corporate headquarters, will move to the new Salt Lake City location. Neville said business is doing well and the company wanted to be based nearer its 40,000 square foot manufacturing facility, which is situated just of the Bangerter Highway. Neville said Wise Co. employs about 80 people. Wise-brand products can be found at retailers such as Cabela’s

and Sportsmans Warehouse as well as at hundreds of wholesale locations nationwide, Neville said. The firm also manufactures products for others, including Logan-based Camp Chef. Neville said roughly 70 percent of the Wise Co.’s business involves emergency preparedness products. The remainder is geared toward outdoor use. All the company’s products come in either pouches (canned products can lose their nutritive value) or flip-top buckets (which are durable and water-resistant.) Wise Co. leased its new location with the assistance of Travis Healey and Tom Freeman of Commerce Real Estate Solutions.

Fledgling Park City law firmto open North Salt Lake office Not yet a year old, a Park City-based intellectual property law firm is preparing to launch a Salt Lake area office. Maschoff Gilmore & Israelsen, founded in January by three attorneys who formerly were shareholders at Workman Nydegger in Salt Lake City, has leased roughly 3,500 square feet at 1010 N. 500 E., North Salt Lake, and should take occupancy of the space around Oct. 1, said Eric Maschoff, one of the firm’s founders. The office initially will be staffed by seven attorneys and five or six staff. The Park City office is of a similar size. “We’re growing a little bit faster than we anticipated,” Maschoff said. “We wanted to have a Salt Lake presence eventually; it just happened a little quicker than we thought.” The firm’s success is the result of a confluence of events, Maschoff said. “We had a very good core set of clients that came with us, all of whom are continuing along their path in the IP area, so we’re kind of growing along with them,” he said. “We’ve also been quite successful in securing some new clients over the past eight months. Insofar as we are in a lower cost of living area, we have attractive

billing rates as opposed to the coastal firms. Clients are much more sensitive to costs and we have an advantage in that respect. We also have a really good team.” Within six months, the firm will likely add two more attorneys — either recent law graduates or lawyers already in practice — to keep pace with the workload. Richard Gilmore and R. Burns Israelsen are the other founding partners. The firm leased its North Salt Lake space with the assistance of Chris Falk of NAI West.

4 Sept. 12-18, 2011The Enterprise

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percent once they get up and run-ning. “We’re currently doing about $12 million a year in annual rev-enues company-wide and the new gyms will do between $1 mil-lion and $2 million a year,” said Larsen, adding that PFI has been thriving during the economic recession. “We’ve had our best years over the past two or three years,” he said. “Exercise is a great stress relief, and we have a product that is $10 a month, which is a great deal for people during tough eco-nomic times.” Larsen said Planet Fitness offers a nominal entry fee to join, and requires no contract commit-ment from its clients, which also

helps explain its recent growth trend. “We cater to the average per-son; most of our clients are first-time gym members,” said Larsen. Fred Green and Associates in Salt Lake provided architec-tural services, with Eagle, Idaho-based Steed Construction serving as general contractor. Planet Fitness was founded in Dover, N.H., in 1992; there are more than 500 gyms nationally, all but 11 of which are franchise operations.

tion, entrepreneurship and local franchisee support,” said Craig Donaldson, CEO of Harris. “Baird is a great partner as we work to advance this business into the future.” Chem-Dry has been ranked by Entrepreneur magazine for 21 years in a row as No. 1 its in category. Chem-Dry also earned an award from Franchise Direct as one of the top 100 global fran-chises. Harris was formed by Robert Harris, who, has a young man working his way through law school in the early 1970s, was a carpet cleaner unhappy with the performance of the cleaning

products then available. He began looking for a better solution. His research stretched into years of studying the chemical properties of cleaning formulas and years of experiments that required clean-ing areas of dirty carpets with one formula and then another. Eventually, Harris found his formula, a carbonated solution that not only cleaned but was also safe and non-toxic. In 2006, Chem-Dry was purchased by The Home Depot, forming a partner-ship between one of the world’s largest carpet retailers and one of the world’s largest carpet cleaning companies. Established in 1989, Baird Capital Partners invests in lower middle-market companies in the business services, manufactured products and health care sectors.

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U T A H

consolidate and expand Hoopes’ existing facilities — headquarters in Sandy and a satellite facility in Murray. The Sandy practice encompasses about 20,000 square feet. “We have far outgrown our space,” she said, noting roughly 56 full-time employees will make the move next summer. The main level of the new building, Thomson said, will house the firm’s ambulatory surgery center, which is a state-licensed, Medicare-approved facility that will have its own entrance. Also on the main floor will be a full laser

suite where Hoopes will perform all its refractive procedures. On the second floor will be a full clinic. The Draper facility will be across the street from the site of a future St. Mark’s Hospital. The hospital currently operates a emergency center at the site. Hoopes specializes in providing a full range of eye care procedures, including LASIK eye surgery, IntraLASIK, cataract surgery and corneal transplants. The firm has performed more than 42,000 LASIK and refractive surgeries and more than 70,000 vision correction surgeries and more than three times as many IntraLASIK procedures than any other center in the area.

HOOPESfrom page 1

FITNESSfrom page 1

CHEM-DRYfrom page 1

6 The Enterprise Sept. 12-18, 2011

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• Industry Briefs • BANKING • Bank of American Fork has released an Android app that allows users to check account bal-ances, view recent transactions and check images, transfer money between accounts, pay bills, and locate ATMs and banking centers on the go. The free (wireless car-rier fees may apply) app is among the first mobile banking applica-tions offered by a Utah commu-nity bank. • Goldenwest Credit Union, Ogden, has launched a new web-site at www.gwcu.org. The site features an online chat tool pro-vides users with an option to com-municate via instant message with member service representatives, along with loan calculators, rate sheets, stock quotes, and vehicles and properties available for pur-chase. Membership information, financial education information, media releases and credit union news are also available online. COMPUTERS/SOFTWARE • Aviacode, a Salt Lake City provider of technology-enabled medical coding services, has appointed Lane Monson as chief operating officer. He brings 20-plus years of domestic and international experience in the business technology sector to the position. Most recently, Monson served as global senior vice presi-dent at Infor Global Solutions, where he helped double revenues for each of the past three years within one of that company’s fast-est growing global organizations. Prior to that, he served as a group vice president for Oracle, with responsibility over OracleDirect Applications Sales.

CONSTRUCTION • Cache Valley Electric Co., Logan, has appointed Brett Hugie

c h i e f financial officer/director of opera-tions. He graduated with degrees in accounting and management information systems from Utah State University before joining an international accounting firm in Los Angeles. Hugie worked with this firm for 11 years in their Los Angeles, Phoenix and Salt Lake City offices. Hugie served the income tax, merger and acqui-sition and overall consulting needs of clients ranging from owner/operator entities to large multi-national companies. In 1999 he became a partner of a CPA firm located in Logan where he pro-vided tax compliance and consult-ing services to clients of this firm. Among other large clients, Hugie worked with Cache Valley Electric as an outside advisor. • The Utah Orthopaedics Medical Office Building in Washington Terrace has received Platinum LEED certification. The building is one of only eight LEED Platinum buildings in Utah. Seventy-three Utah buildings have been LEED certified in four differ-ent categories, with Platinum being the top rating. GSBS Architects designed the structure.

