the five things every pr professional needs to know about generating attention on the internet

@MichaelGustmanTen Golden Rules

The Five Things Every PR

Professional Needs to Know

About Generating Attention on the

Internet

• How to cost effectively generate traffic to a website

• How to get a website ranked at the top of Google searches

• Web optimized press releases

• What’s trending now in Social Media

• Tools to impress the ‘cool kids’

Recent MediaBusiness Journal

The Five Things Every PR

Professional Needs to Know About

Generating Attention on the

Internet

@MichaelGustmanTen Golden Rules

‘I know half of my Advertising is wasted… I just don’t know which half’

John Wanamaker

#1 You can measure ROI…to the penny

Pay Per ClickSponsored Link

Position #2

Pay Per Click

Advanced PPC Landing pages and Conversion

Landing Page Performance + 44%

#1 You can measure ROI to the penny

#2 Own More Real Estate

Pay-Per-Click Search ‘Advertising’

Free Search “PR”‘Natural’ or ‘Organic’72% Prefer Left Side

Keyword Research - Searches

Highlight textCopy into Word

Docment

Target 250 – 1000 words per

page

TenGoldenRules.com Meta tags match content

How many links TO a site

TenGoldenRules has 4,979 Links TO

the site

Directory links Business.comPage Rank

7/10

Second Click Link Strategy

#2 Although Internet

Advertising is not

Expensive. SEO is Free!

#3 GUS – Google Universal Search, add video, images

Bill Marriot’s Blog

#3 GUSUnfortunately Not Gustman

#4 Web Optimized PR Select 3 target phrases

Add to site first

Link to Press Release page from a blog, ping on RSS Feed

Track Results

#4 Web Optimized Press Releases

• Selecting keywords• Adding to your site first• Building links• Sending release

#5 Social Media

about facebook

Facebook passes Yahoo

Free Tools You Can Use

1. Try 1 thing today!

2. Please ‘pay-it-forward’– InternetMarketingClub.org – Be my friend! Linked In, Facebook, Twitter– Speaking Opportunities– Consulting, Search, Conversion, Affiliate, SEO PR

3. Slides…F/U

The Five Things Every PR Professional Needs to Know About Generating

Attention on the Internet

Michael Gustman www.TenGoldenRules.com 561-620-9121

Michael@TenGoldenRules.com@michaelgustman

What is TenGoldenRules.com?Landing Pages & Conversion

What is TenGoldenRules.com?Video

What is TenGoldenRules.com?Viral Marketing

What is TenGoldenRules.com?Search Engine Marketing

What is TenGoldenRules.com?eNewsletters

What is TenGoldenRules.com?New Program Launch Strategy

1. Try 1 thing today!

2. Please ‘pay-it-forward’– Join the Conversation – Podcast call in 206-888-6606– Be my friend! Linked In, Facebook, Twitter– Speaking Opportunities– Consulting, Search, Conversion, Affiliate, SEO PR

3. Slides…F/U

The Five Things Every PR Professional Needs to Know About Generating

Attention on the Internet

Michael Gustman www.TenGoldenRules.com 561-620-9121

Michael@TenGoldenRules.com@michaelgustman