the future of digital marketing survey results

Welcome to

THE FUTURE OFDIGITAL MARKETING

THE FUTURE OF DIGITAL MARKETING SURVEYABOUT THE SURVEY

We asked and the market weighed in. “What is the Future of Digital Marketing?”

Here is what they said…

200+ Digital Marketing Leaders

C-Level Owner Executives Senior Mgmt

Companies ranging from 100 to 1000+ employees

THE FUTURE OF DIGITAL MARKETING SURVEYWho? What? Where?

HOW WILL YOUR DIGITAL MARKETING SPEND CHANGE IN THE NEXT 12-18 MONTHS?

QUESTION:

THE FUTURE OF DIGITAL MARKETING SURVEY

NEXT 12-18 MONTHS

INCREASE

DECREASE

0 22.5 45 67.5 90

THE FUTURE OF DIGITAL MARKETING SURVEYHOW WILL YOUR DIGITAL MARKETING SPEND CHANGE IN THE NEXT 12-18

MONTHS? IN THE NEXT 3-5 YEARS?

% % % %

IN THE NEXT 12-18 MONTHS, WHERE WILL YOU ALLOCATE YOUR MARKETING BUDGET?

QUESTION:

THE FUTURE OF DIGITAL MARKETING SURVEY

THE FUTURE OF DIGITAL MARKETING SURVEYIN THE NEXT 12-18 MONTHS, WHERE WILL YOU ALLOCATE YOUR

MARKETING BUDGET? #1 MOBILE, DIGITAL & INTERACTIVE

#2

SOCIAL

#3 BIG DATA/ANALYTICS

#4 WEB DEVELOPMENT

#5

SEO/SEM

WHAT IS YOUR CURRENT MIXTURE OF PERMANENT TO FREELANCE EMPLOYEES AND

HOW WILL IT CHANGE IN THE NEXT 12-18 MONTHS?

QUESTION:

THE FUTURE OF DIGITAL MARKETING SURVEY

CURRENT MIX

THE FUTURE OF DIGITAL MARKETING SURVEYWHAT IS YOUR CURRENT MIXTURE OF PERMANENT TO FREELANCE

EMPLOYEES AND HOW WILL IT CHANGE IN THE NEXT 12-18 MONTHS?

NEXT 12-18 MONTHS

42% 23%

100% PERMANENT WORKFORCE

THE FUTURE OF DIGITAL MARKETING SURVEYWHAT IS YOUR CURRENT MIXTURE OF PERMANENT TO FREELANCE

EMPLOYEES AND HOW WILL IT CHANGE IN THE NEXT 12-18 MONTHS?

51% 44%

CURRENT MIX NEXT 12-18 MONTHS

75% PERM / 25% FREELANCE

THE FUTURE OF DIGITAL MARKETING SURVEYWHAT IS YOUR CURRENT MIXTURE OF PERMANENT TO FREELANCE

EMPLOYEES AND HOW WILL IT CHANGE IN THE NEXT 12-18 MONTHS?

1%30%

CURRENT MIX NEXT 12-18 MONTHS

50% PERM / 50% FREELANCE

WHAT IS YOUR GREATEST MOTIVATOR FOR HIRING FREELANCE DIGITAL MARKETING

PROFESSIONALS?

QUESTION:

THE FUTURE OF DIGITAL MARKETING SURVEY

56% Flexibility to turn resources on and off

ON

44% Access to experts and hard-to-find talent

THE FUTURE OF DIGITAL MARKETING SURVEYWHAT IS YOUR GREATEST MOTIVATOR FOR HIRING FREELANCE

DIGITAL MARKETING PROFESSIONALS?

WHAT ARE THE MOST IMPORTANT EXPECTATIONS FOR MARKETING WITHIN YOUR

COMPANY?

QUESTION:

THE FUTURE OF DIGITAL MARKETING SURVEY

#1 Drive Sales

#2 Customer Engagement

#3 Lead Generation

THE FUTURE OF DIGITAL MARKETING SURVEYWHAT ARE THE MOST IMPORTANT EXPECTATIONS FOR

MARKETING WITHIN YOUR COMPANY?

IN THE NEXT 12-18 MONTHS, WHICH MARKETING TOOLS & TACTICS WILL BE THE

MOST CRITICAL?

QUESTION:

THE FUTURE OF DIGITAL MARKETING SURVEY

SEO AND CONTENTSOCIAL MEDIA WEBMOBILE EMAIL MARKETING

THE FUTURE OF DIGITAL MARKETING SURVEYIN THE NEXT 12-18 MONTHS, WHICH MARKETING TOOLS &

TACTICS WILL BE THE MOST CRITICAL?

DO YOU SEE THE ROLE OF THE TRADITIONAL MARKETER CONTINUING TO

CHANGE AT A RAPID PACE?

QUESTION:

THE FUTURE OF DIGITAL MARKETING SURVEY

98%OF RESPONDENTS SEE THE ROLE OF THE TRADITIONAL MARKETER CONTINUING TO CHANGE AT A RAPID PACE

THE FUTURE OF DIGITAL MARKETING SURVEYDO YOU SEE THE ROLE OF THE TRADITIONAL MARKETER CONTINUING TO

CHANGE AT A RAPID PACE?

WHAT IS THE DRIVING FORCE BEHIND THIS CHANGE?

QUESTION:

THE FUTURE OF DIGITAL MARKETING SURVEY

#1 Increased channels and platforms

#2 New/Innovative ways to engage customers

#3 Reaching customers through all the noise

THE FUTURE OF DIGITAL MARKETING SURVEYWHAT IS THE DRIVING FORCE BEHIND THIS CHANGE?

AVAILABLE EXCLUSIVELY TO “THE FUTURE OF DIGITAL

MARKETING” EVENT ATTENDEES

EXCLUSIVE EBOOK RELEASE: JAN. 5TH 2015THE FUTURE OF DIGITAL MARKETING