• The Utah Safety Council recently honored Staker

Parson Companies and its sub-sidiary companies Western Rock Products and Hales Sand & Gravel for their outstanding safety performance in 2010. Each company was presented with the Award of Merit, recognizing them as outstanding achievers for safety performance. The Award of Merit is also awarded to organizations that demonstrate improvement in lost time and incident rates and/or maintain rates that are consis-tently below the industry average. Applicants for the award must also have safety programs that include a formal written safety and health plan, emergency plans, safety and

Sept. 12-18, 2011 The Enterprise 7

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health inspections, safety trainings and employee safety committees. EDUCATION/TRAINING • The University of Utah has selected Bryan Ritchie to be the next director of its Technology Commercialization Office (TCO). Ritchie joins the U from James Madison College, a residential college that is part of Michigan State University, where he served as a professor of political econo-my with a focus on international relations, director of the Michigan State Entrepreneur Network and co-director of the Michigan Center for Innovation and Economic Prosperity. Ritchie’s first day on the job will be Sept. 14. The TCO manages the university’s intellec-tual property, which includes col-lecting invention disclosures, fil-ing patents, licensing technologies and fostering startup companies. It has become a national leader in technology commercialization. • Charles “Chuck” Parker was recently named territory direc-tor of the Pacific Northwest region for The University of Phoenix, stationed in Salt Lake City. Parker previously worked as territory director in the South region based in Louisiana. Parker will oversee three managers and nine advisors in this capacity. He has more than 20 years experience in higher edu-cation; he earned a BA in English from Westfield State University. LAW • Clayton J. Parr of the Salt Lake City law firm of Parr Brown Gee & Loveless has received the Clyde O. Martz Teaching Award, established in 1993 by the Rocky Mountain Mineral Law Foundations’ board of trustees. It honors excellence in the teaching of natural resources law. It is not an annual award; it is given only when merited. Parr first taught at the University of Utah in 1977-78 when he served as a visiting associate professor to teach Legal Writing and Research. From 1994 to 2009 he regularly taught the Mining Law class as an adjunct professor. He also served for 20 years as professional advisor to the Utah Law Review. He participated as a member of the law school’s alumni board for many years, including a term as chair. Beyond his law school teaching contribu-tions, Parr has given numerous papers and presentations at vari-ous institutes and seminars. • James S. Jardine, share-holder, has re-joined Ray Quinney & Nebeker’s Litigation Section after a three year sabbatical. Prior to his leave of absence, Jardine served as managing partner of Ray Quinney & Nebeker. Jardine’s practice focuses on prosecuting

and defending commercial litiga-tion matters, and emphasizes com-plex business, antitrust, securities and intellectual property litiga-tion.

MANUFACTURING • Ogden-based Setpoint Systems Inc., a lean automation solutions provider, has launched Setpoint Ammunition, a firm that allows consumers to create their own custom-built rifle car-tridges by choosing the specific components to be used as well as

dictating the exact powder charge and overall cartridge length that best suits their needs. Setpoint Ammunition’s initial offering is limited to the popular long-range standard7.62x51/.308 WIN car-tridge. Additional cartridge selec-tions are expected to be announced in the near future.

MEDIA/MARKETING • KCPW, Salt Lake City, is adding a new local show to its daily programming line-up. “CityViews” will feature

conversations about news and events happening in and around Salt Lake City. Hosted by Jennifer Napier-Pearce, “CityViews” will tackle all topics local, from edu-cation and the arts to local poli-tics, the environment, business and more. “CityViews” will air Monday through Thursday at 9 a.m. beginning Sept. 12. • Crowell Advertising, Salt Lake City, has created a new adver-tising campaign for Stonehaven Dental. With the messages: “Wake up to a new smile,” “Your

teeth miss us and we miss you,” “All dental services under one roof” and “Family dentistry in one visit,” the advertising will be seen on TV, billboards, online banners, e-mail, postcards, and on stone-havendental.com. • The Utah Office of Tourism has released for sale its 2012 Utah “Life Elevated” Official Scenic Calendar. Now in its 40th year, the annual award-winning publi-cation highlights many of Utah’s iconic destinations, outdoor

continued on page 9

The Enterprise Sept. 12-18, 20118

I have not been at all shy the past year or so in demonizing the job being done by the administration and the Congress in regard to damaging the American economy. Their constant childish bickering and their primary focus on extreme partisan politics rather than on the major challenges facing this nation have not served America and its citizenry well.

August Emotion The month of August was charac-terized by an emotional political battle in regard to increasing the nation’s debt ceiling, i.e., our need to issue hundreds of billions of dollars of additional debt in order to cover insatiable government spending. The possibility of this nation actually defaulting on its already massive $14.3 trillion national debt was hammered at Americans daily. The downgrade of the quality of American debt by Standard & Poor’s from its prior AAA status to AA+ led to major stock market volatility in August. Emotional 400-point swings in both directions by the Dow average led inves-tors of all shapes and sizes to question whether the stock market was the place to be. Good news followed by bad news followed by good news, etc., regarding the European sovereign debt situation also weighed on U.S. financial markets and its investors. At least this issue was not of our making.

The Evidence Prior evidence of the damage large-ly done by national politicians was the extremely poor performance of the U.S. economy during 2011’s first half, with the economy growing at an annual rate of 0.7 percent. This pathetic growth rate occurred despite massive amounts of government spending, unconsciona-ble budget deficits and unprecedented money creation by the Federal Reserve. A huge plunge in consumer confi-dence to a 30-year low was another bit of evidence. As noted above, stock market gyrations were a third. The latest evidence of economic damage brought forth by this nation’s leaders is the August employment report. As you have no doubt heard by now, the U.S. economy saw no net change in total estimated employment in August. Crystal-ball-gazing economists had expected a rise of around 60,000 net additional jobs. Adding insult to injury was the fact that already tepid employment gains of the two prior months were revised lower by 58,000 jobs. The jobless rate stayed at an uncomfortably high 9.1 percent level. The flat jobs number for August was the worst performance of the past 11 months. The dismal pattern of the past four months has again raised the specter of another U.S.recession.

Other Views My caustic view of political per-formance is shared by many economy watchers. Doug Duncan, the chief econ-omist at housing finance agency Fannie

Mae, noted recently that, “The height-ened market volatility has led busi-nesses to question the durability of the recovery.” He continued, “More firms will likely stay on the fence with regard to future hiring, increasing the chances of outright job losses in coming months, and putting the odds of a recession in the coming year at a coin toss.” (latimes.com.) Paul Ashworth, an economist at Capital Economics, noted, “The broad message is that even if the U.S. econo-my doesn’t start to contract again, any

expansion is going to be very, very modest and fall well short of what would be needed to drive the still-elevated unem-ployment rate lower.” (latimes.com.) Perhaps most succinct is the cover story in the Sept. 5, issue of Fortune magazine. It is enti-tled “AMERICAN IDIOTS … How Washington Is Destroying the Economy … and What We Can Do to Fix It,” and was writ-

ten by long-time business writer Allan Sloan. One highlighted statement (page 61) states: ”If I sound angry, it’s because I am. Think of me as an angry moderate who’s finally fed up with the lunacy and incompetence of our alleged national leaders — and with people stirring up trouble from which they hope to benefit politically or financially.” Ouch.

Back to the Jobs Info As noted above, the abysmal August employment report saw no net change in total employment, the first such result since 1945. The unemployment rate stayed at 9.1 percent. Goods producing employment dipped by 3,000 jobs in August, with losses in manufacturing (down 3,000 jobs) and construction (down 5,000 jobs) more than offsetting a rise in mining and logging employment (up 5,000 jobs). Private sector service providing employ-ment rose by 20,000 jobs in August, led by gains in education and health services (up 34,000 jobs) and professional and business services (up 28,000 jobs). The information sector lost 48,000 jobs, most tied to a Verizon strike by 45,000 workers, which has now been settled. This result will actually add to the September employment data. Overall government employment fell by another 17,000 jobs during the month.

