the evolving travel shopping journey: traveling & sharing the experience

Let Me Take A Selfie: Traveling & Sharing The Experience

1:05PM – 1:35PM ET #EvolvingTravelEd St. Onge, President, Flip.toCharlie Osmond, Chief Tease, Triptease

Beyond The Booking

Source: Google, 2016 | ReviewPro, 2015 | Phocuswright, 2016

Let Me Take A Selfie: Travel and Sharing The Experience

Ed St. OngePresident, Flip.to

Click to add Image (optional)

StorytellersModern technology has made us all storytellers.

We share the highlights of everything we do.

A “shout-out” to the biggest disruptors in travel marketing

It hasn’t all been upside…

The evolution of our travel storiesTHEN NOW

A post shared only 3 times reaches over 10,000 people.

A single person can have massive reach

Awesome Opportunity for Hotels

THE SHORES OUTDOORSPHOTO CONTEST

SEP 11 - DEC 29, 2015

The last 3 months of advocacy:375,000+ potential guests reached

6 year follower-base

Storytellers are an effective way to avoid competing on marketing spend with the big players

Edward St. Onge • President • http://flip.to

Stories travelYour guests have incredible stories to tell, and huge

global audiences who are listening.

Make their stories an integral part of your story, and turn meaningful moments into measurable ROI.

Let Me Take A Selfie

Charlie OsmondChief Tease, Triptease

Click to add Image (optional)

Industry leaders?

“Investing in social media is wasted money” Glenn Fogel, Head of Strategy, Priceline

“It did not move the needle” Steve Kaufer, CEO Tripadvisor

Social can drive awarenessResearch by Consumer Pulse

Research & EvaluationAwareness Purchase decision

Social proof

Social web

The best ROI from Facebook?

Using social to increase bookings

Charlie OsmondChief Tease, Triptease

1. Gather reviews (social proof)2. Custom audiences

David ChestlerEVP Global Enterprise Sales & Business Development, SiteMinderwww.siteminder.com

Ed St. OngePresident, Flip.towww.flip.to

Charlie OsmondChief Tease, Tripteasewww.triptease.com

Joey EganVP, Marketing, Leonardowww.leonardo.com

Connect With Us

Charlie OsmondChief Tease, Tripteasewww.triptease.com

charlie@triptease.com linkedin.com/in/charlieo @cosmond

Chris BlaineVP, Sales & Account Management, Sojernwww.sojern.com

chris.blaine@sojern.com linkedin.com/in/clblaine @sojern

David ChestlerEVP Global Enterprise Sales & Business Development, SiteMinderwww.siteminder.com

david.chestler@siteminder.com linkedin.com/in/davidchestler @dchestler

Ed St. OngePresident, Flip.towww.flip.to

estonge@flip.to linkedin.com/in/edward-st-onge-7b53735 @EdwardStOnge

Ellis ConnollyChief Revenue Officer, TrustYouwww.trustyou.com

ellis.connolly@trustyou.com linkedin.com/in/ellisconnolly @ellis_connolly

Joey EganVP, Marketing, Leonardowww.leonardo.com

joey.egan@leonardo.com linkedin.com/in/joey-egan-1017621 @joeyegan

Slide deck & recordings will be shared with you next week.

Upcoming webinar: “Hotel Marketing Trends for 2017” - Thursday, November 17 (11AM ET). Details coming to your inbox soon.

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