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Develop a Brief and Generate Ideas
In Unit 3 you will…
In Unit 4 you will…
Develop and Refine Design Concepts
and produce Final Presentations
Unit 3, Outcome 3Developing a brief and generating ideasYou will:
• Write a brief
• Collect research and inspiration
• Complete observational drawings
• Use Visualisation drawing to generate a wide range of ideas
• Use design thinking strategies along the way
Unit 4, Outcome 1Development of design conceptsThis is the ‘stuff’ in-between the generation of ideas and the final presentations
You will need to:• create TWO design processes• continue to use design thinking strategies• apply manual and digital methods, media, materials, • use design elements, design principles, presentation formats• develop and refine concepts• provide reasons for your selected preferred concepts for each of
the TWO needs.
Unit 4, Outcome 2Final PresentationsAt last …you get to create your final presentations.
There must be two and they must be separate. You can have
‘parts’ to each presentation.
Ps – your final presentations have to meet the requirements of
your brief. In short you have to produce what you said you
were going to do.
The design process and assessment criteria
Criterion 3: Design process
You need to complete TWO separate design processes, one for Presentation 1 and another for Presentation 2
Students need to complete TWO separate final presentations labelled on back Presentation 1 and Presentation 2
Design thinking
Research Generation of ideas
Development of concepts
Resolution of presentationsBrief
Refinement
Criterion 1: Brief
Criterion 2: Research,Observational and Visualisation drawings
Criterion 4:Methods, Materials, Media
Criterion 5:Design Elements & Principles
Criterion 6:2 finals effective, appropriate to brief
Criterion 7:2 finals thoughtful decisions & imagination
Criterion 8: 2 finals technical competence
The SAC’s
Unit 3SAC 1 Analysis and Practice in Context
• 75 marks (60 marks Practice & 15 marks Analysis)
SAC 2 Design Industry Practice• 25 marks
Unit 4SAC 3 Evaluation and Explanation
• 20 marks
The SATUnits 3 & 4 Folio
• 40 marks
ExaminationNovember
• 90 marks
40%
35%
16%
5%4%
SAC 1 16%
SAC 3 5%
SAT Folio 40%
EXAM 35%
SAC 2 4%
Authentication Forms
Assists in monitoring progress and authentication issues throughout folio.
Records observations of progress and when written feedback / formative assessment provided
Student and teacher signature acknowledging that all resource materials and assistance has been acknowledged
Authentication Forms
There is a second Authentication form that allows your teacher to record additional comments.
• Note specific titles and publication dates of texts and/or magazines and/or URL addresses for websites where images have been sourced
• Use a conventional bibliographic
style.
• Please don’t write ‘Google Images’; the source website must be quoted.
• Place references beside or close to the actual image and NOT at the end of their folio in a bibliography
Michaella Ballas
Mid-Century Modern Feline Furniture Circa50 Collection – raised feederhttps://www.pinterest.com/pin/350788258456568566/
If it isn’t referenced?
Then it has to be ignored when assessing your work.
Be aware of the
trademark and
legal obligations
of using existing
imagery.
Universal KittiMount Systemhttp://www.moderncat.net/2012/03/17/introducing-kitticraft-modern-cat-products-from-south-africa/06/02/16
Correctly referenced
Design thinking incorporates:
Creative thinking which requires a curious, open-minded, flexible, divergent, explorative, investigative approach
Critical thinking which requires questioning, clarifying, planning, analysing, examining and testing information and ideas
Reflective thinking which requires a metacognitive approach, seeking and considering feedback,reflecting on progress and processes, making links and connections with broader issues and the work of others.
Design Process
Examples of creative thinkingIt’s about investigation, being open minded and
exploring ideas….really stretching the brain
Go beyond
brainstorming!
Try SCAMPER,
what if…, brain
dump, forced
associations, see
think wonder,
action verbs…
Asena Aygun
It’s about asking questions, testing, checking…What else can I do?
The kind of thinking that involves problem solving.
Examples of critical thinking
It’s about collecting any feedback, reflecting upon solutions…is it right? Does it fulfil the requirements of the brief? It’s about looking back over what has been done…
Examples of reflective thinking
Gibbs model of reflection
ASKING QUESTIONS
Surveys with reflections SWOT
Getting feedback -interviews
SurveyYou must evaluate and reflect upon the data collected.
It is not enough to simply record results.