Details, Details • The number of unemployed peo-ple was estimated at 13.97 million in August, with roughly six million people out of work for more than six months. • The “underemployment” rate, that which includes the unemployed, those working part-time who would prefer to work full-time and those discouraged workers who are not seeking a job but would accept one if offered to them, rose to 16.2 percent, versus 16.1 percent in July. • The average workweek for all employees on private non-farm pay-rolls dipped by 0.1 hours to 34.2 hours

I have fond memories of writing para-graphs during the first week of early grade school about how I spent my summer vaca-tion. You do too. After I got my business cards printed, vacations got shorter. Over the years they dropped from three months to three days, bet-ter known as holiday weekends. Sometimes I could get all the way to four days. But this summer, I decided to take more than six weeks of vacation. It created a trans-formation of attitude, physical feeling and, most important, freedom of thought. When I say “vacation,” what words or images come to your mind? For most people it’s some combination of get-away, pack the kids in the car, go to the beach or go to the mountains. If you’re single, it’s probably a lot of partying and carousing. Or you may think of a vacation as rest and relaxation (better known as R&R). But the reality is, vacation should involve A LOT of “re.” Let me give you a few more “re” words so you can see what the entire opportunity of vacation is: Relax. The original objective of vaca-tion. I have found it takes a day or three to get into a real relaxed mode. Just let it happen organically. Resting will help. Rejuvenate. Get your youth back, both in thinking and feeling. Revive. Decide what you want to bring back to life and take action. Restore. Build back physical and mental strength that may have gone fallow. Reflect. Pause to think about people and things. Recall. Bring back events that changed your direction for the better. Remember. Think about times and peo-ple of the past that made you smile. Rewind. Playback some events that you want to think about again. Repair. Physical and mental damage gets worse unless you take positive action. Recover. Heal both mentally and physi-cally – both by doing (exercise) and not doing (nap, beach). Reconsider. Think about where you are and the actions that got you there. Relearn. Vacation is the time to read books and expose yourself to what’s current and what’s new. Rediscover. By taking action on vaca-tion, you’ll find old happiness anew. Refresh. Cold water on your face is how you may think of it. Now refresh your brain and your body the same way. Shake it out and wash it out. Massage it out and exercise it out. Walk it out and run it out. Reorient. Put yourself in a different frame of mind to clarify and justify your pres-ent situation. Relive. Go over the past few years and ask yourself what could have happened differ-ent or better. Relieve. Take time to let stress go, and thereby have new and better thoughts come more easily. Revel. Love what you do. Love what you’re doing. Love who you’re becoming. Love who you are. And wallow in it while you relax. Reaffirm. Who you are, who you want to become, and what you intend to do. Recommit. To do whatever it takes to “become” at a higher level.

Resolve. Not a New Year’s resolution. Real resolve to “do” in your daily life. Reward. Give yourself the praise and prize you deserve. Rekindle. Spirit and love ate the two most powerful parts of your being. My summer vacation started with four incredible days at the Canyon Ranch Resort in Tucson. Canyon Ranch is listed as a resort, but resort may be the biggest understatement on the planet. Canyon Ranch embellishes all of the above “re” words. In fact, this article was inspired by our time there. Besides being

in a gorgeous setting, having great accommodations, five-star service, and 10-star food, the Canyon Ranch is actually a healthy place to be, or should I say a healthy place to “re.” Before you arrive, they interview you and question you to make certain that you maximize the experience, and you can do everything there from define your diet, to exercise, to have a medical exam, to take a photogra-phy lesson. The Canyon Ranch walks are incred-

ible because they provide an opportunity to see things you’ve never seen before, and to take time to think about what was, what is, and what might be. And as the days progress your thoughts become more open and more expansive with respect to what could be. Because Canyon Ranch is in the dessert, you drink a lot of water. A LOT of water. Drinking water is a good thing. It cleanses the body and it gives you an opportunity, an easy opportunity, to begin cleansing your soul. I was fortunate enough to bring my traveling partner, Jessica, who provided daily encouragement with respect to what to do next, and how to maximize our time. Jessica and I have traveled about a million miles together, and while sometimes the travel is hectic, the landing is what it’s all about. And when someone is with you to share those events, it makes it that much more rewarding, that much more special. I believe if someone in your life is not there to challenge you daily, you tend to take the easiest path, rather than the best path. Vacation is not a party. I know many people who come home from a vacation say-ing, “I need a vacation!” They don’t get it. Take a vacation and re-create your suc-cess priorities. In these times, there are few things more important.

Jeffrey Gitomer is the author of Social BOOM!, The Little Red Book of Selling and The Little Gold Book of YES! Attitude. President of Charlotte, N.C.-based Buy Gitomer, he gives seminars, runs annual sales meetings and conducts Internet training programs on sell-ing and customer service at www.trainone.com. He can be reached at (704_ 333-1112 or salesman@gitomer.com.

How I spent my summer vacation

Jeffrey Gitomer Jeff Thredgold

No-confidence vote

see THREDGOLD next page

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activities, and events through its stunning photography and award-winning graphic design. A photo of the iconic Delicate Arch in Arches National Park, taken by Utah photographer Scott T. Smith, was selected as the cover image. Many other Utah destinations are featured throughout the calen-dar, including all five national parks, many of Utah’s state parks, national monuments, ski resorts, national forests, Temple Square,

and various outdoor activities. The 2012 Utah Scenic Calendar can be purchased through a secure online store at www.uotstore.com. Individual calendars are $10 each, plus tax and shipping. Bulk orders of 50-plus calendars are offered at $8. Walk-in purchases can be made at the Zion Natural History Association bookstore located at Council Hall, 300 N. State St., Salt Lake City. NATURAL RESOURCES • The Utah Petroleum

Association, a nonprofit organi-zation that seeks to promote the oil and gas industry in Utah, held its first annual fund-raiser golf tournament with five North Salt Lake area refineries this month to raise money for local chari-ties. UPA held the tournament at Mountain Dell Golf Course and was able to raise $27,500 from the five participating refineries — HollyFrontier, Tesoro, Chevron, Silver Eagle and Big West Oil. The refineries identified five area charities to split the money evenly among. The charities that received money from the tour-nament include the United Way of Salt Lake, Greater Salt Lake Area Chapter of the American Red Cross, Junior Achievement, the Bountiful Food Bank and the Jordan River Commission. REAL ESTATE • Cawley Partners, a Dallas-based private investment group, has acquired Stonewater Park No. 1, a nearly 70,000 square foot office building located at 215 N. Admiral Byrd Road in Salt Lake City. Cawley Partners cur-rently owns Edgewater Corporate Park at the Salt Lake International Center at 5205-5225 Wiley Post Way. With the acquisition of Stonewater, the group now owns more than 280,000 square feet

of office space in the Salt Lake area. The transaction involv-ing Stonewater was brokered by Eli Mills and Eric Smith of CB Richard Ellis.

RESTAURANTS • To support Slow Food Utah’s Micro-grant Fund, seven local chefs will use the bounty of Utah’s local food producers and artisans in an evening of food and conviviality to raise funds for the Slow Food Utah’s wide range of programs. The Seventh Annual Feast of Five Senses will take place Sept. 18 at 5:30 p.m. at Kimball Distributing Viking Showroom, 2223 S. 300 E. in Salt Lake City. Participating chefs will include David Hammel of Liberty Heights Fresh, Greg Neville of Lügano, Ryan Lowder of Copper Onion, Nathan Powers of Bambara, Michael Richey of Pago, Amber Billingsley of Vinto and Letty Flatt of Deer Valley. Uinta Beer will offer pairings, and Francis Fecteau of Libation will be pairing a wine with each course. Tickets are $85 per person, with a $35 optional wine pairing. Tickets are available online at www.slowfoodutah.org; seating is limited so early reservations are highly recommended. Slow Food Utah is a nonprofi t organization that links producers and consumers, fosters

community, supports eating local foods and support local farmers. • Ohio-based Brio Tuscan Grille, a restaurant chain serving upscale affordable Italian cuisine in a Tuscan atmosphere, will open its fi rst Utah restaurant at Fashion Place Mall on Sept. 12. The restaurant, located at the northwest corner of Fashion Place next to Nordstrom, will feature made-to-order pastas, grilled and oven-roasted steaks, chops and fresh fi sh and entrée salads, fl atbreads and bruschettas. Open from 11 a.m. to 10 p.m., Sunday through Thursday, and from 11 a.m. to 11 p.m., Friday and Saturday, Brio will offer an extensive brunch menu on Saturdays and Sundays until 3 p.m., in addition to the regular dining menu. • Bambara restaurant in downtown Salt Lake City, is extending the “Powers’ Hours” in its adjacent club, The Vault, with half-price Bar Bites through the month of September. The half-priced bar bites are available Monday through Friday from 3 p.m. to 5 p.m.

