the field to table - nuffield international · microsoft powerpoint - nuffield csc 2016 - maeda...

Tokachi district

The Field to TableCollaboration for Sutability

Thank you for your visiting and meeting GFP2015Tokachi reasion famers met GFP members June, 2015

Welcome to Hokkaido, Tokachi farm land, GFP 2016We are looking forward seeing you, guys in JAPAN

PROACTIVE!!Tokachi FARM MANAGEMENT CLUB

Study about farm management, leadership, branding, marketing, agri policy, new tech,  add value products 

Thank you very much for joining me CSC2016!! It’s amazing experience!

Arigatou gozaimasu!

Hi Shigeo Maeda!Think Globally, Act Locally!

5 kids with 1 wife!

Since 1899120ha3winter wheat2 spring wheatsugar beetAzuki beansPopcorn

MAEDA GRAIN FARM

Since1937

Seed with customer together, Create sustainable farming & food

Ｑ１ JPN FARMERS = OLD MAN!

Over 60~70 age = 70% farm population

2.2million

Ｑ２ Politic change policy change!Need to be more independent farmer

1. Ask demands directly & Create farm products need 2. Who is farmer’s royal customer?

Hi, I am farmer.What do you want to eat from field?

Hi, I am customerI want quality, something different products.

MAEDA FARM www.co‐mugi.jpKey word of farming

ＣＯ‐mugi(wheat)= Collaboration (共働）

= Company (仲間）

＝Corporation (協力）資料：前田農産www.co‐mugi.jp

資料：前田農産www.co‐mugi.jp

Ask customer directry and contribute for baker’s satisfaction

２００９~ Tokachi bakery Camp!Eat different variety and feel wheat!

資料：前田農産www.co‐mugi.jp

Creating relation ships with potential loyal customers!

ベーカリーキャンプ参加者の皆さん（ゆめちから畑で）感想：どんなパンが焼けるのかな？

国産小麦のパンがもっと面白くなりそう！農家さんに頑張ってほしい！

０１０ Tokachi Bakery Campntroducing new arrival variety.ome, Watch, Touch for Professional Bakers

資料：前田農産www.co‐mugi.jp

2010年７月２３日 志賀さん栄徳さん“ゆめちから”収穫

２００9~ Seed Together with bakers!

資料：前田農産www.co‐mugi.jp

Bring buck good educational farming stuff and Create wants of farm products!

資料：前田農産www.co‐mugi.jp

Realize! & Surprise!Bread comes from

wheat!!

資料：前田農産www.co‐mugi.jp

013 Meeting of Gluten research clubMake Team work of Breeder, farmer, miller, retailar, Bakers

Mystery Circle art 2012Touch and feel beautiful wheat field!

２０１２．９．８ Celebrating 111 years of my town

JAPAN Longest 111m pizza!!Only town farm product, 400 people, 3.5hours, 4season taste!  Make share  towns happy birthday together!

Share food chain of food from field and historyThe world biggest toast mosaic art  

cooked 16,500 toasts by Tokachi wheat flour.

Got Ｇｕｉｎｅｓｓ record!

Mr. Benzo yoda, Mr. Benzo yoda, First pioneer of  

region.

Tokachi wheat camp in 2015Bread maker: Realize flour comes from wheat field. Local kids: Joy memory for arming, Dream to be bread, noddle maker, patisserie, Supporter of IT farm engineer withGPS tech. Get to know Professional adult like bread, noddle, breeders, IT specialist.

24m Big super hero ! Anpan man!Bread man!

仮定１．愛のかけ橋から見たとしたら？

仮定２．気球から見たとしたら？

仮定３．土手から見たとしたら？

GPS利用で仮想座標点を出すCG

Share farming and food and moment!Farm products makes people smile!

Domestic wheat NOUVEAU festival300 Bakers join & use new arrival wheat 2016

MISSION: POP up people smile from the field Hokkaido Tokahich, Japan!

KAIZEN(improve）2015②Mr. Gaylen Farm ①前田農産

〇Left ：US  ×Right ：Maeda farm

2015は改善するぞ！

Easy to cook! Yammy!Microwave popcorn!

Enjoy hearing POPingsound from field and feel

aglicuture!

IT IS NOT THE STRONGEST OF THE SPECIES THAT SURVIVE, NOR THE MOST INTELLIGENT BUT THE ONES MOST RESPONSIVE TO CHANGE.Charles Darwin

Change myself!

Thank for joining me CSC206 CAVAN!

www.co‐mugi.jp