the evolution of hr€¦ · the evolution of hr using data and insights to plan, hire and develop...
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The Evolution Of HR Using data and insights to Plan, Hire and Develop top talent of the future.
Chris Burgess
LinkedIn Africa
LinkedIn – Find Nearby
1. Open LinkedIn app
2. Tap “My Network”
3. Tap “Find nearby” at the top of the screen.
4. Follow prompts.
What are the top 3 things CEO’s care about?
1. Attracting and retaining talent
2. Developing next gen leaders
3. Disruptive technologies
Digital impact on the Insurance & Asset Management industryThe fourth industrial revolution is here…
Source: ”Future of Work”, World Economic Forum
Transforming industries and innovation
INDUSTRY 1.0 INDUSTRY 2.0 INDUSTRY 3.0 INDUSTRY 4.0
Manufacturing, steam power, weaving loom
Mass production, assembly line,
electrical energy
Automation, computers and
electronics
Cyber Physical Systems, internet of
things, networks
1784 1870 1969 Today
Big DataAI /
AutomationInternet of
Things3D Printing
Data production is expected to double
every 2 years for the next decade(1)
Based on today’s technologies 41%
of work activities in South Africa could be automated in some
way(2)
In 2017, there were 8.4B devices
connected to the internet, this will
increase to 20.4B by 2020(3)
17% of wholesale and retail companies surveyed expect to gain a competitive advantage by using
3DP within five years(4)
…and data and technology are disrupting everything
Sources: EMC, HBR, Gartner, EY
Based on today’s technologies
up to 41%of activities in South Africa are susceptible to automation
*McKinsey Global Institute
ENGAGEMENT
Join groups
Send messages
Read/listen/watch/likeand post content
Visit company pages
Follow thought leaders
Professional development
Seek career advice
Apply for jobs
Create profile
Build network
Add interests &
skills
Add experience &
education
See what Kate does
Know what matters to Kate
Likes content from Simon Sinek
INTENT
Believes mission-driven organizations are the future of business
Runs 5 and 10ks for local causes
Wants to develop her skills
as a manager
Aspires to senior
leadership
Join groups
Send messages
Read/listen/watch/likeand post content
Visit company pages
Follow thought leaders
Professional development
Seek career advice
Apply for jobs
Create profile
Build network
Add interests &
skills
Add experience &
education
It’s a map of the real-life global workforce
The Economic Graph
90KSchools
645MMembers
30MCompanies
50KSkills
20MOpen Jobs
7MMembers
106KCompanies
64KJobs
21KSkills
8KSchools
637 new data points are created every 2 seconds, fueling our Economic Graph.This vast network of data enables you to be more successful on LinkedIn.
LinkedIn’s vision is to create economic opportunityfor every member of the global workforce
D E V E L O PP L A N H I R E
Data + Insights Skills gaps / Employer
BrandHow do we
engage with our
workforce
How you can use Data + Insights
HiringStrategy
Inform recruiting strategy and set
expectations with Hiring Managers
Employer Branding
Identify target audiences and understand their
expectations
Competitive Intelligence
Gain insights about peer companies and
industry leaders
GeolocationDecisions
Understand how the talent market and
competition
vary by region to support location decisions
Workforce Planning
Craft data-driven plans for talent acquisition,
development, and retention
Aware
Engaged
Considering
Applied
Screened
Interviewed
Offered
Hired
The candidate Journey The hiring funnel
Data and insights can fuel your
acquisition funnel.
Your Workforce Plans will have to get agileRapidly changing hiring needs will be your biggest priority
41%
43%
43%
52%
65%
Top priorities for recruiting over the next 5 years
Keeping up with rapidly changing hiring needs
Keeping up with recruiting technology
Showing business impact
Leveraging data effectively
Influencing business leaders
To embrace digitalization, companies will need digital talent
Artificial Intelligence
Computer Graphics Cyber Security
Data ScienceComputer Networking
Development Tools Mobile ApplicationDevelopment
Human-Computer Interaction
Enterprise Software FinTech Game Development
Software Development
Life Cycle (SDLC)
Software Testing Web DevelopmentScientific Computing System Administration
861kwhich makes up 12% of the overall member base in South Africa
There are over 861k LinkedIn members in South Africa with these Digital skills
Traditionally digital industries continue to hire this talent
Digital Hires (Last 12 Months)
* Digital professional is a member who has at least 2 digital skills on their LinkedIn profile
2,2k2,3k2,4k
4,0k4,2k4,6k5,0k
9,1k14,8k
Energy &…
Hardware…
Media &…
Corporate…
Software…
But other industries are shifting their efforts towards hiring Digital Professionals
Digitalization Effort Rate
* Digitalization effort rate - % change in the proportion of InMails sent to digitally skill professionals vs any other professionals (comparison period June ‘16-May’17 with June ‘18-May’19)
Retail
Design
Media & Communications
Hardware & Networking
Manufacturing
Healthcare
Construction
Consumer Goods
Recreation & Leisure
Finance
-8%-5%-1%
1%2%
5%5%7%8%
14%14%
22%24%
37%
Energy & Mining
Software & IT Services
Education
Corporate Services
Digital professionals in South Africa are hyper mobile
14% changed jobs in the last
12 months
South African Average (Overall) for changing jobs in the last 12
months is 7%
“If you don’t give the market the
story to talk about, they’ll define your brand’s story for
you.”
David Brier
What is most important for Digital professionals in South Africa when considering a job?
*Based on the LinkedIn Employee Value Proposition Survey - Sample Size 23,669 Digital professionals in South Africa
1. Excellent compensation and benefits2. Good work-life balance3. Flexible work arrangements4. Challenging work5. Colleagues and culture that inspire employees
to do their best6. Open and effective management7. Job security8. Role that meaningfully impacts the company's
success9. Investment in comprehensive and ongoing
employee training10. Employees have influence over their tasks and
priorities
Get managers involved to drive learner engagement
75% of employees
would take a
course their
manager assigned
75%
Millennial’s Median Tenure in South Africa
1. Colleagues and culture that inspire employees to do their best
2. Flexible work arrangements
3. Job security
1,82,32,62,72,72,83,33,33,63,9
Educ…
Medi…
Finan…
Man…
Median Tenure of South African Millennials first full-
time job(Top 10 industries by number of Millennial members)
Region Median
(2.8 years)
63…
2…
Bab…
Mill…
Median tenure of first full-time job across generations
Median tenure of current job across generations
•For median tenure of first full-time job, only members who reported starting a job within one year of finishing college are included•Members whose age could not be inferred are excluded from the analysis•Source: September 2018 Annual LinkedIn Employer Value Propositions Survey of 350K+ LinkedIn members globally
Median tenure of South African Millennials versus
previous generations
What do South African Millennials look for from an
employer?(excluding Compensation and Work-Life balance)
Benchmark your company’s
metric to understand
your performance in
retaining Millennial employees
Millennial excludes members who obtained their bachelor degree on or after 2015 to remove bias towards shorter tenure for recentgraduates.
8…6…
3…
Ba…
Mi…
“The pace of change has never
been this fast, yet it will never be this
slow again.”
Justin Trudeau, Davos 2018
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