Jet Janetzki, 2014
Tianqi Lan
Tahlia Yap, 2014 & Minh Thao Nhu Duong
400 – 700 wordsNO TEMPLATES!!!!!!!!Can be hand writtenCould even be written in the format of a letterMust be signed and dated by both teacher and student
It is a requirement that the brief refers to a single client, with the articulation of two distinctly different needs. The aim is provide students with sufficient scope to fully engage in two design processes.
What needs to be included in a VCD brief
Client
Presentation 1 NeedAudienceConstraints & expectationsPurposeContextPossible presentation format
Presentation 2NeedAudience?Constraints & expectationsPurposeContextPossible presentation format
Brief
• Write your brief before commencing the design process and place at the front of the folio.
• Constantly refer back to your BRIEF to make sure you don’t lose focus or direction.
• Use Visual Communication Design Study Design language.
TIP: Avoid using language from another study. Areas such as
Studio Art or Product Design & Technology have a different
language code.
1. Re-design of existing frontage
2. Logo & application
One client Two Communication Needs
Asena Aygun
Annotations should be completed in real time, as the folio progresses. You should use whichever form is appropriate to the process and complimentary to the method being employed at the time.
The majority of annotations will therefore be handwritten. However, some may be typed, for example during analysis of research and inspiration imagery.
Johanna Gibbs
Visualisation Drawing Sam Jess
Freehand
drawing is
used to
generate a
quality of flow
of initial ideas
For Criterion 2, The Generation of ideas, its about the ideas. Choose media that allows you to work quickly such as grey lead, fine liner or markers.Draw in blue biro!
At this stage of the design process you are not being assessed on technical drawing conventions or methods, media or materials.
You are being assessed on your ideas.
Visualisation Drawing
Benjamin Afif
• Observational drawing –No drawing from photographs
• Visualisation drawings may come from your observational
drawings
• At this stage annotations will suggest focus and direct further
exploration
Please remember the following:
NO copying or scanning or reproducing original
drawings….only put original freehand drawings into the folio
at this stage
Please remember the following:
The next stage of the folio is about developing and refining
concepts.
It also involves you making your design thinking visible.
Development of concepts: You will:• Select ideas from your generation section to develop & refine• Apply a range of methods (both 2D & 3D)• Use a range of materials and media• Use the design elements and design principles
And
Refinement of concepts:You will modifying visual communications in response to feedback and evaluation against the brief.
Both visualisation and presentation drawing methods are relevant to this stage.
When assessing this criteria we look for:
• Two complete design processes (although it is not necessary, you can
put each design process in a separate folder)
• Annotations that suggest focus and direct further exploration
• Creative, critical and reflective thinking –to extend and record your
thinking and ideas
• Digital & manual methods must be explored
• 2D & 3D methods must be explored– 2D: Printing, painting, drawing, collage– 3D: 3D process, also 3D drawing / painting,
photography
Methods, Materials & Media
Annotations discuss ‘design thinking’ and directions and relate to the brief.
Methods, Materials & MediaIf using formal 2D or 3 D drawing methods, ensure that you use the conventions that are appropriate to your design field.
For example:
Industrial design: orthogonal drawingEnvironmental design : plans & elevations
When developing and refining you need to use the correct drawing conventions associated with 2D and 3D drawing.
Remember that different Environmental Design has different drawing methods & conventions to those of Industrial design, for example the use of dimensioning.
Development & Refinement drawings
It is important to become an expert, show a level of development & refinement in your choice of materials, media & method.
Asena Aygun
3D printing and laser cuttingMaksis Darzins
If you are 3D printing or using a laser cutter, you will need to show development and refinement of these skills.
If you are outsourcing such processes, you need to show how you have set up your files.
TYPEIn your annotations discusses type conventions.Identify/label the name of the typeface used.refer to kerning, tracking and leadingBenjamin Afif
Criterion 6, 7 & 8
The two final presentations in relation to – meeting the needs of the brief– Imagination– Technical skills
Notes on final presentations
In VCD the manufacture of functional prototypes is not required.
If you opt to have presentations printed professionally, then it must
be possible for you to oversee this process and to have prepared
your own files to a print-ready stage. This process must be
thoroughly documented as part of your development work.
This student is in control of the printing
process.They discuss paper
choices (gloss), paper weight 210GSM versus
80 GSM) AND Laser printer versus inkjet.
DO NOT JUST PASTE A RECEIPT INTO YOUR BOOK WITHOUT ANNOTATION
A last word…the folios in Top DesignsNot all folios are perfect - nobody is perfect.
These folios do have faults, but are examples of what a very high and high folio looks like.
Each folio will offer something to teach you.
The folios chosen are deliberately broad in scope, complexity, their use of manual and digital methods
and design fields.
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