RETAIL • Park City-based Backcountry.com, an e-tailer of outdoor, bike and action sports products, has acquired

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in August. While seemingly uneventful, the decline equates to the loss of another 400,000 jobs across the broad economy.

From Here? More pressure will now fall to the Federal Reserve to “fix” the economy. What the Fed can do from this point — with short-term interest rates effectively at zero and long-term interest rates already at a 50-year low — is somewhere between zero and nothing. The Fed’s Open Market Committee meets again on Sept. 20-21 for what is now a two-day meeting. Fed chairman Bernanke correctly noted at a much bally-hooed speech in Jackson Hole on Aug. 26 that one of the economy’s

primary problems is government spending and deficits being out of control. Yes, the Fed can pull a few new tricks out of the monetary policy bag. But unless and until the administration and the Congress get serious about the long-term direction of government spend-ing, the American economy will struggle, will languish, will suf-fer, and will be a mere shadow of its potential.

Jeff Thredgold is the only econo-mist in the world to have ever earned the CSP (Certified Speaking Professional) interna-tional designation, the highest earned designation in profes-sional speaking. He is the author of econAmerica, released by major publisher Wiley & Sons, and serves as economic consul-tant to Zions Bank.

THREDGOLDfrom previous page

from page 7

continued on page 15

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On Aug. 18, 2011, the New England Journal of Medicine released a Harvard study analyz-ing data from medical malpractice cases across the country over the last 15 years. The study suggested, in part, that changes in med-ical malpractice laws may be in order so doctors and patients can resolve disputes without having to resort to stressful and expensive liti-gation. The timing of the study may be coincidental as the country prepares for important elections in 2012. Nevertheless, this issue of tort reform could receive sig-nificant attention in the coming federal and state elections. While there are different arguments and competing interests in the debate on tort reform, one key question is whether tort reform will reduce the costs of health care for busi-nesses and individuals. In Utah, the Utah Health Care Malpractice Act governs medical

malpractice claims. The legisla-tion was passed in response to the following: “The Legislature finds and declares that the number of suits and claims for damages and the

amount of judgments and settlements aris-ing from health care has increased greatly in recent years. Because of these increases the insurance industry has substantially increased the cost of medical malpractice insurance. The effect of increased insurance premiums

and increased claims is increased health care cost, both through the health care providers passing the cost of premiums to the patient and through the provider’s prac-ticing defensive medicine because he views a patient as a potential adversary in a lawsuit. Further, certain health care providers are discouraged from continuing to provide services because of the

high cost and possible unavail-ability of malpractice insurance.” During the last legislative session, the Utah Legislature made significant changes to the Utah Health Care Malpractice Act to further promote its stated objec-tives. The following is a brief summary of some of the recent amendments to the Utah Health Care Malpractice Act. 1. Non-economic damage cap. Generally, a medical mal-practice plaintiff claims damages in two forms: economic and non-economic. Economic damages are typically for a plaintiff’s medi-cal expenses and/or lost income as a result of the injuries he has suffered. Non-economic dam-ages are for pain and suffering resulting from the alleged harm. Several years ago, Utah enacted a $250,000 cap on the amount of non-economic damages a plaintiff could receive. In 2001, that cap was set to $400,000 with an annu-al inflation adjustment each year. By 2009, that cap had inflated to

$480,000. In the most recent legis-lative session, the legislature fixed the non-economic damage cap at $450,000 for all cases arising after May 15, 2010. The legislature hopes this will reduce the costs of jury verdicts in Utah medical malpractice cases. 2. Ostensible agency liabil-ity. In a medical malpractice case, a hospital can be held liable for the actions of its employees if the employee treated a patient in a substandard way. However, there is a trend in the law to impute liability to a health care entity for the actions of individuals who are not agents. For example, in many hospitals across the country, an emergency room physician is not an employee of that hospi-tal, he is an independent con-tractor. Some states are imputing liability for the actions of such an emergency room physician to the hospital even though the hospital does not employ the physician. In the recent legislative session, the legislature placed limits on

this trend. If a health care enti-ty meets certain requirements, a plaintiff cannot raise an ostensible agency claim against that health care entity for the care provided by an independent contractor. The legislature hopes this will reduce the medical malpractice costs for health care entities. 3. Affidavit of merit. Before filing a medical malpractice claim in Utah, a plaintiff must initiate a pre-litigation process. The plain-tiff notifies the physician or health care entity of the potential claim. An informal hearing is held before a panel consisting of an attorney (who is the chair of the panel), a lay person and a physician of the same specialty as the physician named in the claim. The panel determines whether the plaintiff’s claim has merit or not. Thereafter, the Division of Occupational and Professional Licensing issues a certificate certifying the plaintiff has complied with all the pre-litigation requirements. With that

Utah tort reform and its potential impact on local business

Peter Baxter

see TORT page 15

EYECARE

Focuss p e c i a l

report

Whether using a computer or a sledge hammer to get the job done, the American Optometric Association (AOA) reports that visual discomfort, eye strain and eye inju-ries in the workplace are not only common, but cost billions in lost productivity each year. And, research indicates that 2,000 workers each day in the United States sus-tain job-related eye injuries requiring medi-cal treatment, yet safety experts and doctors of optometry agree that 90 percent of all eye and vision injuries could be prevented with simple safety steps such as wearing properly designed and fitted protective eye-wear. “Healthy vision is critical to success-fully completing job-related tasks,” said James Sheedy, O.D. Ph.D., director of the Vision Ergonomics Laboratory at the College of Optometry at Pacific University and AOA’s occupational vision specialist. “And while most people think of construc-tion or manufacturing as high-risk occupa-tions where eye injuries are prevalent, even jobs requiring smartphones, laptops and desktop computers can cause vision prob-lems if not used properly.”

Go Easy on the PDA According to the AOA’s American Eye-Q survey, nearly half of all Americans (46 percent) spend five or more hours per day using a computer or a PDA (personal digital assistant). And while technology can easily improve the efficiencies of one’s life, prolonged use of electronic devices may lead to symptoms of Computer Vision Syndrome (CVS) such as eye strain, dry eyes, headaches, fatigue, blurred vision and loss of focus. “CVS can be a serious problem for those who spend hours in front of a com-puter or hand-held electronic device on a daily basis,” said Sheedy. “However, in this digital era, no one expects Americans to simply stop using these devices. Small

steps can make big changes to ease vision strain.” The AOA encourages all tech users to follow the following recommendations, which will go a long way toward keeping productivity up and discomfort down while surfing the Web, editing a document or sending an e-mail. • Give It A Rest: Remember the 20-20-20 rule. At least every 20 minutes, take a 20-second break and look at some-thing 20 feet away. The Eye-Q survey found that the majority of Americans don’t follow this rule; more than half (59 percent) take breaks every hour, or less frequently. • Size Up: Smaller screens on hand-held devices usually favor tiny type that challenges your vision. Instead of bringing the screen closer to the eyes, increase the font size so the device can be used at a distance that is more comfortable for your eyes. • Sharpen Up: Better resolution offers greater clarity and usually more comfort.

