the evolution of creativity
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8/14/2019 The Evolution of Creativity
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<1>
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2times
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everyyear
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3days
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>450,000
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ComicMarket
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Comiket
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buy/sell doujinshi
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media by fans
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amateurs
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enthusiasts
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[Lilian Fourhand video]
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original
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original
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“rip”
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“mix”
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“burn”
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[Gradius video]
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[Airrade video]
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RW
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culture
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not onlyconsume
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“producedelsewhere”
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actively
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make
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customize
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<2>
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2006
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webservice
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ニコニコ動画(Nico Nico Douga)
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real-timecomments
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novel interactions
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1.sing along
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1.sing along
2.cheer
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1.sing along
2.cheer
3.boo
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1.sing along
2.cheer
3.boo
4.survey
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1.sing along
2.cheer
3.boo
4.survey
5.typing lessons
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content
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evolve
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KumikyokuNico Nico Douga
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[Kumikyoku video]
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So what?
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100+
derived
versions
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slightmodifications
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crossovers
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personal, artistictouches
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build uponone another
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Something alwaysgets created
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creativity
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visible
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in your face
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inviting
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fun
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culture
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<3>
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why?
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meme
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“a theoretical unit ofcultural information”
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1.catch phrases
2.tunes
3.beliefs
4.fashions
5.technologies
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1.catch phrases
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1.catch phrases
2.tunes
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1.catch phrases
2.tunes3.beliefs
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1.catch phrases
2.tunes3.beliefs
4.fashions
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memes ≈ genes
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replicate
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propagate
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natural selection
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extinct
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survive
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evolve
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mutation
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inheritance(crossovers)
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Nico Nico Douga
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a meme = a video
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large complex of memes(memeplex)
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evolve fast
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conducive toevolution
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norms
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fosters
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natural selection
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evolution
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<4>
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user interface
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real-time comments
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easy togive impressions
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want to comment
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fun
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see
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sing along
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make noise
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a part of the mob
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contribute
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decorate
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fun to upload
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more feedback
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see how people react
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much more fun
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visualization
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more incentives
to create
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discovery
of interesting videos
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promote
social causes
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detract from
natural selection
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editors
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agendas
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steal
spotlight
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from
truly popularvideos
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<5>
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norms
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doujinshi
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encourage
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derivative
works
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evolution
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easy access
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source material
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rapid feedback
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people already want
to derive
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not only
the Japanese
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everyone
wants to derive
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doujinshi
=
derivative works
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no permission
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America
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lawsuits
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Japan
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opposite
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Comiket
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>30 years
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increasingly
commercial
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$245M
in 2007
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15% of
Otaku industry
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anime DVDs
manga
video games
figures
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lack of
resources
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“We don’t haveenough lawyers.
There just aren’t
enough resources
to prosecute cases
like this.”
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norm
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legacy
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live with it
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manga creators
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manga creators
were/are
doujinshi creators
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restricting
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strong
repercussion
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consumers
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creators
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adapted
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Comiket
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best opportunities
to sell goods
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“Lucky Star no
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Kiwami, AAA”
[Shiteyanyo]~
“Lucky Star no
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Kiwami, AAA”
[Shiteyanyo]~
“Lucky Star no
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Kiwami, AAA”
[Shiteyanyo]~
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norm
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held
by industry
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enforced
looselyby consumers/creators
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free to
build upon
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evolve
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<6>
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Nico Nico Douga
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UI
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user participation
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accelerate
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creativity
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norm
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encourage
derivation
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informally
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protects
uploaders
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publishers’
control
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moral of the story
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foster
creativity
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2 things
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(1) make it fun
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(2) make it free
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commons
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(1)
easy
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(2)
much harder
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change law
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reduce
copyright’sscope
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make
doujinshi normstrong
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do something
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rights to derive
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protected by the law
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