the food tech war - foodpanda vs dominos

Food Tech WarFoodpanda vs Dominos

Monthly Sales Trend

“Foodpanda is the current market leader in transactions while Dominos leads in GMV due to higher average

cart size”

“Dominos has an average order size of Rs. 500 while Foodpanda due to high discounting has an

order size of Rs. 250”

Weekly Sales Trend

“In July, Foodpanda had the maximum transactions due to

continued discounting and marketing after closing a $100 MM round”

“It clearly hasn’t helped its brand; transactions have reduced

significantly since then & order size has remained the same”

Daily Sales Trend

“For Foodpanda, higher transactions happen at the end of the month

while Dominos is constant throughout”

“Dominos has peaks at the start & end of the month but Foodpanda has a constant order size across

the month”

Weekday Trend

“There is a spike in Dominos transactions on Fridays due to

their BOGO offer & as expected weekends are strong for both”

“Foodpanda’s order size is conspicuously constant since they

have discounts running 24*7. Dominos peaks on Wed & Fri”

Hourly Trends

“Both Foodpanda & Dominos hit lunch time peak at 2 pm while

dinner time peaks are at 9.30 pm & 8 pm respectively”

“Spike for Foodpanda at night since min order for night delivery is high.

Dominos order size increases during lunch & dinner”

Competitive Share

Dominos has a 58% share and growing while Foodpanda’s transactions have

dropped significantly by end of the year

These 2 brands constitute just 4% of all the spends in Food & Drinks category in India which presents a huge growth

opportunity

Loyal Customers

17% of Foodpanda users contribute 63% to their revenue while Dominos customers clearly do not order so frequently

Funnel

Foodpanda has amazing customer retention through deep discountingDominos finds it difficult to drive repeat sales with a restricted Menu

Common Customers

58%

31%

9%

9% of users use both Dominos & Foodpanda while 58% of users have not used Foodpanda in the last 6 months

Samrudhi BokadeBusiness Analystsamrudhi@beewise.in

Taijas MalpaniHead - Business Intelligencetaijas@beewise.in

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