By Aaron Schubach Routine eye exams are essential to preserve your vision and safeguard your eye health. Vision insurance and vision ben-efits plans can make routine eye care more affordable, especially if you are among the majority of Americans who wear prescrip-tion eyeglasses or contact lenses. You can subscribe to a vision plan that offers eye care and eyewear benefits either through your employer or directly from an insurance or vision benefits company. If you are a small-business owner and are looking for an affordable way to attract and retain good employees, you might want to consider adding vision coverage to your employee benefits package.

What Kinds of Vision Insurance Plans Are Available?

Vision insurance plans offer either a vision benefits package or discounts on eye care and eyewear. A vision benefits package that covers services such as eye exams may require a copayment from you at the time of service, with the balance to be paid by your plan. In a vision discount plan, you pay fully for services but at a lower-than-normal price that the plan’s participating eye care practi-tioners have agreed to charge. The key dif-ference is that under the insurance product, the patient is not out of pocket for covered expenses except for copays, discount plans require substantial fees to be paid at the time of service. Jobson Publishing con-ducted a study in 2010 of 1,500 people regarding Vision Insurance, and 88 percent of the people surveyed preferred a insured vision plan to a discount plan. When you purchase vision insurance, whether it is a benefits package or a dis-count plan, you buy two products: • Access to a network of eye care pro-viders who have agreed to provide services and/or products at reduced prices (either to you or to the company administering the plan). These providers typically are optometrists and general ophthalmologists. In some cases, ophthalmologists who are refractive surgeons and provide LASIK and other vision correction procedures may be included. • Specific eye care services and prod-ucts, such as eye exams, eyeglasses and contact lenses. Therefore, when choosing a vision insurance plan, you need to evaluate both the eye care provider network and the ser-vices being offered. Keep in mind, not all optometrists is your area may accept this plan, so it’s wise to select an offering that empanels both independent doctors and physicians that practice in a chain environ-ment.

How to Evaluate Vision Benefits and Vision Discount Plans

To evaluate vision benefits packages and vision discount plans, first estimate your present and future eye care needs. Begin by reviewing one or two years in your personal records to find out what kinds of eye care services you and your family members have used in the past and how many times these services were used by each family member. This information

will give you an idea of what your future needs will be.. Then take a look at a number of avail-able plans and ask yourself: • Which vision plan provides services and products that meet my needs best? This may include LASIK and/or sunglass ben-efits. • Which vision plan saves me the most money? • Does the plan offer access to my preferred optometric physician or locations near me? • Do they have a quality reputation in the community with other employer groups, public entities (such as state of Utah employees) and individuals? Basic services typically include an eye examination with dilation, an eyeglass frame, a pair of eyeglass lenses and, in some cases, contact lenses. Refractive sur-gery, such as LASIK and PRK, also might be included. A list of value-added eyewear products that might be covered under vision ben-efits could include progressive lenses, high-index lenses, polarized lenses, polycarbon-ate lenses, plastic photosensitive lenses, scratch-resistant coating and anti-reflective coating. Always keep in mind when comparing vision care expenses, that benefits are cal-culated using retail pricing. In most cases, promotional, seasonal or other discounts (AARP, etc.) are not applicable to vision plan designs and expenses.

How to Use Vision Insurance As soon as you purchase or enroll in a vision insurance plan, obtain a copy of your plan brochure or find out how to access it online. Study the brochure carefully to determine what your benefits include, what costs are involved, and who is on your net-work provider list. Look also for answers to the following questions: General questions: • What services are I entitled to under my vision plan? • Who is on the network provider list? • How do I schedule an appointment with an eye care provider? • Can I schedule on-line, with a smart-phone application or a toll-free number? • What quality assurance mechanisms

Healthy vision on the job is everyone’s business

Choosing a vision benefitsplan for your employees

Tech users should follow the 20-20-20 rule: At least every 20 minutes, take a 20-second break and look at something 20 feet away.

Vision insurance plans offer either a vision benefits package or discounts on eye care and eyewear.

see ON THE JOB page 14 see BENEFITS page 14

COUNTLESS INNOVATIONS100 YEARS

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You don’t make it to 100 without being a true leader of innovation. That’s why Standard Optical continues to develop new and different ways to improve the vision of Utahns right here in the community. So now that we’re 100, we’re not going to stop innovating. We’ll continue to work hard for you—for many more years to come.

Top Vision Centers in UtahRanked by number of patients seen in 2010

Company NamePhoneFaxWeb

# of patients seen in 2010

# of eye exams in 2010

# of ophthalmologists

# of optometrists

Same day apts

Optical shop on location

Services offeredOwner/Managing

Principal

John A Moran Eye Center65 Mario Capecchi Dr.

Salt Lake City

801-581-2352801-581-2352

moraneyecenter.com

120,000

Uveitis, glaucoma, cataracts, cornea, LASIK, infectious diseases. Nuero, retinal,

comprehensive, and pediatric ophthalmology.

Dr. Randall J. Olson

Standard Optical1901 West Parkway Blvd

Salt Lake City

801-886-2020801-954-0054

standardoptical.net

61,000

56,000

Eye exams for glasses, contact lenses, and LASIK and

Cataract surgery, LATISSE eye lash treatment

Aaron Schubach and Stephen Schubach

Mount Ogden Eye Center4360 Washington Blvd.

801-476-0494801-476-0067

mountogdeneye.com

50,000

26,250

Comprehensive eye care, LASIK and cataract surgery, macular degeneration, retina,

eye lid lifts, dry eye treatment, glasses, contacts

Dr. Mark Ballif

Cottonwood Eye and Laser Center

201 E. 5900 S.Murray

801-268-6600801-268-6602

cottonwoodeye.com

13,000

10,000

Eye exams, contacts, LASIK, cataract surgery, eye muscle

disorders, tear duct problems, infectious retinal diseases

Dr. Alan Jackson

Davis Vision Center1325 W. South Jordan

Parkway Suite 103South Jordan

801-683-0380801-253-0772

davisvisionmd.com

10,000

YesLASIK, cataracts, eye exams,

glasses, contactsDr. Brian Davis

Alta View Eye Care9720 S. 1300 E.

Suite E-210Sandy

801-572-0631801-572-0670

altavieweye.com

Comprehensive eye care, glaucoma, cataracts (special

lens available) LASIK, glasses, contacts

Dr. Matthew Tempest

Berner and Buresh Eye Center

250 E. 300 S.Salt Lake City

801-322-0467801-363-6053

visionsource-broadway.com

Exams, treatments of eye disease, contacts, glasses,

visual therapy

Dr. Terry H. Berner and Dr. Karri A.

Buresh

Insight Eye Care575 E. University Parkway

Suite H-155Orem

801-225-3920801-225-1067

insighteyecare.org

Eye exams, contacts, glasses, sunglasses, sport and safety

eye wear, consultations, LASIK pre and post op.

appointments

Dr. Douglas Satterfield

Utah Eye Associates150 S. 1000 E.

Suite 150Salt Lake City

801-363-2851DND

utaheyeassociates.com

Diabetic eye care, LASIK vision correction, dry eye

diseases, macular degeneration contact lens and glasses

Dr. David Masihdas

Precision Eye Care6095 S. Fashion Blvd

Suite 110Murray

801-262-2020DND

precisioneyecare.com

Contacts, glasses, LASIK, cataract surgery, medical eye

care, vision therapyDr. Stuart Anderson

Salt Lake Vision3400 S. 500 E.

