the evolution of data and new opportunities for analytics

The Evolution of Data and New Opportunities for AnalyticsSteve HolderNational Practice Leader – SAS Canada

» We are not:» An Airline» An Elite Fighting Unit» Software as a Service

Who is SAS?

Who is SAS?

» We are:­ A 38 year old software company­ The market leader in analytics­ Empowering business with The Power to

know allowing them to :· Anticipate Opportunity· Take Action· Drive Impact

EVOLUTION OF DATA» WE’VE GROWN OVER THE LAST 60 YEARS

Then the Apps emerged…data grew at an incredible pace

EVOLUTION OF DATA

BIG DATA…IS EVERYWHERE

• Internet – Social Media• Customer Interactions• Bank Transactions• Financial Feeds• Telecommunications• Sensors• Intelligent Devices….and many more

Democratization of IT

Data Discovery

“Big Data”

Data Scientists

Information as an Asset

INESCAPABLE TRENDS

Big Data

Analytics

Internet of Things

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500

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1500

2000

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3500

Big DataAnalyticsInternet of Things

VALIDATION

VALIDATION

“Retailers exploiting data analytics could increase their operating margins by more than 60 percent” - McKinsey Global Institute

“US healthcare sector could reduce costs by 8 percent”- McKinsey Global Institute

“Big Data Analytics spending will grow by 30%”- IDC Predictions 2014

2.7­ZB2013

MegaGigaTeraPetaExaZettaYottaBronto

SO HOW BIG IS BIG DATA

7.9­ZB2015Gigabyte

WHERE’S BIG DATA TODAY

» Rapid growth of data

8 TB/day

40 TB/hour52 PB/day

ANALYTICS

an·a·lyt·icsˌanəˈlidiks/ nounAnalytics is the discovery and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance. Analytics often favors data visualization to communicate insight.

- Wikipedia 2015

ANALYTICS

Analytics solve business problems by exploring an idea with data.

- Steve Holder

ANALYTICS

Explore and Get Value

Now

Relationship

Idea

Difference

Trend

PredictionIdeaIdea

CHALLENGE• Monitoring Electronic Submersible Pump (ESP) Efficiency and

Well Performance for deep sea drilling in the Gulf of Mexico. • ESP’s are 1500 horsepower pumps operating some 8,000 feet

below sea level. • They pump oil 14-15,000 feet from below the ocean floor

• Failure of one of these pumps = $2M/day• Platform generates 100K barrels/ day

CHALLENGE• Consumer mobile phone market is saturated• Highly competitive landscape with rising acquisitions costs• Customers offer more data than ever and expect intimacy

• Leverage data to drive relationships and links with customers• Ability identify high influence customers• Target offers and actions for them• Retain them and their network (reduce churn)

Questions and AnswersSteve HolderNational Practice Lead416.508.2690steve.holder@sas.com

Visit to learn more: http://www.sas.com