#201Salt Lake City

801-288-2020DND

saltlakeeyedoctor.com

Contacts, glasses, LASIK, cataract surgery, medical eye

care, vision therapyDr. Stuart Anderson

Hoopes Vision10011 S. Centennial Parkway Suite 400

801-568-0200801-563-0200

hoopesvision.com

LASIK, IntraLASIK, PRK, ICL, Clear Lens Exchange,

cataract surgeryDr. Phillip C. Hoopes

Child and Family Eye Care Center

908 N. 2000 W.Pleasant Grove

801-492-6393801-492-6406

childandfamilyeyes.com

Eye exams, board certified vision therapy, glasses,

contacts, pre and post op appointments

Dr. Robin Price

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DND= Did Not Disclose N/A= Not Available Please note that some firms chose not to respond, or failed to respond in time to our inquiries. All rights reserved. Copyright 2011 by the Enterprise Newspaper Group.

are in place? Questions about vision ben-efit packages: • Do I need an I.D. card? If so, how do I obtain one? • How much is my copay for each service? • Are there limits to what the plan will pay for any of the ser-vices?Questions about discount vision

plans: • How much is the deduct-ible I must pay before discounts apply?What discounted rate can I expect to pay out-of-pocket for each ser-vice? • To whom do I pay the dis-count amounts? The vision insur-ance company? A primary care provider? Each provider separate-ly? • How do I pay for services? Do I use a pre-paid discount card, pre-paid coupons, cash, check, or

credit card?Eye Care Use Low Among

Uninsured Most people without health care coverage are not seek-ing regular eye care even if they are severely visually impaired, according to a study by David Lee, Ph.D. and his colleagues at University of Miami Miller School of Medicine. By analyzing responses from almost 290,000 adults who answered the National Health Interview Survey from 1997 through 2005, researchers found that eye care use rates for people without health insurance were: • 35.9 percent among severe-ly visually impaired. • 23.8 percent among those with some visual impairment. • 14.3 percent for those with-out visual impairment. • People without health insur-ance for a year or longer had the lowest rates of eye care utilization. Low education and male gender also were important factors. “Interventions designed to increase eye care utilization rates in select sociodemographic sub-groups are needed,” wrote the study authors. “Overall utiliza-tion rates may also be enhanced if progress is made toward dra-matically increasing the number of Americans with health insur-ance.” The study was reported in the March 2009 issue of Archives of Ophthalmology. Questions about out-of-net-work providers: • Does the plan allow out-of-network providers? • Do out-of-network pro-

viders need to be approved by the vision insurance company in order for me to receive reimburse-ments? • How do I request reim-bursements for out-of-network services? • What amounts can I expect to be reimbursed for each ser-vice?Using Your Vision Insurance for

an Eye Exam Once you understand your benefits and know which provid-ers you can use, you are ready to make an appointment for an eye exam. When you make your appoint-ment, call 1-800-EYECARE and be prepared to supply the optom-etrist or ophthalmologist with the name of your vision insurance company, the name of the plan under which you are covered, and your I.D. number. This is because your eye doctor might need to obtain pre-authorization from your vision insurance company before performing your exam. At the time of your appoint-ment, you will be asked to show your vision insurance I.D. card or give some other proof of vision insurance coverage. Depending upon your vision plan, you also may be asked to pay a deductible, and/or a co-pay or discounted pric-

es for the services you receive. If you require prescription eyewear, your optometrist or oph-thalmologist may also help you pick out eyeglasses or fit you with contact lenses if these services are available on site. If you select an out-of-net-work provider, you can expect to pay the full retail price for the ser-vices you want at the time of ser-vice. Typically, you must submit a request for reimbursement and an itemized copy of all your receipts to your vision insurance company to receive reimbursement.

Aaron Schubach, ABO, is a licensed optician and also a licensed insurance agent/producer in all 50 states. He is the CEO of Opticare of Utah Inc. and operates one of the most successful vision insurance plans in the country. Schubach was the keynote speak-er at 2011 Sales Congress for Utah Association of Health Underwriters, is an owner and board member of the nation’s largest consortium of eye care providers, called Optiport LLC (www.optiport.com), and is a member of the National Association of Vision Care Plans. His com-panies provide vision services to more than 150,000 members per year and have provided LASIK, contact lenses and manufactured glasses for an estimated one mil-lion patients.

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Adjust the brightness of the screen to a comfortable intensity, neither too bright nor too dim. • Reduce Glare: Hand-held devices present challenges in var-ious lighting conditions. When possible, try to make sure lighting is not directly behind the head or in front. The AOA recommends users try to reduce glare, which may ease reading and can make a bigger difference than increasing the font. • Look Down: It’s easier on the eyes to focus on reading material that is below eye level, therefore, the AOA recommends a computer monitor or hand-held device be positioned slightly below eye level.

Safer Sight On-Site Many professions — from auto repair to health care — require protective eyewear to help reduce the risk of eye injuries. The AOA advises that with proper eye protection, such as safety glasses, goggles, face shields and helmets, thousands of injuries could be pre-vented. Yet the Bureau of Labor Statistics found that in approxi-mately 60 percent of eye inju-ry cases, workers failed to wear proper protective eyewear. While working around the house, it seems an even greater percentage fail to protect their sight. The Eye-Q survey found that nearly two-thirds of Americans do

not wear safety glasses or goggles when working on home improve-ment projects. “Eye safety — whether at home or in the workplace — is proven to prevent vision loss,” Sheedy said. “The two main rea-sons workers experience eye inju-ries are either because they are not wearing eye protection or they are wearing the wrong kind of protec-tion for the job.” The AOA recommends four key elements to protect eyes from injury: • Know the eye safety dan-gers. • Eliminate hazards before starting work, such as using machine guards, work screens or other engineering controls. • Wear the proper eye protec-tion and make sure it is correctly fitted. • Keep safety eyewear in good condition and replace it if it is damaged.

Visit Your Optometrist While it’s important to prac-tice good eye health habits at work, the best line of defense is to visit a doctor of optometry on a regular basis for comprehensive eye exams to help ensure healthy vision.The AOA recommends adults age 60 and under have a comprehen-sive eye exam every two years and then annually thereafter. Based on an individual’s eye health, the eye doctor may recommend more fre-quent visits.

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SPORTS/RECREATION • Snowbird Ski and Summer Resort is attracting point of view (POV) video footage from around the world as contestants enter the resort’s Local Hero POV video contest on its Facebook page for a chance to win a ski or snowboard trip to Utah. Snowbird, The North Face, Powder magazine, Snowboarder magazine and Wasatch Powderbird Guides have teamed up to sponsor the

challenge. There will be two categories: ski and snowboard. The grand prize winner in each category will receive a trip for two to Snowbird for fi ve days of tram and chairlift skiing, four nights of lodging at The Cliff Lodge, access to an early tram ride one morning, a day of helicopter skiing for one with Wasatch Powderbird Guides, a $500 gift card for one from The North Face, and two free subscriptions to Powder magazine and Snowboarder magazine. Videos do not have to be fi lmed at Snowbird, they can be fi lmed anywhere on the planet, at any time in history. Videos must be POV format and shorter than three minutes, with a theme of skiing or snowboarding. Videos must be submitted to Snowbird’s Local Hero Facebook page on or before Dec. 31 at 5 p.m. EST. The page can be accessed by going to

www.facebook.com/snowbirdUT, then clicking the “Local Hero” tab on the left side of the screen. The four videos in each category, Ski and Snowboard, with the most “Likes” on Facebook will advance to a fi nal round of judging for the Grand Prize. The Grand Prize winner in the ski category will be chosen by the Powder magazine editorial staff and the Grand Prize winner in the snowboard category will be chosen by the Snowboarder magazine editorial staff. • Elite Training, Kaysville, has celebrated its second anniversary. The fi rm has grown to 11 employees and two locations, the second at The Gateway retail center in downtown Salt Lake City, inside Metro Fitness. Elite Training was founded by Kolten Jensen and Greg Marshall, both of whom formerly worked as personal trainers for Gold’s Gym.

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certificate, the plaintiff can then file a medical malpractice lawsuit in court. While this pre-litigation process is requisite to initiate a lawsuit, the outcome of the hear-ing had no bearing on whether the Division of Occupational and Professional Licensing issued a certificate. However, during the recent legislative session, that law was changed. Now, if a pre-liti-gation panel determines a plain-tiff’s claim has no merit, in order to obtain the certificate from the Division of Occupational and Professional Licensing (which is

requisite to file a lawsuit), the plaintiff has to submit an affidavit from a health care provider attest-ing that the provider has reviewed the case and believes there are reasonable grounds to support a medical malpractice lawsuit. Proponents of the new law claim that this will prevent the filing of frivolous lawsuits. The legislature hopes that these and the other amendments enacted during the recent ses-sion will curb frivolous lawsuits, reduce litigation expenses and thereby reduce health care costs for businesses and individuals. It remains to be seen whether the desired effects will be realized.

Regardless, these and many other legal issues will be hotly debated amongst candidates in the coming months.

Peter Baxter has been represent-ing clients in health care law mat-ters for more than seven years. His practice consists of defend-ing health care professionals and entities in medical malpractice claims as well as advising health care professionals and entities in business and regulatory mat-ters. Baxter is a shareholder at Strong & Hanni and member of its Medical Malpractice and Health Law practice groups. He can be reached at (801) 532.7080, pbax-ter@strongandhanni.com or www.strongandhanni.com.

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• Calendar • • Sept. 12, 8:30-10:30 a.m.: “Economics of the Cloud — the U.S./U.K. Perspective,” sponsored by the World Trade Association of Utah. Leading pro-ponents of cloud computing will provide their insight and advice to help attendees understand how to access the benefits of the cloud, dispel negative myths associated with cloud computing, empower business leaders with basic knowl-edge they need when develop-ing a road map for cloud adop-tion within their organization and outline essential legal consider-ations. Location is the Zions Bank

Founders Room, 1 S. Main St., 18th floor, Salt Lake City. Free, but seating is limited. Register with egorn@wtcut.com or by call-ing Elizabeth Goryunova on (801) 532-8080. • Sept. 13, 9-10:30 a.m. and noon-1:30 p.m.: “Utah Lien Law Changes: Vital Skills for Protecting Rights in the New State Construction Registry,” sponsored by Bank of American Fork. Utah lien laws place new and additional burdens on all builders to protect their lien rights and manage lien rights of subcontrac-tors and suppliers. The seminar,

to be taught by Dana Farmer, an attorney with Smith Knowles, will address these issues. Location of the morning event is the Bank of American Fork Financial Center, 6 W. Main St., American Fork. Location of the afternoon event is the Riverton branch of Bank of American Fork, 2961 W. 12600 S. Free; breakfast/lunch will be served. RSVP at www.bankaf.com/events or by calling (801) 642-3139. • Sept. 13, 11:30 a.m.-1 p.m.: Launch of BNI Super Connectors Chapter. BNI is a local busi-ness networking organization with

nearly 30 chapters in Utah; the group is the largest business net-working organization in the world. Location is the Joy Luck Cafe, 1350 S. 500 W., Bountiful. Cost is $10 and includes lunch. Register with Jeff Donovan at (801) 541-5730 or jeff@pageonegoogle.org. • Sept. 13, 3:30-5:30 p.m.: “How to Raise Money,” present-ed by VentureCapital.Org and the Wayne Brown Institute. Presenters will include Adam Slovik, early employee of Oracle, founder of TenFold and active angel inves-tor; Benjamin Johnson, of the Utah Division of Securities; Brad

Bertoch, a member of Salt Lake City Angels, Park City Angels and founder of WBI Angels; and Tom Morgan regional president at Zions Bank. A Q&A will be included. Location is the Zions Bank Financial Center, 180 N. University Ave., eighth floor, Provo. Free. Register at www.venturecapital.org. • Sept. 13, 3-5 p.m.: “Workforce Preparation,” a Utah Technology Council Life Science workshop. Co-chairs of the workshop will be Clark Turner of Aribex and Ronald Weiss of ARUP Laboratories. Location is Bionnovations Gateway, 2500 S. State St., Room M, South Salt Lake. Free to UTC members, nonmembers pay $30. Register at www.utahtech.org. • Sept. 13, 10 a.m.-noon: “Developing Superior Customer Service,” sponsored by Associated Builders and Contractors of Utah. Henry “Dutch” Hempel, a busi-ness consultant for the construc-tion industry, will be the presenter. Location is the ABC offices, 2130 S. 3140 W., Suite B, West Valley City. Cost is $10 for members, $15 for nonmembers, who must pre-pay. Register with Jodi Frank at (801) 708-7036 or jfrank@abcu-tah.org. • Sept. 13, 7 p.m.: “Advantage: How American Innovation Can Overcome the Asian Challenge,” presented by Westminster College and the Utah Council for Citizen Diplomacy. Dr. Adam Segal will make the case for the crucial role of the “soft-ware” of innovation and argues that by strengthening its politics, social relations, and institutions that move ideas from the lab to the marketplace, the United States can play to its greatest economic strengths and preserve its posi-tion as a global power. Segal is currently an Ira A. Lipman Senior Fellow for Counterterrorism and National Security Studies at the Council on Foreign Relations. Before joining the council, Segal was an arms control analyst for the China Project at the Union of Concerned Scientists. He is the author of Digital Dragon: High-Technology Enterprises in China and writes for the blog Asia Unbound. Location is the Vieve Gore Concert Hall in the Emma Eccles Jones Conservatory at Westminster College, 1840 S. 1300 E., Salt Lake City. Free. • Sept. 13, 7:16-9 a.m.: Association for Corporate Growth Breakfast Meeting. Guest speaker will be Tom Holmoe, ath-letics director at Brigham Young University. Location is the Little America Hotel, 500 S. Main St., Salt Lake City. Free to ACG members, nonmembers pay $30. Register at www.acgutah.org. • Sept. 20, 8-9:30 a.m.:

“European Regulatory Affairs — Update on Medical Device Directives,” sponsored by the Utah Technology Council. Dr. Michael Rinck, CEO of MT Promedt Consulting in Germany, will review of the changes over the past year and to provide information on how Utah companies can maintain compliance with the EU regulations. There will be Q & A session following the presentation. Location is the Little America Hotel, 500 S. Main St., Salt Lake City. Cost is $15 for UTC mem-bers, $30 for nonmembers. Register at www.utahtech.org. • Sept. 20, 6 p.m.: Rotary Club of Salt Lake City Centennial Gala, “A Century of Service — A Future of Opportunity.” The celebration of the club’s 100th anniversary will include a reception, dinner and pre-sentation by honorees who exempli-fy Rotary’s motto of “service above self.” Honorees will be Ezekiel Dumke, Jr., co-founder of The Katherine W. and Ezekiel Dumke Jr. Foundation; Kem Gardner, chair-man of The KC Gardner Co.; Jon M. Huntsman Sr., founder and chairman, Huntsman Corp.; President Thomas S. Monson, President of The Church of Jesus Christ of Latter-day Saints; Beverley Taylor Sorenson, co-Found-er, Sorenson Legacy Foundation; and Maj. Gen. Brian L. Tarbet of Utah National Guard. Location is the Salt Palace Grand Ballroom, 100 S. West Temple, Salt Lake City. Cost is $50. Register at www.slcrotary.org or by calling the Rotary office at (801)

363-8415. • Sept. 28, 8 a.m.-3 p.m.: Smart Women Smart Money Conference, presented by Zions Bank’s Women’s Financial Group. Guest speaker will be actress Geena Davis. Breakout sessions will show participants how to travel at full speed toward retire-ment, how to fuel a business career, and how to navigate the financial freeway with a budget. Davis’ key-note speech will motivate the audi-ence to drive the road to success by highlighting the importance of gender equity and empowerment for success in life, finance and business. Location is the Salt Palace Ballroom, Salt Lake City. Free, but registration is required. Register at www.smart-women.zionsbank.com or by calling 800-737-6586. • Sept. 30, 9 a.m.-5 p.m.: Dave Ramsey’s EntreLeadership Nationwide Simulcast Training Event, presented by ChamberWest and hosted by the Salt Lake Community College Jordan campus. Cost is $39. Register at www.cham-berwest.org or by contacting Holly at (801) 673-332 or holly@chamber-west.org. • Nov. 4, 7 p.m.: Utah Technology Council 2011 Hall of Fame Gala. Keynote speaker will be Larry Ellison, founder and CEO of Oracle Corp. Location is the Grand America Hotel, 555 S. Main St., Salt Lake City. A networking session will begin at 6 p.m. Cost is $300 for UTC members, $450 for nonmembers. Register at www.utahtech.org.

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If volunteerism is suddenly unpatriotic and even “socialist,” that will come as a nasty surprise to many of the Republicans and conservatives who always have supported such efforts, notably including both presidents named Bush. And if stepping up to help our neighbors and community on 9/11 would somehow dishonor the Americans killed in those infamous attacks — as feverish critics of President Barack Obama now scream — then what do they think actually happened on that day 10 years ago? The latest outbreak of phony outrage began when the president, following a tradition established by George W. Bush, announced that he and the first lady will mark the upcoming anni-versary as a “National Day of Service and Remembrance” and urged Americans to “come togeth-er, in their communities and neigh-borhoods, to honor the victims of 9/11 and to reaffirm the strength of our nation with acts of service and charity.”

To Rush Limbaugh and assorted lesser cogs in the right-wing noise machine, that was a deeply controversial statement and an attempt to “politicize” the event — as if the White House had ordered everybody to put on blue

caps, join a local Obama for America chapter and then build a solar house for the poor. Yes, according to the furious wing-ers, Obama’s attempt to inspire volunteerism was in fact a barely dis-guised appeal to “serve the state,” as well as an un-American distrac-

tion from what should be, in their minds, a more militaristic com-memoration. But leaving aside their usual bizarre theories about the president and his motives, this pseudo-controversy shows how little these so-called conservatives understand what really happened on 9/11, in New York and then across the country. On that day and the days that followed, we saw a demonstration of the high-est American values, which are

apparently no longer comprehen-sible to the denizens of the right-wing swamp. Our traditions of volunteer-ism and community have distin-guished this republic ever since its earliest years — as Alexis de Tocqueville explained back in the 1830s, when he wrote the two volumes known as “Democracy in America.” In that classic work, he described the uniquely American style of voluntary association and how it made a free society pos-sible. He was no radical, by the way, and would have ridiculed the stupid notion that a presidential call to voluntary service equals socialism. But it isn’t really necessary to consult Tocqueville, who admit-tedly was a Frenchman, on the American virtue of volunteerism. Just ask Tim Zagat, publisher of the famous Zagat restaurant guides and New York civic activist, who is preparing to issue a remark-able book, titled 9/11: Stories of Courage, Heroism and Generosity, this week. In the participants’ own words, it chronicles the outpour-ing of citizen action of every sort

that sprang up in response to the attacks. These are the amazing true stories of the construction workers who left their work sites and marched down to ground zero, unbidden and en masse, to join the search and rescue effort; of the restaurateurs who emptied their refrigerators, brought tons of food down to the site and fed everyone working there; of the sanitation workers, teachers, phone techni-cians and thousands of others who stepped forward to help the city revive itself; and of Americans from across the country who joined them. There was the guy in a wheelchair who rolled himself miles from his home in Harlem to bring down a bag of sandwiches. There was the urban search and rescue team that came up from San Juan, Puerto Rico, with their dogs to spend hour upon hour hunting through the piles of debris. And there were those who had lost loved ones in earlier disasters coming to help the bereaved of 9/11 cope with tragedy. So many thousands showed up from everywhere to help that the authorities had to turn the

city’s main convention venue, the Javits Center, into a special site dedicated to organizing the volunteers according to skills and capabilities. Recalling that enormous outpouring of support from “people of all persuasions, backgrounds and beliefs,” former Mayor Rudolph Giuliani says, “I saw it; I lived it; and am humbled by the heartwarming, remarkable response that demonstrated the resilience of America.” That resilient spirit is per-haps what the president hopes to summon, at a time of trouble that should evoke the cooperation, sacrifice and wisdom we saw in New York after that awful autumn morning in 2001. What a disgrace that his political opponents would reject that call, seeking instead to poison the occasion with ideo-logical ranting and partisan rancor. This is how they dishonor the memory of the dead — and they have the gall to call it patriotism.

Joe Conason is the editor in chief of NationalMemo.com.

How to honor the true spirit of 9/11; first, ignore Limbaugh

Joe Conason

Ideological clashes over par-ticular laws, policies and programs often go far deeper. Those with opposing views of what is desir-able for the future also tend to dif-fer equally sharply as to what the reality of the present is. In other words, they envision two very different worlds. A small but revealing example was a recent New York Times criticism of former Apple CEO Steve Jobs for not contributing to charity as much as the New York Times writer thought he should. The media in general are full of praise for business people and their com-panies for giving away substantial amounts of their wealth. Indeed, that is one of the few things for which many in the media praise businesses and the wealthy. Americans in general — whether rich, poor or in between — have one of the most remark-able records for donating not only money but time to all sorts of charitable endeavors. Privately

financed hospitals, colleges and innumerable other institutions abound in the United States, while they are rare to non-existent in many other countries, where such things are usually left to gov-

ernment or to religious organizations. However, with charity as with every-thing else, it cannot simply be assumed that more is always better. A “safety net” can eas-ily become a hammock.

“Social justice” can easily become class warfare that polarizes a nation, while

leading those at the bottom into the blind alley of resentments, no matter how many broad avenues of achievement may be available to them. Judging businesses or their owners by how much wealth they give away — rather than by how much wealth they create — is putting the cart before the horse. Wealth is ultimately the only thing that can reduce poverty. The most

dramatic reductions in poverty, in countries around the world, have come from increasing the amount of wealth, rather than from a redis-tribution of existing wealth. What kind of world do we want — one in which everyone works to increase wealth to what-ever extent they can, or a world in which everyone will be supported by either government handouts or private philanthropy, whether they work or don’t work? It is not an abstract ques-tion. We can already see the con-sequences on both sides of the Atlantic. Those who have grown used to having others provide their food, shelter and other basics as “rights” are by no means grateful. On the contrary, they are more angry, lawless and violent than in years past, whether they are lower-class whites rioting in Britain or black “flash mobs” in America. Their histories are very different, but what they have in common is being supplied with a steady drumbeat of resentments against those who are better off.

Politicians, intellectuals and whole armies of caretaker bureau-crats are among those who ben-efit, in one way or another, from picturing parasites as victims, and their lags behind the rest of society as reasons for anger rather than achievement. Leading people into the blind alley of dependency and griev-ances may be counterproductive for them but it can produce votes, money, power, fame and a sense of exaltation to others who portray themselves as friends of the down-trodden. Both private philanthropy and the taxpayers’ money sup-port this whole edifice of a make-believe world, where largesse replaces achievement and “rights” replace work. Trying to rope Steve Jobs into this world ignores how many other famous businessmen, whose achievements in business have benefited society, have cre-ated philanthropies whose harm has offset those benefits. Henry Ford benefited mil-

lions of other people by creating mass production methods that cut the cost of automobiles to a frac-tion of what they had been before — bringing cars for the first time within the budgets of people who were not rich. But the Ford Foundation has become a play-thing of social experimenters who pay no price for creating programs that have been counterproductive or even socially disastrous. Nor was this the only foun-dation created by business philan-thropy with a similar history and similar social results. Let business pioneers do what they do best. And let the rest of us exercise more judgment as to how much charity is beneficial and how much more simply per-petuates dependency, grievances and the polarization of society.

Thomas Sowell is a senior fellow at the Hoover Institution, Stanford University, Stanford, CA 94305.

Two different worlds

Thomas Sowell

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